The basics of social media, as presented by iConnect. Covering the basics of social media messages, Twitter, blogging and LinkedIn.

1. s of
asic ia
The B Med
Social

2. ial M edia
Soc nt
Consayte & where to say it
to
what

3. Social Media Content
learn how to...
‣ Identify what your customers (consumers and/or
businesses) want from Social Media.
‣ Consider how your content can fulfill the specific
needs of targeted audiences.
‣ Select the appropriate social media channels for
distributing content.

4. Social Media Content
so you can...
‣ Select and deliver social media content that
provides value and achieves results

5. Social Media Content
what do consumers want from social
media?

6. Social Media Content
what do consumers want from social
media?
Social Proof!

7. Social Media Content
what do consumers want from social
media?
Social Proof!
‣ assurances
‣ information
‣ what to do?
‣ where to go?
‣ who to trust?

8. Social Media Content
what do consumers want from social
media?
Social Proof!
‣ assurances
‣ information
‣ what to do?
‣ where to go?
‣ who to trust?
To Belong!

9. Social Media Content
what do businesses want from social
media?

10. Social Media Content
what do businesses want from social
media?
‣ spread the word about their offerings
‣ find/secure new customers
‣ find/attract quality employees
‣ research vendors, partners, ideas

11. Social Media Content
a marriage of wants and needs
‣ What content can we provide that fulfills what
our target audience wants from Social Media?
‣ If we provide this content, will we get the results
we need?

12. Social Media Content
how did you get here today?
‣ Tell your partner the story of how you arrived
here today

13. Social Media Content
traditional storytelling
the point

14. Social Media Content
social media storytelling
‣ start with “the point”
twitter
‣ as audience interest
and commitment
grows...

15. Social Media Content
social media storytelling
‣ expand breadth and
depth of content twitter
facebook
blog
eNewsletter

16. Social Media Content
case study: Ye Olde Sign Company
Update your biz signage. A fresh look makes people take a new
look at your biz! & it’s inexpensive!
Fabulous photos of front window makeovers! Join our fan page to get
hot ideas for freshening up your company’s front entrance. Submit
pictures along with a short explanation for why your business needs a
facelift and win a free signage consultation ($250 value)!
5 Tips for Refreshing the Look of Your Business without Draining Your
Bank Account…
‣ An interview and photo tour of Joe’s Sub Shop. How one company
stands out on Restaurant Row!
‣ How to Go Green with Lighting. Save Energy and Money.
‣ Exclusive offer for eNewsletter subscribers…

17. Social Media Content
websites ≠ social media
The Website Social Media
‣ Company’s Soliloquy ‣ Dialogue
‣ The Sales Pitch ‣ Listen more, “talk”
(should be WIIFM) less
‣ Call to Action ‣ Respond to the
‣ Audience is audience
responding to you ‣ Seek opinions,
complaints, ideas
‣ Disseminate value

18. Social Media Content
hey, what about LinkedIn?
‣ A business tool for individuals
‣ Personal credibility
‣ Networking resource
‣ Answers the question, “Why you?”
‣ The content should be about the
person not the company

19. Social Media Content
for more information
‣ (847) 275-5494
‣ nicole@writeinfluence.com
‣ www.writeinfluence.com
‣ Blog: www.sayingwhatumean.com
‣ twitter: @ndefalco

20. Twitter

21. Twitter
I’ve got my account. now what?
‣ Have a Twitter handle?
‣ How often do you tweet?

22. Twitter
don’t tweet a thing until...
‣ Your Bio is Completed in Setttings>Profile
‣ Photo is Uploaded (You’ll get 10X more
followers)
‣ Website, LinkedIn Profile, or Other Link to More
Info is Included

23. Twitter
don’t tweet a thing until...

24. Twitter
search for good tweeps to follow
‣ Search for areas of interest using Search box on
Twitter Home page

25. Twitter
search for good tweeps to follow
‣ Use Find People (top menu bar) to search for a
specific person or organization

26. Twitter
search for good tweeps to follow
‣ Directories (twellow.com, wefollow.com)
‣ And start following!

27. Twitter
this will change your twitter experience…
‣ Sign up at HootSuite.com or Tweetdeck.com
(available for desktop, iPhone)
‣ Organize your Twitter feeds and increase your
productivity
‣ Manage your Twitter relationships and find new
opportunities through monitoring mentions,
hashtags, lists

28. Twitter
this will change your twitter experience…

29. Twitter
this will change your twitter experience…

30. Twitter
build your following
‣ Engage, Inform, Retweet Strategy (from Jenise
Fryatt, Icon Presentations)

31. Twitter
build your following - engage

32. Twitter
build your following - inform

33. Twitter
build your following - retweet

34. Twitter
build your following
‣ Social Media is EARNED Media
‣ You must provide value

35. Twitter
what can you expect from twitter?
‣ Network of Like-Minded and Interesting People
‣ New Friendships
‣ Resources
‣ Sales (maybe)

