The document provides guidance for setting up different sections of a public company website, including using the projects page to showcase the company's work, including stock information that is frequently updated, ensuring the site is mobile friendly through responsive design, integrating social media like Google+ and Twitter, including a corporate info page and press releases, and provides additional resources for learning more.

2. PROJECTS
PAGE
The projects section is an opportunity to strut your stuff.
Interested stakeholders want to know about your company is all
about, so don’t cut it short.
Use of text, images, videos, maps, slideshows, etc are all
acceptable forms of media.

3. PROJECTS
PAGE

5. STOCK
INFORMATION
Any public company is going to have information about the
curent stock status. Usually this information is updated every 15
minutes.
There are many different places to retrieve this data. We use
Yahoo! Finance for its reliability and availability.
Since the data is usually updated every 15 minutes, you should
use some form of long-term caching to reduce load times on
pages (e.g.WordPress transients¹).
¹ http://codex.wordpress.org/Transients_API

6. MOBILE
FRIENDLY

7. MOBILE
FRIENDLY
Having a mobile optimized website is becoming more and
more important. The market share for mobile devices is 12% as
of September 2012¹, with this number growing every month, es-
pecially as older demographics become accustomed to using
these devices.
One technique that is in vogue right now is called responsive
design
¹ http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-201109-201209

8. MOBILE
FRIENDLY
Responsive design accounts for various screensizes including
mobile screens in either portrait or landscape orientation, as
well as tablets.
When creating responsive websites, developers must take care
to account for bandwidth differences between desktop and
mobile devices. Always make sure to optimize images for both
various screen sizes.
When designing responsive, minimalistic design is king. Put the
focus back on the content.

9. SOCIAL MEDIA
INTEGRATIONS
By now, who isn’t on social media? You’re going to be faced
with integrating social networks onto your website, so which
ones do you pick?
Preference should be placed on Google+ and Twitter. Our mates
over at IR Smartt find that there is more engagement on
Google+ and Twitter as less people are willing to interact with
public brands on Facebook than on Google+ and Twitter.

10. SOCIAL MEDIA
INTEGRATIONS
So in what ways can you integrate your site with these net-
works? For one, use Disqus commenting. Disqus allows users to
log in with their social network profiles and leave comments on
posts.
Sharing functions. Personally, I hate loading in multiple iframes
as your site now becomes reliant on other networks which can
sometimes be bogged down. Whenever I can, I use
HTML/JavaScript alternatives¹ ².
¹ http://developers.facebook.com/docs/reference/dialogs/feed/
² https://dev.twitter.com/docs/tweet-button#build-your-own

11. CORPORATE
INFO PAGE
Nothing special here. Stakeholders need to know information
about your company, and this is the place to store it.
A few different types of pages to have include:
- Board of Directors
- Corporate Governance
- Corporate Directory

12. PRESS
RELEASES
Every public company is going to have news to diseminate. The
whole point of a press release is to get eyes on your news, so
make sure you’ve taken a few things into consideration.
Make sure to give the readers the ability to share posts. Key
social networks to include are Twitter, LinkedIn, and Facebook.
SEO. You’re going to want to make sure you optimize your title
tags and meta description.

13. MORE
RESOURCES
That should be a good starting point for designing a public
company website. For more, read our blog at
rollinglab.com/blog
Website - Rollinglab.com
Twitter - @RollingLab
Facebook - Facebook.com/RollingLab
Email - get@rollinglab.com