The document outlines plans for promoting an environmental campaign at a school, including creating posters, showing a video, giving a speech, using a PowerPoint, holding a mufti day where students and staff wear earthy colors, and setting up information stalls around the school at break, lunch, and possibly the morning. The various activities and materials will be used at the start of the campaign to make everyone aware it is happening and provide information to students, parents, staff, and other community members about the campaign and how they can get involved.
1) The preliminary exercise allowed the students to experiment with camerawork and editing techniques to create continuity in their work. They applied techniques like match-on-action, 180 degree rule, and shot/reverse shot.
2) Their preliminary work focused on a dialogue scene between a young girl and a fortune teller. They worked on maintaining continuity through matching shots and avoiding crossing the 180 degree line.
3) For their final film, the students drew on what they learned from their preliminary work. They incorporated techniques like match-on-action and had more freedom to choose shots and develop the theme. They also applied new techniques like cross-cutting and POV shots.
The document discusses editing footage for different scenes of a music video. It describes editing studio footage as a first test and receiving positive feedback. Later scenes included a "geek scene" where shots had to be adjusted due to conditions, and a "jock scene" with mixed narrative and performance footage that was difficult to switch between. The "pier scene" relied on natural lighting and was split into two scenes that need to seamlessly continue from the start.
The document outlines a pre-production plan for a video about Island School. It will include establishing shots of the school grounds, interviews with a teacher in the drama room, and credits. Tanya will edit the video and the author will be the cinematographer. Shooting locations include the green area, swimming pool, and drama room, where interviews will take place. Equipment needed includes a tripod, video camera, chair, lighting, and external microphone. Reshooting can occur on alternate days if weather prevents outdoor filming, and alternate indoor locations are available if the drama room is booked.
The document summarizes the process of creating a preliminary exercise and final film for a college course. For the preliminary, the students experimented with techniques like match-on-action, 180 degree rule, and shot/reverse shot to create continuity. Their final film built on these skills with more confidence, incorporating new techniques like cross-cutting and incorporating location shots at a park and college studio to establish mood. Both works emphasized practicing film techniques and storytelling through camerawork, editing, and sound design.
Integrated marketing strategy creation of a cohesive campaign Kelly Craft
The document discusses the importance of integrated marketing strategy and communication. It defines integrated marketing as a strategic process that combines different marketing tools and tactics to connect with consumers across multiple platforms with consistent branding and messaging. The presentation outlines steps to develop an integrated strategy, including creating a narrative around the brand, integrating messaging across channels, planning content calendars, and measuring effectiveness. It emphasizes developing a cohesive customer experience and increasing awareness through a holistic marketing approach.
This document outlines a strategy for a video marketing campaign on social media. It recommends setting objectives and identifying the target audience. It then provides tips for public relations, uploading to YouTube, sharing on Facebook and Twitter, paid advertising, outreach, email marketing, making it easy to share, and preparing for potential issues. The strategy was used for a Go Granny parody video by Network Solutions around the 2011 Super Bowl, which received over 60,000 YouTube views and millions of social media impressions within a week.
This document provides guidance on developing an effective campaign strategy. It discusses that campaigning is about challenging the status quo and changing power dynamics to make what was previously impossible now possible. An effective strategy identifies clear goals and objectives, maps the landscape of supporters, opponents and those who can be influenced, and determines the appropriate tactics to mobilize different audiences to achieve objectives and work toward the overall goal or vision. Key elements of strategic capacity include developing motivation around an issue people deeply care about, generating and applying salient knowledge through ongoing learning and analysis, and leveraging creative processes to devise and refine strategies.
1) The preliminary exercise allowed the students to experiment with camerawork and editing techniques to create continuity in their work. They applied techniques like match-on-action, 180 degree rule, and shot/reverse shot.
2) Their preliminary work focused on a dialogue scene between a young girl and a fortune teller. They worked on maintaining continuity through matching shots and avoiding crossing the 180 degree line.
3) For their final film, the students drew on what they learned from their preliminary work. They incorporated techniques like match-on-action and had more freedom to choose shots and develop the theme. They also applied new techniques like cross-cutting and POV shots.
