4 ps of marketing

1. The Marketing Mix
Marketing planning begins with market research to
determine PRODUCT (Solution), PROMOTION (Info
rmation), PRICE (Value)
and PLACE (Access). S.I.V.A.

2. • Coordinated marketing mix: Key marketing decisions
complement each other and work together to give
customers a consistent message about the product.
If just one part of the marketing is inconsistent or does
not integrate with the rest, it may lead to the failure of
even the best marketing plan. The most appropriate
marketing mix decisions will therefore be:
Based on marketing objectives that are affordable within
the marketing budget
• Coordinated and consistent with each other
• Targeted at the appropriate consumers.