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CONTENT STRATEGY
PITCH

Morgan Jones, Molly Mattessich, Biljana Milenkovic, Ross Moulton, & Carly Raasch
THE SITUATION
IT’S TIME FOR A WEB MAKEOVER
The Neighborhood Design Center
deems itself a “Catalyst for Change.”
THE SITUATION
IT’S TIME FOR A WEB MAKEOVER
The Neighborhood Design Center
deems itself a “Catalyst for Change.”
But, its website doesn’t invoke
the spirit of change.
SO,
what’s the fix?
OUR PLAN:
OUR PLAN:
Content is KING
CONTENT
MISSION STATEMENT
Through compelling stories, strategic use of our digital
properties, and a passion for delivering unique and
inspiring content, we seek to reach our volunteers,
donors, and beneficiaries to build our membership,
ensure our lasting legacy, and continue to design
and develop sustainable communities.
Target
Personas

Content
Voice

Key Messages
& Themes

Unique
Differentiators
Target
Personas

Who are we
talking to?

Content
Voice

Key Messages
& Themes

Unique
Differentiators
Target
Personas

Content
Voice

What’s our
tone?

Key Messages
& Themes

Unique
Differentiators
Target
Personas

Content
Voice

Key Messages
& Themes

What are we
saying?

Unique
Differentiators
Target
Personas

Content
Voice

Key Messages
& Themes

Unique
Differentiators

How are we
different?
TARGET PERSONAS
Rob Marston










Mid-Late 20’s
Lives in Baltimore, Maryland
B.S. Landscape Architecture, working on M.S. Urban Design
Previous volunteer experience with Engineers w/o Borders
Tech-y
Detailed-oriented, likes to read the specs of his purchases
Cares about environment/sustainability
Works for a small architecture firm near Baltimore
Likes sci-fi, comedy, uses social media
TARGET PERSONAS
Arianna Cole

 MBA/ B.S. Engineering
 45-55 years old
 Detailed oriented, but has to be the “big picture” decision
maker
 Lives in Maryland
 Sits on boards for Baltimore Community Foundation,
Parks & People Foundation
 Reads journals, magazines, news on new eco-friendly
solutions for redevelopment projects, “green” initiatives,
development of beautification of neighborhoods
 Moderate-large following on LinkedIn, Twitter, Facebook
CONTENT VOICE
The Pioneer is ..……..
CONTENT VOICE
The Pioneer is ..……..curious
..……..innovative
..…..…optimistic
CONTENT VOICE
Volunteers & Partners
that ..……..
..……..
..…..…
CONTENT VOICE
Volunteers & Partners
that ..…….. try new ideas
..……..
..…..…
CONTENT VOICE
Volunteers & Partners
that ..…….. try new ideas

..…….. think outside the box
..…..…
CONTENT VOICE
Volunteers & Partners
that ..…….. try new ideas

..…….. think outside the box
..…..… adopt a brave &
pioneering spirit
CONTENT VOICE
Content that is innovative, reforming, &
supportive of the fresh ideas from
community members & skilled volunteers.
KEY THEMES & MESSAGES
1

The NDC Legacy - 45 years of positive change

2

The NDC Impact - volunteers transform communities

3

Cultivating communities through collaborative partnerships

4

Innovative sustainable design ideas can make a
scalable difference
UNIQUE

DIFFERENTIATORS
SIX-MONTH
CONTENT PRODUCTION & DISTRIBUTION PLAN
SIX-MONTH
CONTENT PRODUCTION & DISTRIBUTION PLAN
1
Guide the
NDC staff
SIX-MONTH
CONTENT PRODUCTION & DISTRIBUTION PLAN
1
Guide the
NDC staff

