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ROHIT GHORPADE 
ANUSREE NAIR 
KRITESH JANGIR
Let’s Get Your Hair Go 
Mad !!
PRODUCT 
Hair colouring shampoo 
Available in 4 variants (red, blue, orange, blonde and purple) 
Styling made easy 
Immediate result 
Price of the product- Rs. 250 For 100 ml bottle 
Ammonia free
WHY NOT A SALON OR A 
PARLOR?? 
• Hair coloring in parlor and salon is 
costly. 
• Time consuming process. 
• Chemicals damage hair. 
• Monotonous and boring hair colors.
PRODUCT IDEA 
• Hair coloring made easy with natural 
dyes which will nourish hair and make 
them trendy at the same time 
• Color hair whenever you want 
• Just 15 minutes to get stylish, funky or 
trendy look
PROCEDURE 
•Drench you hair. 
•Take a streak that you want to color. 
•Apply shampoo to the streak and rub properly for 10 minutes. 
•Keep it for another 2 minutes. 
•Wash it properly. 
•The color will last for 4-5 wash. that is your Maniac look
TARGET AUDIENCE: 
GEOGRAPHIC 
The plan is to capture cities like 
•Delhi, 
•Mumbai 
• Kolkata, 
•Chennai, 
•Bangalore, 
•Ahmedabad 
•Chandigarh 
•Lucknow.
TARGET AUDIENCE: 
DEMOGRAPHIC 
• Women belonging to the age group of 16 to 36 
(especially college goers) 
• Women from middle and upper middle class 
• To target the age group which enjoy experimenting 
different life style activities.(innovators) 
• To promote on the basis of “socioeconomic classification”
TARGET AUDIENCE: 
PSYCHOGRAPHIC 
•One who enjoy the western lifestyle 
•Women who look out for quality and reliability 
•To target to innovators- high self-esteem, always 
look for changes 
•To understand the psychographic segment for better 
market planning
BELOW THE LINE 
•Demonstration at malls(Inorbit , Raghuleela, 
Phoenix) 
•Sponsoring college events especially- Fashion Shows 
(Aashayein ) 
•Style your friend campaign 
•Flash mob
ONLINE CAMPAIGN 
• A page on facebook 
•Creating a buzz via twitter.( #Hcmaniac) 
•And presence on linkedIn.(in future ) 
•Website (www.maniachair.com)
ABOVE THE LINE 
Print Ads 
Newspaper 
The Times of India 
Hindustan Times 
Magazines 
Air line magazines 
Filmfare 
Femina 
Posters 
Standees at malls, college fests, workshops
THANK 
YOU

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fashion-Maniac hair colour

  • 1. ROHIT GHORPADE ANUSREE NAIR KRITESH JANGIR
  • 2. Let’s Get Your Hair Go Mad !!
  • 3.
  • 4. PRODUCT Hair colouring shampoo Available in 4 variants (red, blue, orange, blonde and purple) Styling made easy Immediate result Price of the product- Rs. 250 For 100 ml bottle Ammonia free
  • 5. WHY NOT A SALON OR A PARLOR?? • Hair coloring in parlor and salon is costly. • Time consuming process. • Chemicals damage hair. • Monotonous and boring hair colors.
  • 6. PRODUCT IDEA • Hair coloring made easy with natural dyes which will nourish hair and make them trendy at the same time • Color hair whenever you want • Just 15 minutes to get stylish, funky or trendy look
  • 7. PROCEDURE •Drench you hair. •Take a streak that you want to color. •Apply shampoo to the streak and rub properly for 10 minutes. •Keep it for another 2 minutes. •Wash it properly. •The color will last for 4-5 wash. that is your Maniac look
  • 8. TARGET AUDIENCE: GEOGRAPHIC The plan is to capture cities like •Delhi, •Mumbai • Kolkata, •Chennai, •Bangalore, •Ahmedabad •Chandigarh •Lucknow.
  • 9. TARGET AUDIENCE: DEMOGRAPHIC • Women belonging to the age group of 16 to 36 (especially college goers) • Women from middle and upper middle class • To target the age group which enjoy experimenting different life style activities.(innovators) • To promote on the basis of “socioeconomic classification”
  • 10. TARGET AUDIENCE: PSYCHOGRAPHIC •One who enjoy the western lifestyle •Women who look out for quality and reliability •To target to innovators- high self-esteem, always look for changes •To understand the psychographic segment for better market planning
  • 11. BELOW THE LINE •Demonstration at malls(Inorbit , Raghuleela, Phoenix) •Sponsoring college events especially- Fashion Shows (Aashayein ) •Style your friend campaign •Flash mob
  • 12. ONLINE CAMPAIGN • A page on facebook •Creating a buzz via twitter.( #Hcmaniac) •And presence on linkedIn.(in future ) •Website (www.maniachair.com)
  • 13.
  • 14. ABOVE THE LINE Print Ads Newspaper The Times of India Hindustan Times Magazines Air line magazines Filmfare Femina Posters Standees at malls, college fests, workshops
  • 15.