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  1. 1. A2 Media StudiesPlanning and Research Presentation By Rahwa Mahari
  2. 2. TASK ONE The research enabled me to look atOn our first lesson, we were given the task to pick a trailers, from a media students trailer which we most thought was effective. prospective- allowing me to Then we had to analyse it and say what we liked identify what made the trailer most about it: effective. This was important because it helped me notice the themes and conventions of a trailer which were used to capture the viewers attention e.g. Close ups, intertextual titles and themes /genres of romance and action. Which overall gave me a good understanding of how to outline the teaser trailer e.g. Speed- starting slow and the increasing speed to increase tension to a climax.
  3. 3. TASK TWOBrief synopsis of individual film: family move in to new house-daughter Arael is haunted by a dead girl who previously got murdered in the house; after being constantly attacked, Arael confronts dead girl- Arael, finding out her story, tries to find out Luefiea’s murderer. Extreme religious next door neighbour Iago- is the character portrayed in a positive way, but is cruel and is the one who killed Luefiea. Representation and symbolism is key in this movie: the name Iago is cross reference to Iago from Othello, Arael means lion of God, while Luefiea is associated with evil. The element of representing a character in a different light, adds the suspense theme to the movie. Overall the movie is a horror, haunted house, supernatural movie. However because my storyboard was picked randomly to be used for the trailer teaser, we as a group had to change the storyboard and storyline : were still using the part with the family moving in and were still sticking to the genres of horror and haunted house; but the house is haunted by an evil spirit- masked. the evil spirit makes girl paranoid and it keeps provoking her till she kills herself because no one believes her. The house is associated with the illuminate that’s why the evil spirit lives in the house.
  4. 4. TASK TWOThe three horror movies:Scream, Insidious and Carrie-were effective in projectingthe genre of the movie in theteaser trailers. All three teasertrailers influenced the groupsteaser trailer, through the useof the classic opening- longangle shot of the house orhall (illustrating that it isgoing to take place insetting). All three movies arehaunted house and horrorgenres too, so they were ourguidelines to making ourteaser trailer.
  5. 5. TASK THREEThrough the creation of suspense and mystery, I want the audience to question the character’s next move. Foraudience to get panicked, scared and to relate to the character’s. Moreover for the audience mind to beprovoked to new thoughts/beliefs; to invoke audiences fears. Moreover 15-28 are most likely to want toexpose their minds to horror/mystery genre movies.The target audience are teenagers and young adults from the age 15 to 28. As mostly couples go watch scarymovies on a date (guy expecting to comfort the girl when she’s scared 0.o). However more males areexpected to watch a haunted, horror genre movie because stereotypically are more willing to watch scarymovies to convey that they are brave and to compete with one another. Moreover from the groupQuestionnaire Research Results, most of the people said they would go to cinema more often when askedverbally to go by friends. And it is mostly young adults and teenagers who go in groups. Moreover Peopleaged 15-28 are more exposed to technology, so they are more likely to be familiar with the theme illuminati.
  6. 6. TASK FOUR TO SIX The classic codes and conventions of a horror movies containing the elements of haunted house and isolated setting, we are using it in our teaser trailers e.g. Through out the trailer there is only one victim character being violated and tortured by the villain. We did this to connote an isolated setting, we did this to create sympathy from the viewer with main character. In the shot we illustrate blood on the mirror to connote to the viewer that the victims life is under threat. The task helped me observe and understand the techniques used in many conventional -classic horror movies. And I highlighted these techniques (which were applied to our teaser trailer) on the right. This was one of the first tasks we were told to do in class, to understand our project much more.
  7. 7. TASK SIX TO EIGHT Long shot: this is where we see the victim in relation to herExtreme Close Up: surrounding, the setting dominates- with the villainThis is used to emphasise controlling it. This is illustrated through the use ofon the unknown, makes colour- villain wearing black, fitting in with theaudience curious- background while the little light is on the victim.wanting to see the rest ofthe face. Dutch Tilt was used in the beginning of the teaser trailer, to create Close Up: disorientation. This is where the Establishing shot. Opening subject fills the shot or sequence in the frame beginning of the haunted it shows emotion. house- which illustrates that it is all going to take place there. We used flash in a dark room, to create a contrasting image, which we hoped would portray or symbolise atmosphere being unbalanced. Moreover lighting was used heavily to create a disoriented Mise-en-scene and atmosphere. Furthermore lighting was used to portray isolation of the character e.g. Dark room, with the only light being on the victims face.
