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Barriers To Not Walking: Behavior Design
1. BARRIERS TO NOT WALKING
Ways in which individuals impose barriers so as to
encourage themselves to walk for at least 30 minutes a day.
2. INTERVIEW QUESTIONS
What prompted you to consider walking more?
What barrier did you implement to encourage
yourself to walk?
What, in your opinion, has been the result of
implementing this barrier?
Have there been surprising side effects of doing so? Positive parts? Not so positive parts?
Have you tried previously any other attempts to walk
more?
3. NORA
26 year old female, US
“It's when I walk (sometimes listening to music
and sometimes not) that I can really hear myself
think.”
“I sometimes design commutes that are really
inefficient just because I get bored of taking the
same route every day.”
4. NORA
“The best inefficient
commute is, instead of taking
the train 5 minutes away
from my house for 20
minutes and then walking 5
minutes to get to work, taking
the bus into downtown
Brooklyn (probably 20 or 25
minutes) then walking
across the Brooklyn
Bridge.”
5. KIT
26 year old male, US
I began with a bus-pass here, through my student
status. That meant that I didn't need a car, and the fact
that Allie had one helped for when we did need one—to
get to Denver or whatever. At a certain point, though, I
decided that I could walk more than bus or bike. I
suppose I can best attribute that to getting a
pedometer, and thus having a number that I
wanted to make bigger. Then, I gradually widened
my realm of acceptable walking, and also stopped
having a bus pass. Now I'm used to walking 40
minutes downtown, 40 minutes back most
every day.
7. JOOST
23 year old male, NL
“ Getting a Fitbit got me back into moving
around a lot more as I completed a feedback
loop for me.”
“Another barrier that I (accidentally) created
was that my bicycle broke down, but it I'm partly
to lazy to repair it, as most of the distances can
be reached by foot. Having no bike also made
me plan ahead better as you need more time
for travelling.”
8. SILVIA
27 year old female, IT
“ I'm really good at walking. I can walk really
fast for many hours without feeling tired or
complaining (which many people can't), so
when I walk everyday for 1 or 2 hours it
makes me feel like I accomplished
something.”
“Walking to the train station make it also
easier to fit this activity inside a daily routine,
so I can't find excuses to skip it.”
9. INSIGHTS
The domino action can be unexpected (like a breakdown of
a bicycle) or intentional (purchasing FitBit)
The barrier can be psychological (designing inefficient
pathways) or physical (not buying a car).
Many of the individuals interviewed were good “future
planners” and as such benefited from planning before
walking.