The document discusses editing footage for different scenes of a music video. It describes editing studio footage as a first test and receiving positive feedback. Later scenes included a "geek scene" where shots had to be adjusted due to conditions, and a "jock scene" with mixed narrative and performance footage that was difficult to switch between. The "pier scene" relied on natural lighting and was split into two scenes that need to seamlessly continue from the start.
The document outlines a pre-production plan for a video about Island School. It will include establishing shots of the school grounds, interviews with a teacher in the drama room, and credits. Tanya will edit the video and the author will be the cinematographer. Shooting locations include the green area, swimming pool, and drama room, where interviews will take place. Equipment needed includes a tripod, video camera, chair, lighting, and external microphone. Reshooting can occur on alternate days if weather prevents outdoor filming, and alternate indoor locations are available if the drama room is booked.
The document summarizes the process of creating a preliminary exercise and final film for a college course. For the preliminary, the students experimented with techniques like match-on-action, 180 degree rule, and shot/reverse shot to create continuity. Their final film built on these skills with more confidence, incorporating new techniques like cross-cutting and incorporating location shots at a park and college studio to establish mood. Both works emphasized practicing film techniques and storytelling through camerawork, editing, and sound design.
Integrated marketing strategy creation of a cohesive campaign Kelly Craft
The document discusses the importance of integrated marketing strategy and communication. It defines integrated marketing as a strategic process that combines different marketing tools and tactics to connect with consumers across multiple platforms with consistent branding and messaging. The presentation outlines steps to develop an integrated strategy, including creating a narrative around the brand, integrating messaging across channels, planning content calendars, and measuring effectiveness. It emphasizes developing a cohesive customer experience and increasing awareness through a holistic marketing approach.
This document outlines a strategy for a video marketing campaign on social media. It recommends setting objectives and identifying the target audience. It then provides tips for public relations, uploading to YouTube, sharing on Facebook and Twitter, paid advertising, outreach, email marketing, making it easy to share, and preparing for potential issues. The strategy was used for a Go Granny parody video by Network Solutions around the 2011 Super Bowl, which received over 60,000 YouTube views and millions of social media impressions within a week.
This document provides guidance on developing an effective campaign strategy. It discusses that campaigning is about challenging the status quo and changing power dynamics to make what was previously impossible now possible. An effective strategy identifies clear goals and objectives, maps the landscape of supporters, opponents and those who can be influenced, and determines the appropriate tactics to mobilize different audiences to achieve objectives and work toward the overall goal or vision. Key elements of strategic capacity include developing motivation around an issue people deeply care about, generating and applying salient knowledge through ongoing learning and analysis, and leveraging creative processes to devise and refine strategies.
This presentation outlines a marketing campaign for a brand. It includes an agenda, insights about the brand, audience and key idea. The campaign strategy section maps out the tactics across awareness, consideration and purchase phases. Executions like video, social media assets and banners are presented. Finally, suggestions are made for budget, timeline and measuring the campaign's success.
British Red Cross Adapts Social Strategy for Campaign SuccessBrandwatch
The British Red Cross sought a social media monitoring solution to unify their social data and make smarter, faster decisions. They tested multiple tools but selected Brandwatch for its intuitive interface and ability to analyze large amounts of social data in real-time. Using Brandwatch, the Red Cross was able to raise over £500,000 for their Hurricane Sandy appeal by identifying the optimal campaign terms and themes from social media mentions.
Are smaller evolving creative ideas the way forward? Do they work better for digital and social media strategy given the need for responsiveness?
This is a look at the micro approach to creative strategy.
The document outlines the strategy of a social media campaign called "Let's Talk" aimed at addressing gender-based violence through youth engagement. The campaign will be led by a core group of 25-30 youth and aims to reach 10,000 youth on social media platforms. The campaign will have three phases - a preparatory phase to develop resources and partnerships, a development phase where the core group will be trained and the strategy co-created, and an implementation phase where the youth will take the campaign activities forward through various social media tools like videoblogging, contests, and networking sites.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
1) The document outlines various promotional activities and tactics for a school campaign to raise awareness about waste reduction, including posters around the school, assemblies, a mock documentary, presentations, a voiceover broadcast, competitions, and a mufti day.