Underscore the primary
messages through strategic
use of tone & format

2
SIX-MONTH
CONTENT PRODUCTION & DISTRIBUTION PLAN
1

3

Guide the
NDC staff

Ensure the appropriate
resources are allocated

Underscore the primary
messages through strategic
use of tone & format

2
SIX-MONTH
CONTENT PRODUCTION & DISTRIBUTION PLAN
1

3

Guide the
NDC staff

Ensure the appropriate
resources are allocated

Underscore the primary
messages through strategic
use of tone & format

2

Capture appropriate and
measurable metrics

4
SIX-MONTH
CONTENT PRODUCTION & DISTRIBUTION PLAN
1

3

5

Guide the
NDC staff

Ensure the appropriate
resources are allocated

Maximizes the
digital channels

Underscore the primary
messages through strategic
use of tone & format

2

Capture appropriate and
measurable metrics

4
Editorial
Calendar
Direction for the overall content
development & distribution process
Engagement parameters

Editorial
Calendar

Strong calls to action
Strategic use of resources
(leveraging & repurposing content)
Measurable content that follows
the buyer’s journeys
Organizational Process
DIRECTOR OF COMMUNICATIONS
Partners

Media
Consultant

Volunteers

Interns
Voice,
Frequency,
Volume,
Format

Tailor to the two target personas

Establish trust
Frame the NDC as a thought leader
Demonstrate the NDC is worth the
target audiences’ time and money at
each stage of the buyer’s journey.
Voice,
Frequency,
Volume,
Format

Tailor to the two target personas

Establish trust
Frame the NDC as a thought leader
Demonstrate the NDC is worth the
target audiences’ time and money at
each stage of the buyer’s journey.

4-1-1 Plan
Measurement
Plan
Measurement
Plan

Focus on website, blog, form page, email,
and social media

Measure content creation & consumption
Measure against monthly change goals

Realistic/practical deliverables
Content Audit
Incorporate website content into new
strategy plan
Use compelling and clear photos from
Facebook
Use videos and descriptions of past
projects & events

Push out pieces through the various distribution
channels & repurpose the content in new formats
Distribution Plan
Inbound marketing & demand
generation
Forum examples
Smashing the pumpkin
CONTENT
PIECES
The NDC Blog
Tells a compelling story
through the lens of a volunteer

Is mission-centric
Elevates the NDC’s key
messages
Provides a space when others
can take action
About Us Page
Provides tangible results to
establish who the NDC is
States the “need”

Answers how the NDC relates
to its visitors
CONCLUSION

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Ndc prez

Editor's Notes

  1. Ross
  2. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  3. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  4. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  5. Ross
  6. Ross
  7. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  8. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  9. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  10. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  11. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  12. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  13. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  14. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  15. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  16. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  17. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  18. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  19. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  20. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  21. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  22. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  23. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  24. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  25. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  26. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  27. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  28. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  29. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  30. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  31. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  32. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  33. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  34. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  35. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  36. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  37. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  38. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  39. Ross
  40. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  41. Ross
  42. Ross
  43. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  44. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.
  45. RossThe Neighborhood Design Center: small, local (MD based), non-profit organization has been providing pro bono landscape planning and architectural services to local communities for over 35 years.  The Center has led/been involved with over 2,000 projects. What it is: From rebuilding playgrounds to redeveloping abandoned buildings, the Neighborhood Design Center is ingrained in the local community, connecting highly specialized volunteers with community members and businesses that need their services the most. How it works: NDC recruits and mobilizes volunteer architects, planners, landscape architects, engineers, and other design professionals to contribute their services to neighborhood design projects. BackgroundOffice Locations:Full & Part-Time staffBoard of DirectorsFundingOne client example: Transforming Neighborhoods Initiative: - Replacing street trees in 6 Prince George’s County neighborhoods to enhance shade, character, and look of the community which ultimately can lead to higher home valuesAnother client example: Northwood Plaza Center:- Helped lead an all-day design workshop with community stakeholders and citizens so that all could contribute ideas to improve the Shopping Center Plaza near north Baltimore. The final presentation to city officials included recommendations for more pedestrian-friendly and interactive activities like concerts or festivals.