iConnect Basics of Social Media

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The basics of social media, as presented by iConnect. Covering the basics of social media messages, Twitter, blogging and LinkedIn.

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  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • Does anyone in the room read blogs on a regular basis??

    Is anyone in the room a blogger??

    Bio: My name is Eric Lukazewski. I’m the Marketing Director at Echelon Design...social media and blogging is essential to our business. As a small business, SM & blogging expands and heightens our presence. Blogging is not your website. Websites are now baseline. In my world, as a consumer, if you don’t have a website, you don’t exist. Websites have their place...they’re your resume. However, you wouldn’t necessarily hire someone on their resume alone. You need to understand the personality.
  • There are many reasons TO blog. Make money, hobby, stay in touch with friends, promotion.

    humanization - talk about Robert Scoble (technical evangelist)
    worked for Microsoft 2003-2005 and started a personal blog often criticizing Microsoft and praising competitors (Apple, Google). Gave out cell phone...ACCESSIBLE. Humanized a giant brand
  • There are many reasons TO blog. Make money, hobby, stay in touch with friends, promotion.

    humanization - talk about Robert Scoble (technical evangelist)
    worked for Microsoft 2003-2005 and started a personal blog often criticizing Microsoft and praising competitors (Apple, Google). Gave out cell phone...ACCESSIBLE. Humanized a giant brand
  • There are many reasons TO blog. Make money, hobby, stay in touch with friends, promotion.

    humanization - talk about Robert Scoble (technical evangelist)
    worked for Microsoft 2003-2005 and started a personal blog often criticizing Microsoft and praising competitors (Apple, Google). Gave out cell phone...ACCESSIBLE. Humanized a giant brand
  • There are many reasons TO blog. Make money, hobby, stay in touch with friends, promotion.

    humanization - talk about Robert Scoble (technical evangelist)
    worked for Microsoft 2003-2005 and started a personal blog often criticizing Microsoft and praising competitors (Apple, Google). Gave out cell phone...ACCESSIBLE. Humanized a giant brand
  • There are many reasons TO blog. Make money, hobby, stay in touch with friends, promotion.

    humanization - talk about Robert Scoble (technical evangelist)
    worked for Microsoft 2003-2005 and started a personal blog often criticizing Microsoft and praising competitors (Apple, Google). Gave out cell phone...ACCESSIBLE. Humanized a giant brand
  • There are many reasons TO blog. Make money, hobby, stay in touch with friends, promotion.

    humanization - talk about Robert Scoble (technical evangelist)
    worked for Microsoft 2003-2005 and started a personal blog often criticizing Microsoft and praising competitors (Apple, Google). Gave out cell phone...ACCESSIBLE. Humanized a giant brand
  • Liz Strauss
  • Liz Strauss








  • In 2009, Technorati (a Google for blogs) released their “State of the Bloggosphere” report which was complied from a survey of nearly 3,000 bloggers.

    60%...are you using an RSS Reader. Does anyone know what an RSS is??
  • In 2009, Technorati (a Google for blogs) released their “State of the Bloggosphere” report which was complied from a survey of nearly 3,000 bloggers.

    60%...are you using an RSS Reader. Does anyone know what an RSS is??
  • In 2009, Technorati (a Google for blogs) released their “State of the Bloggosphere” report which was complied from a survey of nearly 3,000 bloggers.

    60%...are you using an RSS Reader. Does anyone know what an RSS is??
  • In 2009, Technorati (a Google for blogs) released their “State of the Bloggosphere” report which was complied from a survey of nearly 3,000 bloggers.

    60%...are you using an RSS Reader. Does anyone know what an RSS is??
  • FOCUS - SM Golden rule - Don’t Sell EVER.

    VALUE - The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • FOCUS - SM Golden rule - Don’t Sell EVER.

    VALUE - The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • FOCUS - SM Golden rule - Don’t Sell EVER.

    VALUE - The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • FOCUS - SM Golden rule - Don’t Sell EVER.

    VALUE - The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • FOCUS - SM Golden rule - Don’t Sell EVER.

    VALUE - The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.
  • SM Golden rule - Don’t Sell EVER.

    The top 10 blogs (in number of visits per day) average 96 seconds per visitor

    Authenticity - Take a moment to think about your friends. Chances are they’re a lot like you. You share similar beliefs, style, sense of humor. You have similar interests.



