36. Twitter
for more information
‣ (630) 953-2534
‣ heidi@thornecommunications
‣ www.thornecommunications.com
‣ Blog: www.promowithpurposetoday.com
‣ twitter: @heidithorne

37. Blogging

38. Blogging
why should I blog?

39. Blogging
why should I blog?
‣ establish thought leadership

40. Blogging
why should I blog?
‣ establish thought leadership
‣ develop a brand centered community

41. Blogging
why should I blog?
‣ establish thought leadership
‣ develop a brand centered community
‣ vocalize your business

42. Blogging
why should I blog?
‣ establish thought leadership
‣ develop a brand centered community
‣ vocalize your business
‣ networking and idea sharing

43. Blogging
why should I blog?
‣ establish thought leadership
‣ develop a brand centered community
‣ vocalize your business
‣ networking and idea sharing
‣ improve SEO ranking

44. Blogging
why should I blog?
‣ establish thought leadership
‣ develop a brand centered community
‣ vocalize your business
‣ networking and idea sharing
‣ improve SEO ranking
‣ humanization

45. Blogging
how is this social media?

46. Blogging
how is this social media?
‣ blogs are social. blogs are media.

47. Blogging
how is this social media?
‣ blogs are social. blogs are media.
‣ content IS the conversation

48. Blogging
the content funnel
image via Better BrandAgency

49. Blogging
where do I start?

50. Blogging
where do I start?

51. Blogging
where do I start?

52. Blogging
where do I start?

53. Blogging
where do I start?
pros cons

54. Blogging
where do I start?
pros cons
style control one installation
self hosting
flexible packaging

55. Blogging
where do I start?
pros cons
style control one installation
self hosting
flexible packaging
simple start-up limited customization
tiered pricing
little maintenance

56. Blogging
where do I start?
pros cons
style control one installation
self hosting
flexible packaging
simple start-up limited customization
tiered pricing
little maintenance
free less professional
simplistic
user friendly

57. Blogging
what effect does blogging have?
data via technorati 2009

58. Blogging
what effect does blogging have?
‣ 77% of internet users read blogs
data via technorati 2009

59. Blogging
what effect does blogging have?
‣ 77% of internet users read blogs
‣ 71% of corporate bloggers report an increase of
brand visibility
data via technorati 2009

60. Blogging
what effect does blogging have?
‣ 77% of internet users read blogs
‣ 71% of corporate bloggers report an increase of
brand visibility
‣ 56% report a positioning of thought leadership
within their industry
data via technorati 2009

61. Blogging
what effect does blogging have?
‣ 77% of internet users read blogs
‣ 71% of corporate bloggers report an increase of
brand visibility
‣ 56% report a positioning of thought leadership
within their industry
‣ 60% of bloggers believe people will receive news
from blogs in next 5 years
data via technorati 2009

62. Blogging
what does my blog need?

63. Blogging
what does my blog need?
‣ focus - remember the SM golden rule

64. Blogging
what does my blog need?
‣ focus - remember the SM golden rule
‣ attention - a neglected blog is worse than no blog

65. Blogging
what does my blog need?
‣ focus - remember the SM golden rule
‣ attention - a neglected blog is worse than no blog
‣ authenticity - your flip-flops are stinky

66. Blogging
what does my blog need?
‣ focus - remember the SM golden rule
‣ attention - a neglected blog is worse than no blog
‣ authenticity - your flip-flops are stinky
‣ definition - narrow your audience, widen your
opportunity

67. Blogging
what does my blog need?
‣ focus - remember the SM golden rule
‣ attention - a neglected blog is worse than no blog
‣ authenticity - your flip-flops are stinky
‣ definition - narrow your audience, widen your
opportunity
‣ value - give ‘em what they want

68. Blogging
what does my blog need?

69. Blogging
what does my blog need?
passion

70. Blogging
what does my blog need?
passion
if you don’t care, neither will your readers

71. Blogging
what does my blog need?
passion
if you don’t care, neither will your readers
“If you’re not blogging about what you love, I’d say
you’re probably not going to be successful no matter what you do.”
- Michael Arrington, TechCrunch

72. Blogging
what does my blog need?
passion
if you don’t care, neither will your readers
“If you’re not blogging about what you love, I’d say
you’re probably not going to be successful no matter what you do.”
- Michael Arrington, TechCrunch
“If it’s your passion then that is the key”
- Arianna Huffington, The Huffington Post

73. Blogging
getting started resources

74. Blogging
getting started resources
‣ Liz Strauss - successful-blog.com

75. Blogging
getting started resources
‣ Liz Strauss - successful-blog.com
‣ ProBlogger - problogger.net

76. Blogging
getting started resources
‣ Liz Strauss - successful-blog.com
‣ ProBlogger - problogger.net
‣ Copyblogger - copyblogger.com

