KNOWLEDGE IN A CAN OF BEANS                   © Ross Hilton
KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS:     The can is scanned at the            checkout.     The barcode informs the   ...
KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS:      A record of the sale is      sent to a transactional            data store. ...
KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS:    An amortised report is sent to          an ERP system.       Stock holding lev...
KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS:  An amortised report is sent to a   BPM system. Stock turnover is     analysed ag...
KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS:          A record of sale is sent to       finance system. The profit on         ...
KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS:     A record is sent     to the EDW. It is       stored for 10     years. Histori...
KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW:    FINANCIAL MANAGEMENT    • Financial management know that beans have a 55%    p...
KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW:   PRODUCT LINE MANAGEMENT   • Product line managers know that more cans of beans ...
KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW:   HR MANAGEMENT   • HR management knows that Debbie on the Checkout handles   mor...
KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW:   SHIFT MANAGER   • They can plot Debbies work performance, hour by hour,   day b...
KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW:  SHOPFRONT MANAGEMENT  • Shopfront management know that number 6 checkout  positi...
KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW:   SHOPFRONT MANAGEMENT (Cont)    • They know the next customer didnt have product...
KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW:   MARKETING   • Marketing know that on Thursday evenings more customers   buy bea...
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The knowledge in a can of beans

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A brief overview of how business intelligence systems can provide information in the retail space.

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The knowledge in a can of beans

  1. 1. KNOWLEDGE IN A CAN OF BEANS © Ross Hilton
  2. 2. KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS: The can is scanned at the checkout. The barcode informs the scanner what the product is. An entire chain of events takes place in a microsecond.
  3. 3. KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS: A record of the sale is sent to a transactional data store. This stores short term transaction records for the individual store.
  4. 4. KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS: An amortised report is sent to an ERP system. Stock holding levels are monitored, a new can is reordered.
  5. 5. KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS: An amortised report is sent to a BPM system. Stock turnover is analysed against checkout position, staff member, product placement. Marketing campaign, time of sale, day of sale, season of sale, date of sale. A series of statistical predictions are made. These item reports may be made available to the supplier, store manager, HR staff, marketing department, etc.
  6. 6. KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS: A record of sale is sent to finance system. The profit on the sale is lodged, the transfer from stock to capital is made. Capital is allocated for replacement stocks.
  7. 7. KNOWLEDGE IN A CAN OF BEANSWHAT HAPPENS: A record is sent to the EDW. It is stored for 10 years. Historical data from this EDW is used for trend analysis.
  8. 8. KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW: FINANCIAL MANAGEMENT • Financial management know that beans have a 55% profit markup, an average shelf life of 12 days and are the 28th most profitable items in the store. • They know that beans account for 0.5% of the profitability of the chain of supermarkets.
  9. 9. KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW: PRODUCT LINE MANAGEMENT • Product line managers know that more cans of beans are sold between 4 and 6 pm on Thursdays than any other day. • They know that bean can sales are up 3% on last month, but down 4% compared to this day last year. • Seasonal trends show bean sales are declining over the last 5 years. • They know that when the "Bean Can" promotion was on store bean can sales increased by 2%. • They know that when bean cans were in isle 5 sales fell by 12%.
  10. 10. KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW: HR MANAGEMENT • HR management knows that Debbie on the Checkout handles more customers at the end of her Thursday shift than on any other day. • They know her performance compared to the rest of the staff has declined in the last 3 months. • They know that there was a 45 second gap between scanning each can of beans.
  11. 11. KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW: SHIFT MANAGER • They can plot Debbies work performance, hour by hour, day by day. • They can compare Debbies performance against other workers, or against her performance for the same period last year. • They can map Debbies performance against internal events (store layout restructure, new manger, new colleagues etc) or external factors (wet days, prior or post holidays, day after payday etc).
  12. 12. KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW: SHOPFRONT MANAGEMENT • Shopfront management know that number 6 checkout position sells more canned products between 4 and 6pm on Thursdays than any other. • They know that on Thursday evenings more customers buy beans from isle 6 than from any other area of the supermarket. • They know that when the "Bean Can" promotion was on bean can sales increased by 2%. • They know that when bean cans were in isle 5 sales fell by 12%.
  13. 13. KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW: SHOPFRONT MANAGEMENT (Cont) • They know the next customer didnt have products scanned until 4 minutes after I paid for the can. • They know number 6 checkout is the most unprofitable on Thursday evenings.
  14. 14. KNOWLEDGE IN A CAN OF BEANSWHAT WE KNOW: MARKETING • Marketing know that on Thursday evenings more customers buy beans than any other canned food product. • They know that when the "Bean Can" promotion was on bean can sales increased by 7%. • They know that some stores performed better than others during the promotion. • They know that isle placement of beans can alter sales by as much as 25%. • Seasonal trends show bean sales are declining over the last 5 years in most stores.

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