  • iConnect Basics of Social Media

    1. 1. s of asic ia The B Med Social
    2. 2. ial M edia Soc nt Consayte & where to say it to what
    3. 3. Social Media Content learn how to... ‣ Identify what your customers (consumers and/or businesses) want from Social Media. ‣ Consider how your content can fulfill the specific needs of targeted audiences. ‣ Select the appropriate social media channels for distributing content.
    4. 4. Social Media Content so you can... ‣ Select and deliver social media content that provides value and achieves results
    5. 5. Social Media Content what do consumers want from social media?
    6. 6. Social Media Content what do consumers want from social media? Social Proof!
    7. 7. Social Media Content what do consumers want from social media? Social Proof! ‣ assurances ‣ information ‣ what to do? ‣ where to go? ‣ who to trust?
    8. 8. Social Media Content what do consumers want from social media? Social Proof! ‣ assurances ‣ information ‣ what to do? ‣ where to go? ‣ who to trust? To Belong!
    9. 9. Social Media Content what do businesses want from social media?
    10. 10. Social Media Content what do businesses want from social media? ‣ spread the word about their offerings ‣ find/secure new customers ‣ find/attract quality employees ‣ research vendors, partners, ideas
    11. 11. Social Media Content a marriage of wants and needs ‣ What content can we provide that fulfills what our target audience wants from Social Media? ‣ If we provide this content, will we get the results we need?
    12. 12. Social Media Content how did you get here today? ‣ Tell your partner the story of how you arrived here today
    13. 13. Social Media Content traditional storytelling the point
    14. 14. Social Media Content social media storytelling ‣ start with “the point” twitter ‣ as audience interest and commitment grows...
    15. 15. Social Media Content social media storytelling ‣ expand breadth and depth of content twitter facebook blog eNewsletter
    16. 16. Social Media Content case study: Ye Olde Sign Company Update your biz signage. A fresh look makes people take a new look at your biz! & it’s inexpensive! Fabulous photos of front window makeovers! Join our fan page to get hot ideas for freshening up your company’s front entrance. Submit pictures along with a short explanation for why your business needs a facelift and win a free signage consultation ($250 value)! 5 Tips for Refreshing the Look of Your Business without Draining Your Bank Account… ‣ An interview and photo tour of Joe’s Sub Shop. How one company stands out on Restaurant Row! ‣ How to Go Green with Lighting. Save Energy and Money. ‣ Exclusive offer for eNewsletter subscribers…
    17. 17. Social Media Content websites ≠ social media The Website Social Media ‣ Company’s Soliloquy ‣ Dialogue ‣ The Sales Pitch ‣ Listen more, “talk” (should be WIIFM) less ‣ Call to Action ‣ Respond to the ‣ Audience is audience responding to you ‣ Seek opinions, complaints, ideas ‣ Disseminate value
    18. 18. Social Media Content hey, what about LinkedIn? ‣ A business tool for individuals ‣ Personal credibility ‣ Networking resource ‣ Answers the question, “Why you?” ‣ The content should be about the person not the company
    19. 19. Social Media Content for more information ‣ (847) 275-5494 ‣ nicole@writeinfluence.com ‣ www.writeinfluence.com ‣ Blog: www.sayingwhatumean.com ‣ twitter: @ndefalco
    20. 20. Twitter
    21. 21. Twitter I’ve got my account. now what? ‣ Have a Twitter handle? ‣ How often do you tweet?
    22. 22. Twitter don’t tweet a thing until... ‣ Your Bio is Completed in Setttings>Profile ‣ Photo is Uploaded (You’ll get 10X more followers) ‣ Website, LinkedIn Profile, or Other Link to More Info is Included
    23. 23. Twitter don’t tweet a thing until...
    24. 24. Twitter search for good tweeps to follow ‣ Search for areas of interest using Search box on Twitter Home page
    25. 25. Twitter search for good tweeps to follow ‣ Use Find People (top menu bar) to search for a specific person or organization
    26. 26. Twitter search for good tweeps to follow ‣ Directories (twellow.com, wefollow.com) ‣ And start following!
    27. 27. Twitter this will change your twitter experience… ‣ Sign up at HootSuite.com or Tweetdeck.com (available for desktop, iPhone) ‣ Organize your Twitter feeds and increase your productivity ‣ Manage your Twitter relationships and find new opportunities through monitoring mentions, hashtags, lists
    28. 28. Twitter this will change your twitter experience…
    29. 29. Twitter this will change your twitter experience…
    30. 30. Twitter build your following ‣ Engage, Inform, Retweet Strategy (from Jenise Fryatt, Icon Presentations)
    31. 31. Twitter build your following - engage
    32. 32. Twitter build your following - inform
    33. 33. Twitter build your following - retweet
    34. 34. Twitter build your following ‣ Social Media is EARNED Media ‣ You must provide value
