SlideShare a Scribd company logo
1 of 1
Hello, Define Psychographic Segmentation and Benifit Segmentation and give example
Solution
Psychographic segmentation:
Segmenting the customer based on the personality traits, lifestyles, values, interests, and
attitudes. The psychological aspects of consumer are considered to match the needs and wants of
the customer with the products.
Factors used to divide a population based on psychographic segmentation:
Lifestyle:
Clothing habits vary from one to another according to their lifestyle. Analyzing the life style
means identifying where he/she stands in the lifecycle. The customer may be a school goer,
college goer, office goer, or other. Thus, the product can be based on the lifestyle of the
customer.
Example

More Related Content

More from rtodd588

More from rtodd588 (8)

Graphite bonds in flat sheets with only London forces to hold the shee.docx
Graphite bonds in flat sheets with only London forces to hold the shee.docxGraphite bonds in flat sheets with only London forces to hold the shee.docx
Graphite bonds in flat sheets with only London forces to hold the shee.docx
 
Given this information about activity 3-4- ES - 10- EF - 15- LS - 16-.docx
Given this information about activity 3-4- ES - 10- EF - 15- LS - 16-.docxGiven this information about activity 3-4- ES - 10- EF - 15- LS - 16-.docx
Given this information about activity 3-4- ES - 10- EF - 15- LS - 16-.docx
 
Growing active lifestyle apparel segment Wholesale distribution mix De.docx
Growing active lifestyle apparel segment Wholesale distribution mix De.docxGrowing active lifestyle apparel segment Wholesale distribution mix De.docx
Growing active lifestyle apparel segment Wholesale distribution mix De.docx
 
Group Policy is one of the most useful features of Windows Server 2008.docx
Group Policy is one of the most useful features of Windows Server 2008.docxGroup Policy is one of the most useful features of Windows Server 2008.docx
Group Policy is one of the most useful features of Windows Server 2008.docx
 
how can I better understand how to do the reverse in factoring polynom.docx
how can I better understand how to do the reverse in factoring polynom.docxhow can I better understand how to do the reverse in factoring polynom.docx
how can I better understand how to do the reverse in factoring polynom.docx
 
Holly inherited $10-000 of City of Atlanta bonds in February- In March.docx
Holly inherited $10-000 of City of Atlanta bonds in February- In March.docxHolly inherited $10-000 of City of Atlanta bonds in February- In March.docx
Holly inherited $10-000 of City of Atlanta bonds in February- In March.docx
 
Hi- Please- need help- and step by step- More detail- I need to unders.docx
Hi- Please- need help- and step by step- More detail- I need to unders.docxHi- Please- need help- and step by step- More detail- I need to unders.docx
Hi- Please- need help- and step by step- More detail- I need to unders.docx
 
hich is most solo ble ethane - ethamol2 butane ar butanal2 SolutionAlk.docx
hich is most solo ble ethane - ethamol2 butane ar butanal2 SolutionAlk.docxhich is most solo ble ethane - ethamol2 butane ar butanal2 SolutionAlk.docx
hich is most solo ble ethane - ethamol2 butane ar butanal2 SolutionAlk.docx
 

Recently uploaded

1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 

Recently uploaded (20)

1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 

Hello- Define Psychographic Segmentation and Benifit Segmentation and.docx

  • 1. Hello, Define Psychographic Segmentation and Benifit Segmentation and give example Solution Psychographic segmentation: Segmenting the customer based on the personality traits, lifestyles, values, interests, and attitudes. The psychological aspects of consumer are considered to match the needs and wants of the customer with the products. Factors used to divide a population based on psychographic segmentation: Lifestyle: Clothing habits vary from one to another according to their lifestyle. Analyzing the life style means identifying where he/she stands in the lifecycle. The customer may be a school goer, college goer, office goer, or other. Thus, the product can be based on the lifestyle of the customer. Example