Design Academy Eindhoven: Source Lecture - January2008

Traps and Pitfalls to be avoided
in order to obtain Success.

Thursday, June 18, 2009

lecture I
Appropriation and Sampling


SOURCE
LECTURE SERIES / MASTERCOURSE
16 January 2008 16:00
De WitteDame - Auditorium

Ronald van Tienhoven
TRAPS AND PITFALLS TO BE AVOIDED
IN ORDER TO OBTAIN SUCCESS
Appropriation and Sampling
Reduction and Essence
Complexity and Contradiction
Narrative and Anecdote
Evocation and Voodoo
Zeitgeist and Opportunism
Morality and Empathy


“My art has always used sex as
a direct communication line to
the viewer. The surface of my
stainless steel pieces is pure
sex and gives an object both a
masculine and a feminine side:
the weight of the steel engages
with the femininity of the
reflective surface.”

Jeff Koons-Rabbit, 1986 Studio Job-Coalscuttle, 2006


Appropriation as part of a business concept
Food Facility
A prototype food platform
By Marti Guixé, 2005


Food Facility
A prototype food platform
By Marti Guixé, 2005


lecture II
Reduction and Essence


Guillaume Apollinaire calls on the playwright Alfred Jarry
"Monsieur Jarry?"

"On the third floor and a half," answered the concierge.

The answer astonished me. But I climbed up to where Jarry lived–actually on the third floor and a half. The
ceilings of the building had appeared wastefully high to the owner and he had doubled the number of stories by
cutting them in half horizontally. This building, which is still standing, had therefore about fifteen floors; but
since it rose no higher than the other buildings in the quarter, it amounted to merely the reduction of a
skyscraper.

It turned out that Jarry's place was filled with reductions. This half-floor room was the reduction of an apartment
in which its occupant was quite comfortable standing up. But being taller than he, I had to stay in a stoop. The
bed was the reduction of a bed; that is to say, a mere pallet. Jarry said that low beds were coming back into
fashion. The writing table was the reduction of a table, for Jarry wrote flat on his stomach on the floor. The
furniture was the reduction of furniture–there was only the bed. On the wall hung the reduction of a picture. It
was a portrait, most of which he had burned away, leaving only the head, which resembled a certain lithograph I
know of Balzac. The library was the reduction of a library, and that is saying a lot for it. It was composed of a
cheap edition of Rabelais and two or three volumes of the Bibliotheque rose. On the mantel stood a large stone
phallus, a gift from Felicien Rops. Jarry kept this member, which was considerably larger than life size, always
covered with a violet skullcap of velvet, ever since the day the exotic monolith had frightened a certain literary
lady who was all out of breath from climbing three and a half floors and at a loss how to act in this unfurnished
cell.

"Is that a cast?" the lady asked.

"No," said Jarry. "It's a reduction."

the ﬂat bed

Apollinaire the skyscraper Jarry Rabelais Felicien Rop’s Phallus

1. 2. 3. 4.
Reduction in quantity Reduction in scale Reduction in detail Reduction in presence


Marcel Duchamp - La Boîte-en-Valise, 1945-1968

Marcel Duchamp - Boite-en-valise no.0/XX,1942

lecture III
Complexity and Contradiction


either/or
both/and

“A gentle manifesto for a nonstraightforward architecture”

ISBN-10: 0810960230


Michelangelo Buonarroti (1475-1564) - Porta Pia, Roma


OMA - Casa da Música, Porto, 2004

“Casa da Música reveals its contents without being didactic; at the same time, it casts the city in a new light”


OMA-Casa da Musica, Porto, 2004


lecture IV
Narrative and Anecdote
(process and reference)


Agatha Jaworska
Made in Transit

Matthew Barney
Cremaster 4
1995


lecture V
Evocation and Voodoo


“My ideal of design is of something powerful that cannot be seen, but only felt .”

Naoto Fukusawa

Yugen Design Philosophy - Design without thought


Spinoza - Alvearium


“When a number of bodies of the same or different magnitude form close contact
with one another through the pressure of other bodies upon them, or if they
are moving at the same or different rates of speed so as to preserve an
unvarying relation of movement among themselves, these bodies are
said to be united with one another and all together to form one
body or individual thing, which is distinguished from other
things through this union of bodies” Ethica, II, Proposition 13, definition

Spinoza


anticipatory design science
(coined by Richard Buckminster Fuller in 1936)

The 10,000 Year Clock
the clock of the long now

The Long Now Foundation

35


The clock ticks once a year,
chimes on the century 36
and the 'cuckoo comes out' on the millennium.

38
Time Equation Scan object

Mount Washington, Ely, Nevada
39


lecture VI
Zeitgeist and Opportunism


Parasitism


Migration


AMO Atlas - High-Rise World Development (as of 2003)

(from Content)


lecture VII
Morality and Empathy


ISBN-10:0-262-69326-7


Design Academy Eindhoven: Source Lecture - January2008

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Design Academy Eindhoven: Source Lecture - January2008