    35. 35. Twitter what can you expect from twitter? ‣ Network of Like-Minded and Interesting People ‣ New Friendships ‣ Resources ‣ Sales (maybe)
    36. 36. Twitter for more information ‣ (630) 953-2534 ‣ heidi@thornecommunications ‣ www.thornecommunications.com ‣ Blog: www.promowithpurposetoday.com ‣ twitter: @heidithorne
    37. 37. Blogging
    38. 38. Blogging why should I blog?
    39. 39. Blogging why should I blog? ‣ establish thought leadership
    40. 40. Blogging why should I blog? ‣ establish thought leadership ‣ develop a brand centered community
    41. 41. Blogging why should I blog? ‣ establish thought leadership ‣ develop a brand centered community ‣ vocalize your business
    42. 42. Blogging why should I blog? ‣ establish thought leadership ‣ develop a brand centered community ‣ vocalize your business ‣ networking and idea sharing
    43. 43. Blogging why should I blog? ‣ establish thought leadership ‣ develop a brand centered community ‣ vocalize your business ‣ networking and idea sharing ‣ improve SEO ranking
    44. 44. Blogging why should I blog? ‣ establish thought leadership ‣ develop a brand centered community ‣ vocalize your business ‣ networking and idea sharing ‣ improve SEO ranking ‣ humanization
    45. 45. Blogging how is this social media?
    46. 46. Blogging how is this social media? ‣ blogs are social. blogs are media.
    47. 47. Blogging how is this social media? ‣ blogs are social. blogs are media. ‣ content IS the conversation
    48. 48. Blogging the content funnel image via Better BrandAgency
    49. 49. Blogging where do I start?
    50. 50. Blogging where do I start?
    51. 51. Blogging where do I start?
    52. 52. Blogging where do I start?
    53. 53. Blogging where do I start? pros cons
    54. 54. Blogging where do I start? pros cons style control one installation self hosting flexible packaging
    55. 55. Blogging where do I start? pros cons style control one installation self hosting flexible packaging simple start-up limited customization tiered pricing little maintenance
    56. 56. Blogging where do I start? pros cons style control one installation self hosting flexible packaging simple start-up limited customization tiered pricing little maintenance free less professional simplistic user friendly
    57. 57. Blogging what effect does blogging have? data via technorati 2009
    58. 58. Blogging what effect does blogging have? ‣ 77% of internet users read blogs data via technorati 2009
    59. 59. Blogging what effect does blogging have? ‣ 77% of internet users read blogs ‣ 71% of corporate bloggers report an increase of brand visibility data via technorati 2009
    60. 60. Blogging what effect does blogging have? ‣ 77% of internet users read blogs ‣ 71% of corporate bloggers report an increase of brand visibility ‣ 56% report a positioning of thought leadership within their industry data via technorati 2009
    61. 61. Blogging what effect does blogging have? ‣ 77% of internet users read blogs ‣ 71% of corporate bloggers report an increase of brand visibility ‣ 56% report a positioning of thought leadership within their industry ‣ 60% of bloggers believe people will receive news from blogs in next 5 years data via technorati 2009
    62. 62. Blogging what does my blog need?
    63. 63. Blogging what does my blog need? ‣ focus - remember the SM golden rule
    64. 64. Blogging what does my blog need? ‣ focus - remember the SM golden rule ‣ attention - a neglected blog is worse than no blog
    65. 65. Blogging what does my blog need? ‣ focus - remember the SM golden rule ‣ attention - a neglected blog is worse than no blog ‣ authenticity - your flip-flops are stinky
    66. 66. Blogging what does my blog need? ‣ focus - remember the SM golden rule ‣ attention - a neglected blog is worse than no blog ‣ authenticity - your flip-flops are stinky ‣ definition - narrow your audience, widen your opportunity
    67. 67. Blogging what does my blog need? ‣ focus - remember the SM golden rule ‣ attention - a neglected blog is worse than no blog ‣ authenticity - your flip-flops are stinky ‣ definition - narrow your audience, widen your opportunity ‣ value - give ‘em what they want
    68. 68. Blogging what does my blog need?
    69. 69. Blogging what does my blog need? passion
    70. 70. Blogging what does my blog need? passion if you don’t care, neither will your readers
    71. 71. Blogging what does my blog need? passion if you don’t care, neither will your readers “If you’re not blogging about what you love, I’d say you’re probably not going to be successful no matter what you do.” - Michael Arrington, TechCrunch
    72. 72. Blogging what does my blog need? passion if you don’t care, neither will your readers “If you’re not blogging about what you love, I’d say you’re probably not going to be successful no matter what you do.” - Michael Arrington, TechCrunch “If it’s your passion then that is the key” - Arianna Huffington, The Huffington Post
    73. 73. Blogging getting started resources