2) The activities and tactics would target different audiences like students, staff, and parents and would take place at various times during the school day and campaign to maximize visibility and engagement.
3) The goal is to promote the campaign's message creatively and engage people's attention so they act to reduce waste in the ways requested.
Youtube being the Second largest Search engine, Why a Brand should move to Youtube, A Great study by Nielsen proving a point that why TV advertising may not get the potential reach unless you Integrate it with YOUTUBE
Social Media Strategy - Social Media Campaign 2013 for 6th Street YogurtEnterpriseSocialMedia
Enterprise social media conducted a campaign for 6th street yogurt on May 3rd 2013. The social media strategy highlighted the importance of looking at social media campaign beyond creating a buzz, and how it can be a cost-effective social media marketing tool for businesses.
The document outlines Chevrolet's 2014 "Purple Your Profile" marketing campaign for the American Cancer Society during the Super Bowl. The campaign goals were to highlight Chevrolet's corporate social responsibility and support cancer survivors. It utilized traditional Super Bowl advertising and non-traditional social media channels. Key metrics included over 400 million impressions reached at a cost-per-thousand of $26.55, lower than the Super Bowl average, indicating the campaign was a success. The case study demonstrates how frameworks for goal-setting, strategy, and measurement can help ensure marketing campaign effectiveness.
Acquisition & Retention Strategy for an Online CampaignRajat Chadda
This document discusses a marketing case analysis for an online consumer program targeting 40-60 year olds. The campaign has an annual budget of $500,000 and objectives to acquire 50,000 paid members over 1 year and retain 40,000 of those members over the next 6 months. It outlines the campaign highlights, tasks at hand including a targeted acquisition strategy, campaign success measures, and a sample metrics dashboard. The acquisition strategy involves calculating acquisition costs and customer lifetime values for different marketing channels and customer segments to optimize spending. Success measures include status metrics like growth rates as well as decision-aiding metrics like regressions and perceptual maps. Sample dashboards are proposed for the CEO and analysts with different levels of detail.
Make a Permanent Mark: Sharpie's Digital Strategy & CampaignMandyErinc
Sharpie is currently number one in the permanent marker industry and cornering its target audience beautifully, but this campaign would take its sales, awareness, and brand loyalty to the next level. Check it.
MobiU2011: STRAT111 Mobile Campaign Strategy - Nissan & Critical MassKimberly-Clark
As a major brand, how should you form your mobile strategy? Nissan and Critical Mass will provide an inside look at how they are building mobile into their overall marketing plan and illustrate their strategy through the mobile campaigns that are currently in market for the new Nissan Versa.
Nutrella Vitta Natural - Launching Strategy and CampaignRoberto Faria
The document summarizes a marketing strategy for the launch of a new line of whole wheat bread by Grupo Bimbo. The strategy aimed to integrate communication and activation across multiple channels to coherently position the product's message of "healthiness and well-being" to its broad target market of women aged 25-44. Key elements included maintaining message unity across channels, stressing the product's natural appeal, and developing partnerships beyond usual offerings like sponsored spaces in bookstores, gyms, and restaurants as well as magazine inserts. The results were reported as far exceeding other agency pitches, with the POP channel activations alone generating over 200 locations, 280,000 consumer approaches, and a 37% conversion rate of approaches into sales
Ralph Lauren Corporation produces clothing, accessories, and home goods under various brand names. They are launching an Instagram photo contest called #RalphLooks to promote a new collection. Contestants can win $500 in store credit or clothing by posting photos featuring Ralph Lauren products. The campaign aims to increase Ralph Lauren's social media following among 16-35 year old upper middle class women through hashtags and influencer marketing. Metrics like photo likes and comments will evaluate the campaign's success at generating buzz and sales. The total marketing budget is $29.2 million, with $10,000 allocated to contest prizes.
UCT Upstarts 2015: Week 16: The Campaign strategy with Carl Fredrik SammeliUCT Upstarts
UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!
