This document discusses installing optimal television, audio, and internet systems for guest experiences in hospitality businesses. It provides details on recommended media sources, equipment, distribution methods, television brands and specifications, projection systems, digital signage, and sound systems to generate revenue through sports viewing and entertainment. The presenter has 35 years of experience designing these types of systems for restaurants, bars, and other hospitality venues.

1. INSTALLING THE CORRECT HOSPITALITY
TELEVISION, SOUND, MEDIA AND INTERNET
SYSTEMS FOR THE ULTIMATE GUEST
EXPEREINCE WHILE GENERATING INCOME
FROM YOUR INVESTMENT
PRESENTED BY
CERTIFIED SYSTEMS DESIGNER
RUSS FRITZ
Hospitality and Entertainment
http://hospitalityandentertainment.com
Chicago & Wauconda, ILL
312-675-2784 / 224-200-1528
TURN AUDIO / SPEAKERS ON

2. MY EXPERIENCE WITH HOSPITALITY
TELEVISION & ENTERTAINMENT SYSTEMS
• 35 years designing and installation of hospitality audio,
video, control and lighting systems. Expert knowledge of AV
needs for restaurant, nightclub, sports bar and upscale
hospitality investments.
• 20 years working as Emcee and DJ for major sporting events
and local team broadcast. Hosted NFL Sunday’s and Best
seats in the house for Chicago’s top sports bar chain
• 15 years in hospitality management booking and marketing
entertainment, banquets and sports related events for multi
location restaurant chain.

3. MEDIA SOURCES FOR
SPORTS VIEWING
SOURCE 1 DIRECTV
ALL MAJOR SPORTS NATIONWIDE & WORLDWIDE
SOURCE 2 CABLE
LOCAL SPORTING EVENTS – BACK UP FOR SATELLITE
SOURCE 3 INTERNET
ESPN 3 – FANTASY FOOTBALL – EXTENDED COLLEGE SPORTS
SOURCE 4 OUTDOOR ANTENNA
BEST HD SIGNAL FOR NETWORK SPORTS – BACK UP FOR
SATELLITE AND CABLE OUTAGE – LOCAL CHANNELS
FEATURING SPORTS NOT AVAILABLE ON SATELLITE OR CABLE

4. SOURCE EQUIPMENT NEEDED TO ACHIVE
TRUE SPORTS VIEWING
DIRECTV 5LNB HIGH DEFINITION SYSTEM
WITH 12 SATELLITE RECIEVERS.
CABLE TV HIGH DEFINITION TUNER BOX 1EA.
LOGITECH GOOGLE TV INTERNET BOX 1EA.
VHF/UHF/FM OUTDOOR ANTENNA SYSTEM WITH
4 TUNER BOXES.
DVD PLAYER 1EA.
DIGITAL SIGNAGE PLAYER 1EA.
ENTERTAINMENT/DJ/IPAD/STAGE HD INPUT 1EA.
21 TOTAL
SOURCES
21 TOTAL
HIGH DEF
IN-HOUSE
CHANNELS

5. DISTRIBUTION METHODS FOR
DELIVERING MEDIA TO YOUR
TELEVISIONS
HIGH DEFINITION MODULATOR SYSTEM
HD VIDEO MATRIX SWITCHING SYSTEM
RECEIVERS AT TV LOCATIONS COMBINED
WITH HD MODULATED SOURCES
ONLY OPTIONS AVAILABLE FOR COMBINING ALL 21 SOURCES

6. HIGH DEFINTION
MODULATED SYSTEM
21EA. HIGH DEFINITION MODULATORS
01EA. 24 INPUT SIGNAL COMBINER
01EA. HIGH OUTPUT RF AMPLIFIER ( UP TO 20+ TVS )
VARIOUS RF TAPS FOR EACH TV
ONE CABLE IS DAISY CHAINED FROM ONE TV TO ANOTHER. TAPS SPLIT OFF SIGNAL TO EACH
TV. UNLIMTED AMOUNT OF TVS CAN HOOK UP TO SYSTEM WITH ADDING AN AMPLIFIER FOR
EVEY 20 TVS. TO ACCESS VARIOUS MODULATED CHANNELS, EMPLOYEE TUNES TV WITH TV
REMOTE TO DISIRED CHANNEL AT THE LOCATION WERE TV IS LOCATED. Satellite receivers can
be controlled via android or tablet / a remote control system can be used also.
AVERAGE COST OF SYSTEM ABOVE…. $82,000.00 ( 40 TVs )
EASY EMPLOYEE USE / WE PREFER THIS METHOD

