2. Competition
• Tully’s Coffee, Gloria Jean’s, Caribou Coffee etc.
• Competition nowhere in terms of volume of operations
• Competitors selling similar products, incl. specialty coffees
& high quality food
Threat of new entrants
• Controlled access of distribution channels
• Innovation & product differentiation
3. Bargaining power of buyers
• More options due to no. of competitors
• Large variety of products
Bargaining power of suppliers
• Over crowding of market
• Rise in prices of coffee beans
•Choose suppliers based on quality, social, envir
onmental & economic issues