Barriers To Not Walking: Behavior Design


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Barriers To Not Walking: Behavior Design

  1. 1. BARRIERS TO NOT WALKING Ways in which individuals impose barriers so as toencourage themselves to walk for at least 30 minutes a day.
  2. 2. INTERVIEW QUESTIONSWhat prompted you to consider walking more?What barrier did you implement to encourageyourself to walk?What, in your opinion, has been the result ofimplementing this barrier?Have there been surprising side effects of doing so? Positive parts? Not so positive parts?Have you tried previously any other attempts to walkmore?
  3. 3. NORA26 year old female, US“Its when I walk (sometimes listening to musicand sometimes not) that I can really hear myselfthink.”“I sometimes design commutes that are reallyinefficient just because I get bored of taking thesame route every day.”
  4. 4. NORA“The best inefficientcommute is, instead of takingthe train 5 minutes awayfrom my house for 20minutes and then walking 5minutes to get to work, takingthe bus into downtownBrooklyn (probably 20 or 25minutes) then walkingacross the BrooklynBridge.”
  5. 5. KIT26 year old male, USI began with a bus-pass here, through my studentstatus. That meant that I didnt need a car, and the factthat Allie had one helped for when we did need one—toget to Denver or whatever. At a certain point, though, Idecided that I could walk more than bus or bike. Isuppose I can best attribute that to getting apedometer, and thus having a number that Iwanted to make bigger. Then, I gradually widenedmy realm of acceptable walking, and also stoppedhaving a bus pass. Now Im used to walking 40minutes downtown, 40 minutes back mostevery day.
  6. 6. KIT Boulder, CO
  7. 7. JOOST23 year old male, NL“ Getting a Fitbit got me back into movingaround a lot more as I completed a feedbackloop for me.”“Another barrier that I (accidentally) createdwas that my bicycle broke down, but it Im partlyto lazy to repair it, as most of the distances canbe reached by foot. Having no bike also mademe plan ahead better as you need more timefor travelling.”
  8. 8. SILVIA27 year old female, IT“ Im really good at walking. I can walk reallyfast for many hours without feeling tired orcomplaining (which many people cant), sowhen I walk everyday for 1 or 2 hours itmakes me feel like I accomplishedsomething.”“Walking to the train station make it alsoeasier to fit this activity inside a daily routine,so I cant find excuses to skip it.”
  9. 9. INSIGHTSThe domino action can be unexpected (like a breakdown ofa bicycle) or intentional (purchasing FitBit)The barrier can be psychological (designing inefficientpathways) or physical (not buying a car).Many of the individuals interviewed were good “futureplanners” and as such benefited from planning beforewalking.