7. HD VIDEO MATRIX SWITCHING SYSTEM
Matrix systems design is based on amount of source inputs and the amount
of outputs or televisions that will be hooked into system
Our system has 21 source inputs
If you had 40 TVs then you would need to purchase a 24X48 matrix system
All matrix change every 12 channels – either input or output
Example…. 12 -24-36-48-60
Used by many national chains. Each TV needs a cat5e cable run to it and a
video/audio balms system used
The advantage is you can locate all source and matrix in secure area and have total control over system without
employee interaction.
Average cost of system above $65,000 ( 40 TV’s )

8. RECEIVERS AT TV LOCATIONS COMBINED
WITH HD MODULATED SOURCES
TELEVISIONS WILL NEED TO HAVE HDMI AND ANTENNA INPUTS.
EACH TELEVISION HAS A SATELLITE RECEIVER ASSIGNED OR ATTACHED TO IT.
USING THE SATELLITE RF REMOTE YOU CAN ASSIGN EACH TV WITH IT’S OWN DEDICATED REMOTE
DIRECTV receivers can be controlled via android app – IPad or IPhone via network system.
ANTENNA RECEIVERS HOOKED INTO SYSTEM VIA A HD MODULATOR ( 4 CHANNELS )
DVD, MEDIA PLAYER, DJ/IPOD AND GOOLGE TV CONNECTIONS VIA HD MODUATORS.
( 4 CHANNELS )
DIRECTV limits a location to 35 receivers per location, if more needed then a 2nd. account on
the same property is required.
The average cost of system above. Based on 40 TVs. $60,000

9. RECOMMENDED TELEVISION BRANDS AND
SPECIFICATION NEEDED FOR SPORTS VIEWING
The use of LG electronics and Samsung commercial grade electronic brand
television is recommended for optimal sports viewing in high definition.
The use of commercial grade is also recommended. Consumer models
lifespan is half of commercial grade televisions. Commercial grade have
greater picture output to work with lighting found in a public environment.
If using a modulated distribution system you need each TV to have a tuner
built in. A matrix system needs a component/RGB or HDMI input on each
television. Control systems require RS-232 which is only on commercial
models. Use only total L.E.D televisions. LCD & LCD/LED are old technology
and don’t give as good of a picture as true L.E.D. type television.
Television's should handle 1080p and have a refresh rate of 240Hz

10. VIDEO PROJECTION SYSTEMS
TRUE BIG SCREEN EXPEREINCE
PROJECTION SCREENS SHOULD BE NO SMALLER THEN 12x8 ( 16x9 FORMAT )
WE RECOMMEND 16x8 ( 16x9 FORMAT ). Optima viewing size for big screen experience
The use of a professional grade high output high definition projector by PANASONIC is
recommended. Professional grade projectors offer 24 hour replacement if projector needs
service.
WE RECOMMEND A PROJECTOR WITH AT LEAST 6000 LUMENS OUTPUT FOR BRIGHT PICTURE
WE RECOMMEND A PROJECTOR WITH AT LEAST 10,000 LUMENS OUTPUT FOR
A STUNNING – DEEP COLOR – INTENSE PICTURE
FOR PROFESSIONAL GRADE PROJECTORS YOU CAN ESTIMATE A COST OF $800.00 FOR EVERY
1000 LUMENS OF OUTPUT.
The use of consumer grade projectors is not recommended – if your going to do it, do it right

11. PROJECTION SCREENS DO’S & DON’T
ONE OF THE WORST THINGS TO HAVE TO WATCH IS A PROJECTION SCREEN IN A
RESTAURANT THAT IS VERY DIM OR POOR IMAGE QUALITY.
ON THE AVERAGE A PROJECTOR USING HIGH OUTPUT USE WILL LAST AN
AVERAGE OF 1200 HOURS. After that you can notice dimming.
When used in a hospitality environment you will change bulbs at least 4 times a
year to maintain picture quality.
Single bulb replacement cost per year average $1200.00 ( $300.00 per bulb )
Dual bulb replacement cost per year average $2400.00 ( $300.00 per bulb )
You need to be able to support the bulb cost of each projector to maintain
an exceptional picture for customer satisfaction. Guest look at poor projector
pictures as a sign of not being able to maintain business. Do you want that!

