SAATCHI & SAATCHI RUSSIA
THE LOVEMARKS COMPANY
Consumer Behaviour
Consumer baskets are under review and shoppers are evalu...
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Consumer behaviour

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  • 2001-2009 фактические данные
    2010 оценка
  • Consumer behaviour

    1. 1. SAATCHI & SAATCHI RUSSIA THE LOVEMARKS COMPANY Consumer Behaviour Consumer baskets are under review and shoppers are evaluating their purchasing priorities. Frequency & volume cuts Shopping less & buying less (but same products). Frequency & volume cuts Shopping less & buying less (but same products). Product category switching Changing to cheaper items. Product category switching Changing to cheaper items. Brand switching Changing to cheaper brands. Brand switching Changing to cheaper brands. Store switching Changing to cheaper stores. Store switching Changing to cheaper stores.

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