  8. 8. TASK SIX CUSTOME & MISE-TO EIGHT EN-SCENEThis is the bedroom clip, we tried to create arealistic Mise-en-scene for a teenager, so weused the magazine, phone and teddy bears asprops. Moreover we filmed in a groups sistersbedroom; so the representation of a teenagersroom was accurately portrayed.Another prop that we used is the mask and redcontact lenses; we used it as a prop, because itconnoted and fear of the unknown.We used lipstick to draw on the mirror, to makeit look like blood.We used knifes, since it was a conventional propused in horror movies, we wanted our trailer teaser tohave some of the classic elements that a horrormovie has.
  9. 9. Mise-en-scene: denotation if girl in the bathroom, denotedfrom an over shoulder shot. Conventional setting of horror movies; intertextuality from What lies beneath- bathroom scene. We filmed this shot from an over shoulder shot to buildsuspense and to create fear of something watching over the girl.We changed the clock to 3 am, as our movie is aboutilluminate and evil, and since 3am is believed to be in thebiblical terms in 3:00 to 4:00 is when jesus died in thecross, it turns out thats when the negativity of evil began togrow, moreover it is an intertextual from most horror moviese.g. Exorcism.
  10. 10. CHARACTERSTHE PROPS WE USED: GLOVES, MASKAND A BLACK HOOD FOR THE MALECHARACTER. FOR FEMALE CHARACTERWE USED KETCHUP- FOR BLOODEFFECT AND BLACK COAT. THELOCATION OF THE SHOTS IS OUTSIDETHE DRAMA ROOM, WERE THEY HAD ABLACK WALL- WHICH WE NEEDED TOMAKE THE PICTURES LOOKPROFESSIONAL AND CLEAR- SO WECOULD USE THE PICTURES FOR THEMAGAZINE, SO THAT THE AUDIENCECAN BE FAMILIAR WITH CHARACTERWHEN THEY SEE THE MAGAZINE. WEUSED A LOT OF HANDHELD CAMERASHOTS TO ILLUSTRATE CHARACTERSFEARS.
  11. 11. SOUNDWe as a group are going to emphasis on sound becausethe surveys we gave out illustrated to us that the mosteffective part of a trailer teaser and a horror film, issound. The target audience found sound, most effectivebecause of the dynamic of sound corresponding with thebuild up of the tension. So in our group were going toreally emphasis on sound to create a suspenseful, scarysound which will evoke emotion. Moreover the surveysconveyed to us more idea of structuring our trailer teaser:starting of with a slow speed in the beginning and then toincrease the speed of the teaser to a climax, which willleave the consumer curious and thrilled by the trailerteaser at the end. Which is why sound is crucial inmaking the trailer teaser flow with the context to create aclimax of anxiety. We’re using both diegetic (only when the victim isscreaming) and mostly non-diegetic sound through outthe teaser trailer. Going to use fast pace sounds tointensify moments for tense scenes and time to reflectvictims heart.
  12. 12. TASK 14 RESPONSIBILITY As a group everyone : Hevin, Azhar, Imaran and me Rahwa. We did everything from filming, making poster, taking pictures, making the magazine, editing, camera and sound. We never planned to divide the roles, but because we all had something to offer we all ended up contributing in the different tasks, forwarding ideas. However Imran, Azhar and Grace were casted in the film. Imran was the villain, Grace was the victim and Azhar was replacing Imran as the masked guy, because only he could wear the red contact lenses.
  13. 13. Responsibilities Name Mobile Number Address Azhar O7951638286 9 Feldman Close Camera man Patel Old hill street Editor N16 6QG DirectorHevin tasman 07919993520 Rowhillmanshion Music Producer Rowhil road E5 8ED Camera man DirectorImran Hussain 07536107310 26 RADLIX Camera Man LONDON Actor E10 7BD DirectorRahwa Mahari 07575364383 11 BRAMALL COURT, Camera Man GEORGES ROAD N7 8HW Director Publisher
  14. 14. TASK 15- production schedule
  15. 15. TASK 16 TO 17 Original story board
  16. 16. New story board

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