12. FACTS YOU NEED TO KNOW ABOUT USING
TELEVISONS OR PROJECTORS THAT ARE NOT
COMMERCIAL GRADE
USE ONLY COMMERCIAL GRADE TELEVISONS OR PROJECTORS.
CONSUMMER MODELS ARE MADE FOR SHORT PERIODS OF BEING ON WITH LONG PERIODS OF BEING OFF. A
COMMERCIAL MODEL IS MADE FOR LONG PERIODS ON AND SHORT PERIODS OFF.
WHEN A CONSUMER TV/PROJECTOR ARE USED IN A COMERCIAL ENVIROMENT THE WARRANTY REVERTS TO 90 DAYS.
WHEN IN FOR SERVICE THEY CAN SEE THE AVERAGE HOURS TV OR PROJECTOR HAS BEEN ON AND THE MOUNT OF
HOURS ACCOMULATED OVER THE TELEVISIONS/PROJECTORS LIFESPAN. You can’t fool them.
SPECIAL NOTE: WHEN BUYING PROJECTOR BULBS ONLY BUY DIRECT FROM PROJECTOR MANUFACTURER. BULBS
FROM OTHER SOURCES MAY SAY OEM BUT WON’T BE HONERED BY THE MANUFACTURER. THIS IS THE NUMBER ONE
PROBLEM PROJECTORS FAIL. NON PROJECTOR MANUFACTERED BULBS RUN HOTTER AND BURN UP PROJECTOR.
CAUSING LARGE REPAIR BILLS.
COMMERCIAL TELEVISIONS AND PROJECTORS OFFER IN HOUSE REPAIR ON TELEVISIONS AND 24 HOUR
REPLACEMENT ON PROJECTORS NEEDING SERVICE. A MUST FOR A BUSINESS THAT RELYS ON TELEVISION AND
PROJECTORS. The extra cost to purchase commercial grade is off set by low downtime on your video system.

13. DIGITAL SIGNAGE PLAYER
IN HOUSE ADVERTISING FOR DINNER – DRINKING – LATE NIGHT EVENTS
SHOW PITCURES AND VIDEOS OF YOUR FOOD AND BEVERAGE OFFERINGS.
ADVERTISE ENTERTAINMENT EVENTS.
ADVERTISE YOUR WEBSITE AND EMAIL SPECIALS.
HIGHLIGHT LOCAL BUSINESS’S & GENRATE ADVERTISING REVENUE FROM THEM
HAVE LOCAL SPIRTS COMPANY SPONSER ADVERTISING WITH THEIR
COMMERCIALS AND JPEGS INSERTED INTO YOUR DIGITAL SIGNAGE PLAYER.
INSERT PICTURES FROM PAST EVENTS TO MAKE CONTENT PERSONAL TO YOUR
GUEST. YOU SHOULD HAVE TVS DEDICATED TO ONLY PLAYING DIGITAL
SIGNAGE PLAYING AT ALL TIMES.

14. DVD PLAYER with USB port
USE YOUR DVD PLAYER TO SHOW VIDEOS FOR BANQUET
SPECIAL EVENT USE
OFFER LOCAL SPORTS TEAMS THE OPTION TO SHOW THEIR GAMES
ON YOUR TELEVISIONS SYSTEM.
Great way to get local sports teams to gather at your place.
Use for themed party events with videos or jpegs featuring theme content
A must for you banquets and parties.

15. HOW MANY TELEVISIONS SHOULD I HAVE FOR SPORTS VIEWING
ON A WEEKEND NIGHT YOU HAVE UP TO 3 LOCAL SPORTS TEAM PLAYING ( 3 SOURCES )
YOU HAVE AT LEAST 2 NATIONAL TYPE GAMES PLAYING ( 2 SOURCES )
YOU HAVE ESPN, ESPN 2 AND ESPN NEWS AND COMCAST LOCAL SPORTS CHANNEL ( 4 SOURCES )
YOU HAVE YOUR DIGITAL SIGNAGE FOR ADS AND GOOGLE TV FOR ESPN 3 ( 2 SOURCES )
THAT MAKES A TOTAL OF 11 NIGHLTY VIEWING OPTIONS.
EACH CUSTOMER SHOULD BE ABLE TO SEE ANY OF THESE SOURCES WITHOUT CHANGING LOCATION OR
SEATING.
THE USE OF 2 OR 3 TELEVISION MOUNTED TOGETHER IS A MUST. GROUPING TELEVISIONS MAKES VIEWING
EASIER ON CUSTOMER. IF A CUSTOMER CAN SEE 3 CLUSTERS OF TRIPLE DISPLAYS THAT COVERS A GOOD
PERCENTAGE OF VIEWING NEEDS.
TELEVISIONS SHOULD BE NO SMALLER THEN 46IN, UNLESS USED IN BOOTHS OR TABLE TOPS. THE USE OF 22”
OR 26” TELEVISIONS IS RECOMMENED FOR BOOTH OR TABLE TOP USE.

