Lovemarks study for chocolote
- 2. SAATCHI & SAATCHI RUSSIA
THE LOVEMARKS COMPANY
CHOCOLATE IN RUSSIA
Bought in the last 4 weeks
- 3. SAATCHI & SAATCHI RUSSIA
THE LOVEMARKS COMPANY
PRODUCTS FADS
BRANDS LOVEMARKS
HIGH LOVE
HIGH RESPECT
LOW RESPECT
CHOCOLATE IN RUSSIA
Based on aware
- 4. CHOCOLATE IN RUSSIA
Picnic Snickers Mars Twix Bounty Nuts Tempo Nesquik Milky Way Kit Kat Shok
Base 393 380 393 389 384 384 297 375 389 392 382
Trusting 25 33 23 25 21 21 9 21 15 22 11
Nostalgic 17 17 18 14 16 13 8 21 28 10 8
Family Love 15 17 11 15 13 11 7 25 25 12 6
Passionate love 10 27 11 19 29 12 5 8 10 11 5
Authoritative 9 14 12 10 5 13 8 7 4 10 9
Practical Relationship 14 22 13 16 8 18 10 10 7 14 10
Close Friendship 23 34 21 32 24 20 9 19 23 22 9
Romantic Love 13 17 16 24 36 11 5 12 13 13 4
Superficial 14 8 13 7 7 15 18 11 12 17 21
Casual Acquaintance 14 6 10 10 8 14 24 15 12 18 20
Love and Hate 5 7 9 6 8 8 4 5 5 7 6
Temporary Affair 17 9 13 13 13 16 20 10 10 15 18
Hostile 2 3 6 2 4 2 9 3 4 3 12
Distant 10 7 13 7 9 10 17 9 10 14 20
Sensuous 13 17 16 22 33 11 5 12 13 11 4
Stranger 7 5 7 4 3 8 21 9 4 9 21
Q8
%
Based on aware