    74. 74. Blogging getting started resources ‣ Liz Strauss - successful-blog.com
    75. 75. Blogging getting started resources ‣ Liz Strauss - successful-blog.com ‣ ProBlogger - problogger.net
    76. 76. Blogging getting started resources ‣ Liz Strauss - successful-blog.com ‣ ProBlogger - problogger.net ‣ Copyblogger - copyblogger.com
    77. 77. Blogging getting started resources ‣ Liz Strauss - successful-blog.com ‣ ProBlogger - problogger.net ‣ Copyblogger - copyblogger.com ‣ Trust Agents - Chris Brogan & Julien Smith
    78. 78. Blogging for more information ‣ (847) 531-4075 ‣ eric@echelondesigninc.com ‣ www.echelondesigninc.com ‣ Blog: www.tradeshowinsight.com ‣ twitter: @ericlukazewski
    79. 79. LinkedIn
    80. 80. LinkedIn getting started ‣ LinkedIn is a contact management tool. ‣ It is a great networking TOOL. ‣ It is also your on-line resume. ‣ It is not a magic silver bullet.
    81. 81. LinkedIn getting started ‣ Populate the account completely. This is your on line resume! ‣ Provide Business and Personal info ‣ Education and positions held ‣ Include a photo ‣ Web address ‣ Twitter address ‣ Contact points ‣Summary (no time to be shy!) ‣ Be clear about what you do ‣ Be clear about what you are looking for ‣ Be personable
    82. 82. LinkedIn build your profile ‣ Organized areas of information can easily be accessed and edited/update. ‣ Updating keeps your info current ‣ Updating puts you in front of contacts ‣ Updating is stealth marketing ‣ List all jobs, schools and groups. ‣ Personalize your profile name. ‣ Display it in your email signature ‣ Click and Learn...
    83. 83. LinkedIn adding connections ‣ Top Right Navigation menu ‣ Add Connections ‣ Use your email application to invite a large number of contacts at one time ‣ Be careful with this method in that you want to make sure you are inviting the “right” people.
    84. 84. LinkedIn adding connections ‣ Under the Main Menu ‣Inbox ‣ Compose Messages ‣ Compose Messages (drop down menu on left) ‣ Send Invitation ‣ Add Connections ‣ Colleagues ‣Classmates ‣ Your work to complete your profile pays off! ‣ LinkedIn collects and provides lists. ‣ Categorizes your contacts
    85. 85. LinkedIn adding connections ‣ Add a contact from their profile page ‣Must have their email address.
    86. 86. LinkedIn adding connections ‣ Under the Main Menu ‣Inbox ‣ Send Messages ‣ Compose Messages (drop down menu on left) ‣ Send Invitation ‣ Add Connections ‣ Colleagues
    87. 87. LinkedIn adding connections ‣ Under the Main Menu ‣Inbox ‣ Compose Messages ‣ Compose Messages (drop down menu on left) ‣ Send Invitation ‣ Add Connections ‣ Colleagues ‣Classmates ‣ Your work to complete your profile pays off! ‣ LinkedIn collects and provides lists. ‣ Categorizes your contacts
    88. 88. LinkedIn recommendations ‣ Recommendations are credibility builders ‣ Testimonials/endorsements of your service ‣ Ask after completing a successful project ‣ Make it easy for writer. Provide direction. ‣ Give and you shall receive ‣ Recommendations should be earned. Don’t send 200 requests.
    89. 89. LinkedIn reference/research ‣ Search for specific... ‣ People ‣ Jobs ‣ Companies ‣ Answers ‣ Groups
    90. 90. LinkedIn reference/research ‣ Think like a detective ‣Combine LinkedIn and Google/Bing to connect the dots. ‣ Click and learn ‣ Work from big to small if you have little info to go on. ‣ Ask for an introduction through one of your contacts that already has a relationship with them.
    91. 91. LinkedIn introductions ‣ An introduction is like a referral or warm lead. Take advantage of your contacts contacts ‣ Look for opportunities to make these introductions for others.
    92. 92. LinkedIn introductions ‣Look through your connections contacts, and ask for introductions. Make it easy for them by providing a pre written email for them to send. Givers Gain!
    93. 93. LinkedIn answers With Answers you have thousands of people providing free information to you. Think of the time it would take to research and find the Answers on your own. 1. Ask a question ‣ You can determine the industry (See #5) that it will be directed to so that you receive information from those that know the topic best. ‣ Another way to gain new contacts or renew dormant relationships. See #3
    94. 94. LinkedIn answers 2. Answer questions ‣ Help others and they will help you. ‣ Establish yourself as an expert in your industry. ‣ Eventually, if you stay with it and answer questions well you will be recognized by LinkedIn and its users as the go-to source. See #4!
    95. 95. LinkedIn more... Groups ‣ Join groups... ‣ Common industries & Interests ‣ Industries you are trying to get into ‣ Start groups to facilitate network
    96. 96. LinkedIn more... Leaning Center
    97. 97. LinkedIn more... Slide Share
    98. 98. LinkedIn for more information ‣ (630) 717-7515 ‣ skolbe@sikich.com ‣ www.sikich.com ‣ www.icondigitaldesign.com ‣ twitter: @SikichMktDzn

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