16. THE USE OF MANY TELEVISIONS AND PROJECTORS IN THE HOSPITALITY
ENVIROMENT IS A MUST IN TODAYS COMPEITIVE MARKET
WE ARE A PEOPLE WHO SURROUND OURSELFS WITH MEDIA AND
ELECTRONICS… YOUR CUSTOMERS EXPECT IT.
YOUR TELEVISION SYSTEM IF USED CORRECTLY CAN GENERATE ENERGY
AND A SENSE OF MOVEMENT/ACTIVITY IN YOUR SPORTS BAR. AND WE
KNOW THAT RESULTS IN INCREASED REVENUE.
HAVING A EMPLOYEE WHO IS MEDIA SAVY, BUT ALSO SPORTS SAVY IS A
KEY ELEMENT FOR SUCCESS IN THE SPORTS BAR MARKET.
MARKET THAT YOU OFFER NOT ONLY DIRECTV SPORTS, BUT ALSO LOCAL
SPORTS TEAMS VIA CABLE OR ANTENNA ( high school & state ) and
international sports via the internet.

17. YOUR SOUND SYSTEM MUST MATCH THE
INTENSITY OF YOUR HD TELEVISION SYSTEM
Now that you have captured the HD picture experience for your customers,
now bring it the realism of being at the game with a quality sound system. As
we stated before we are a people who enjoy are media. They expect you to
offer them the total package.
When a system is not powerful enough the audio becomes distorted and the
guests perceive the notion that their hearing is impaired, many think they are
getting drunk and discontinue drinking and in most case’s cut their visit short.
Others find it annoying to strain to hear the game clearly or deal with distorted
sound. Quality sound is a must in todays hospitality environment.

18. BLUE PRINTS FOR SPORTS VIEWING & ENTERTAINMENT
SOUND SYSTEMS
Dinning area speakers should be no smaller then 8in. With a
power handling of 150 watts max and a high SPL rating.
Using this type of speaker lets you use an EQ to enhance the
lower bass response without the use of sub-woofers.
Bar area speakers should be no smaller the 12in. With a
power handling of 300 watts max and a high SPL rating.
The use of a ceiling mounted sub-woofer is highly
recommended. This type of system will deliver the pounding
sounds of football and the screeching shoes on the court…
extreme highs and lows, just like at the game. When not showing
sports this system offers exceptional music playback at high
levels to sustain a late night crowd.

19. DIRECTV RECEIVERS SHOULD BE HOOKED INTO YOUR NETWORK
SYSTEM. This will make you able to control all your receivers
from any Ipad device. Very cool option from DIRECTV. The app
is tied into your account and has many features that give you
total control from anywhere at any time… your phone, pc or
tablet. A must in the hospitality industry.
More advanced systems require RS-232 control on the
televisions. This enables all types of remote control systems to
share the same protocol needed to control a specific brand
and model TV or AV equipment.
Televisions used at tables or booths should be commercial
grade which offer disabling the channel & volume control at TV.
Unwanted or loud TV audio can be controlled or eliminated.

20. HD VIDEO & HD SOUND
EQUAL A COMPLETE
SPORTS VIEWING
EXPERICNCE TO YOUR
CUSTOMERS
LET US HELP WE HAVE BEEN DOING IT FOR OVER 35 YEARS!!!!

21. LET US HELP YOU WITH YOUR
TELEVISION VIEWING NEEDS
HOSPITALITY AND ENTERTAINMENT
NATIONWIDE AUDIO & VIDEO CONTRACTOR
Chicago & Wauconda, ILL
224-200-1528
EMAIL: INFO@HOSPITALITYANDENTERTAINMENT.COM
35 YEARS SERVING AMERCIA