This presentation is for a Converse digital strategy campaign that I created to promote the brand through social media and to encourage participation and followers.
Nivea's marketing strategy focused on product expansion and geographic expansion. They developed over 500 products to target all customer segments and age groups globally. Nivea also strengthened their brand image through their "Beauty is..." campaign promoted through above and below the line advertising. This campaign helped connect Nivea to consumers and better respond to their needs worldwide.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
This presentation outlines a marketing campaign for a brand. It includes an agenda, insights about the brand, audience and key idea. The campaign strategy section maps out the tactics across awareness, consideration and purchase phases. Executions like video, social media assets and banners are presented. Finally, suggestions are made for budget, timeline and measuring the campaign's success.
British Red Cross Adapts Social Strategy for Campaign SuccessBrandwatch
The British Red Cross sought a social media monitoring solution to unify their social data and make smarter, faster decisions. They tested multiple tools but selected Brandwatch for its intuitive interface and ability to analyze large amounts of social data in real-time. Using Brandwatch, the Red Cross was able to raise over £500,000 for their Hurricane Sandy appeal by identifying the optimal campaign terms and themes from social media mentions.
Are smaller evolving creative ideas the way forward? Do they work better for digital and social media strategy given the need for responsiveness?
This is a look at the micro approach to creative strategy.
The document outlines the strategy of a social media campaign called "Let's Talk" aimed at addressing gender-based violence through youth engagement. The campaign will be led by a core group of 25-30 youth and aims to reach 10,000 youth on social media platforms. The campaign will have three phases - a preparatory phase to develop resources and partnerships, a development phase where the core group will be trained and the strategy co-created, and an implementation phase where the youth will take the campaign activities forward through various social media tools like videoblogging, contests, and networking sites.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
1) The document outlines various promotional activities and tactics for a school campaign to raise awareness about waste reduction, including posters around the school, assemblies, a mock documentary, presentations, a voiceover broadcast, competitions, and a mufti day.
2) The activities and tactics would target different audiences like students, staff, and parents and would take place at various times during the school day and campaign to maximize visibility and engagement.
3) The goal is to promote the campaign's message creatively and engage people's attention so they act to reduce waste in the ways requested.
Youtube being the Second largest Search engine, Why a Brand should move to Youtube, A Great study by Nielsen proving a point that why TV advertising may not get the potential reach unless you Integrate it with YOUTUBE
Social Media Strategy - Social Media Campaign 2013 for 6th Street YogurtEnterpriseSocialMedia
Enterprise social media conducted a campaign for 6th street yogurt on May 3rd 2013. The social media strategy highlighted the importance of looking at social media campaign beyond creating a buzz, and how it can be a cost-effective social media marketing tool for businesses.
The document outlines Chevrolet's 2014 "Purple Your Profile" marketing campaign for the American Cancer Society during the Super Bowl. The campaign goals were to highlight Chevrolet's corporate social responsibility and support cancer survivors. It utilized traditional Super Bowl advertising and non-traditional social media channels. Key metrics included over 400 million impressions reached at a cost-per-thousand of $26.55, lower than the Super Bowl average, indicating the campaign was a success. The case study demonstrates how frameworks for goal-setting, strategy, and measurement can help ensure marketing campaign effectiveness.
Acquisition & Retention Strategy for an Online CampaignRajat Chadda
This document discusses a marketing case analysis for an online consumer program targeting 40-60 year olds. The campaign has an annual budget of $500,000 and objectives to acquire 50,000 paid members over 1 year and retain 40,000 of those members over the next 6 months. It outlines the campaign highlights, tasks at hand including a targeted acquisition strategy, campaign success measures, and a sample metrics dashboard. The acquisition strategy involves calculating acquisition costs and customer lifetime values for different marketing channels and customer segments to optimize spending. Success measures include status metrics like growth rates as well as decision-aiding metrics like regressions and perceptual maps. Sample dashboards are proposed for the CEO and analysts with different levels of detail.
