http://seNinja.com/blog Roger Bauer looks at the potential value of organic front page Google listings for Cincinnati plumbers.

1. The Value of Front Page Google Listings Cincinnati Plumber Cincinnati Plumbers Cincinnati Plumbing

2. Competition, Traffic & CPC

3. Cincinnati Plumber Top position = 202 visits CPC = $836.28 10th = 14 visits 57.96 Assumptions $250 in sales/client Convert 1/10 (10%) into paying customers #1 = 20 customers $5,000 revenue #10 = 1 customer $250 revenue

4. Cincinnati Plumbers Top position = 299 visits CPC = $965.77 10th = 21 visits $67.83 Assumptions $250 in sales/client Convert 1/10 (10%) into paying customers #1 = 30 customers $7,500 revenue #10 = 2 customer $500 revenue

5. Cincinnati Plumbing Top position = 1,010 visits CPC = $1,797.80 10th = 72 visits CPC= $128.16 Assumptions $250 in sales/client Convert 1/10 (10%) into paying customers #1 = 101 customers $25,250 revenue #10 = 7 customer $1,750 revenue