77. Blogging
getting started resources
‣ Liz Strauss - successful-blog.com
‣ ProBlogger - problogger.net
‣ Copyblogger - copyblogger.com
‣ Trust Agents - Chris Brogan & Julien Smith

78. Blogging
for more information
‣ (847) 531-4075
‣ eric@echelondesigninc.com
‣ www.echelondesigninc.com
‣ Blog: www.tradeshowinsight.com
‣ twitter: @ericlukazewski

79. LinkedIn

80. LinkedIn
getting started
‣ LinkedIn is a contact management tool.
‣ It is a great networking TOOL.
‣ It is also your on-line resume.
‣ It is not a magic silver bullet.

81. LinkedIn
getting started
‣ Populate the account completely. This is
your on line resume!
‣ Provide Business and Personal info
‣ Education and positions held
‣ Include a photo
‣ Web address
‣ Twitter address
‣ Contact points
‣Summary (no time to be shy!)
‣ Be clear about what you do
‣ Be clear about what you are looking for
‣ Be personable

82. LinkedIn
build your profile
‣ Organized areas of information can
easily be accessed and edited/update.
‣ Updating keeps your info current
‣ Updating puts you in front of contacts
‣ Updating is stealth marketing
‣ List all jobs, schools and groups.
‣ Personalize your profile name.
‣ Display it in your email signature
‣ Click and Learn...

83. LinkedIn
adding connections
‣ Top Right Navigation menu
‣ Add Connections
‣ Use your email application to
invite a large number of
contacts at one time
‣ Be careful with this method in
that you want to make sure you
are inviting the “right” people.

84. LinkedIn
adding connections ‣ Under the Main Menu
‣Inbox
‣ Compose Messages
‣ Compose Messages
(drop down menu on left)
‣ Send Invitation
‣ Add Connections
‣ Colleagues
‣Classmates
‣ Your work to complete your profile
pays off!
‣ LinkedIn collects and provides
lists.
‣ Categorizes your contacts

85. LinkedIn
adding connections
‣ Add a contact from
their profile page
‣Must have their email
address.

86. LinkedIn
adding connections ‣ Under the Main Menu
‣Inbox
‣ Send Messages
‣ Compose Messages
(drop down menu on left)
‣ Send Invitation
‣ Add Connections
‣ Colleagues

87. LinkedIn
adding connections ‣ Under the Main Menu
‣Inbox
‣ Compose Messages
‣ Compose Messages
(drop down menu on left)
‣ Send Invitation
‣ Add Connections
‣ Colleagues
‣Classmates
‣ Your work to complete your profile
pays off!
‣ LinkedIn collects and provides
lists.
‣ Categorizes your contacts

88. LinkedIn
recommendations
‣ Recommendations are credibility builders
‣ Testimonials/endorsements of your
service
‣ Ask after completing a successful project
‣ Make it easy for writer. Provide direction.
‣ Give and you shall receive
‣ Recommendations should be earned.
Don’t send 200 requests.

89. LinkedIn
reference/research
‣ Search for specific...
‣ People
‣ Jobs
‣ Companies
‣ Answers
‣ Groups

90. LinkedIn
reference/research ‣ Think like a detective
‣Combine LinkedIn and Google/Bing to
connect the dots.
‣ Click and learn
‣ Work from big to small if you have little
info to go on.
‣ Ask for an introduction through one of
your contacts that already has a
relationship with them.

91. LinkedIn
introductions
‣ An introduction is like a referral or
warm lead. Take advantage of your
contacts contacts
‣ Look for opportunities to make
these introductions for others.

92. LinkedIn
introductions
‣Look through your connections
contacts, and ask for introductions.
Make it easy for them by providing a
pre written email for them to send.
Givers Gain!

93. LinkedIn
answers With Answers you have thousands of
people providing free information to you.
Think of the time it would take to research
and find the Answers on your own.
1. Ask a question
‣ You can determine the industry (See
#5) that it will be directed to so that you
receive information from those that
know the topic best.
‣ Another way to gain new contacts or
renew dormant relationships. See #3

94. LinkedIn
answers 2. Answer questions
‣ Help others and they will help you.
‣ Establish yourself as an expert in
your industry.
‣ Eventually, if you stay with it and
answer questions well you will be
recognized by LinkedIn and its users
as the go-to source. See #4!

95. LinkedIn
more... Groups
‣ Join groups...
‣ Common industries &
Interests
‣ Industries you are trying to
get into
‣ Start groups to facilitate
network

96. LinkedIn
more...
Leaning Center

97. LinkedIn
more...
Slide Share

98. LinkedIn
for more information
‣ (630) 717-7515
‣ skolbe@sikich.com
‣ www.sikich.com
‣ www.icondigitaldesign.com
‣ twitter: @SikichMktDzn