Make a Permanent Mark: Sharpie's Digital Strategy & CampaignMandyErinc
Sharpie is currently number one in the permanent marker industry and cornering its target audience beautifully, but this campaign would take its sales, awareness, and brand loyalty to the next level. Check it.
MobiU2011: STRAT111 Mobile Campaign Strategy - Nissan & Critical MassKimberly-Clark
As a major brand, how should you form your mobile strategy? Nissan and Critical Mass will provide an inside look at how they are building mobile into their overall marketing plan and illustrate their strategy through the mobile campaigns that are currently in market for the new Nissan Versa.
Nutrella Vitta Natural - Launching Strategy and CampaignRoberto Faria
The document summarizes a marketing strategy for the launch of a new line of whole wheat bread by Grupo Bimbo. The strategy aimed to integrate communication and activation across multiple channels to coherently position the product's message of "healthiness and well-being" to its broad target market of women aged 25-44. Key elements included maintaining message unity across channels, stressing the product's natural appeal, and developing partnerships beyond usual offerings like sponsored spaces in bookstores, gyms, and restaurants as well as magazine inserts. The results were reported as far exceeding other agency pitches, with the POP channel activations alone generating over 200 locations, 280,000 consumer approaches, and a 37% conversion rate of approaches into sales
Ralph Lauren Corporation produces clothing, accessories, and home goods under various brand names. They are launching an Instagram photo contest called #RalphLooks to promote a new collection. Contestants can win $500 in store credit or clothing by posting photos featuring Ralph Lauren products. The campaign aims to increase Ralph Lauren's social media following among 16-35 year old upper middle class women through hashtags and influencer marketing. Metrics like photo likes and comments will evaluate the campaign's success at generating buzz and sales. The total marketing budget is $29.2 million, with $10,000 allocated to contest prizes.
UCT Upstarts 2015: Week 16: The Campaign strategy with Carl Fredrik SammeliUCT Upstarts
UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!
This presentation is for a Converse digital strategy campaign that I created to promote the brand through social media and to encourage participation and followers.
Nivea's marketing strategy focused on product expansion and geographic expansion. They developed over 500 products to target all customer segments and age groups globally. Nivea also strengthened their brand image through their "Beauty is..." campaign promoted through above and below the line advertising. This campaign helped connect Nivea to consumers and better respond to their needs worldwide.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
1. What Where When Who Why
Create Posters Around the At the beginning Staff We want the
(Recyclable school. On the of the campaign, teachers on our
posters) play ground and so everyone side to back up
in the SSO for knows that we are the campaign and
staff & students to running a want to get
see. In the staff campaign. involved.
room for teachers
to see and in the Students We want to let the
main reception. students know
that we are going
to be running a
campaign.
Community users They will see this
when they use the
school over the
week-end.
Parents They will see the
posters in the
main reception
Video In the main At the beginning Students The students will
reception, in of the campaign, see the video in
assemblies and in so everyone their assemblies.
the dinning hall. knows that we are
running a Parents The parents will
campaign. see the video
when they go to
the main
reception.
Staff Staff can see it
when they are in
their assemblies
and in the dinning
hall
Speech Assemblies During the Students The students don’t
assemblies and know how bad we
make the speech treat the
convincing environment if
they hear the
speech they might
decide to look
after the
environment.
PowerPoint Assemblies, in the At the beginning Students The students will
main reception of the campaign, see the video in
and in the dinning so everyone their assemblies.
hall. knows that we are
running a Parents The parents will
campaign. see the video
when they go to
the main
reception.
Staff Staff can see it
when they are in
their assemblies
and in the dinning
2. hall
Mufti day It’s going to be a We will do it Students Students have
whole school possibly the same been asking for
performance. week as the mufti day so we
campaign. (We can link it with
will were earthy our campaign.
colours e.g.
Green, Yellow, Staff The staff can get
Blue etc) involved as well
by wearing the
colours of the
earth as well.
Stalls Around the school At brake and Students Can get
at break and lunch lunch time and information about
and possibly in possibly in the our campaign and
the morning. morning they can get a
(They can get badge.
information and
badges) Teachers Can get
information about
our campaign and
they can get a
badge.