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Moorpark rotary presentation on social media


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This is a presentation given to a local Rotary club. I was asked to address the issue of members being reluctant to "Like" their fan page and the pages dedicated to their fundraising, charitable activities. The presentation lasted approximately 30 minutes, with about 10 minutes of Q&A afterward. As usual, a great deal of the content came out of my mouth. Fortunately, my brain was working pretty good today and I only had one, short senior moment when I couldn't retrieve the appropriate word I needed to get a point across. It worked out, however.

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Moorpark rotary presentation on social media

  1. 1. Social OrganizationsTaking Communication & Collaboration To New Levels
  2. 2. “Every time we develop a new engine we have to blow it up!”
  3. 3. You can’t manage this! Peter Drucker
  4. 4. But you can facilitate it! The Network Effect
  5. 5. Identical information evokes different meanings in each of us. It is not what the message does to the audience . . . but what the audience does with the message. . . that really matters. – Frank Miller I=0 (Information has no intrinsic meaning)
  6. 6. How Do We Frame The Issues?
  7. 7. Scotts Primer
  8. 8. Are Any of These Familiar?
  9. 9. So Why Is This So Difficult?
  10. 10. Clayton Christensen &Disruptive Innovation
  11. 11. Jobs-to-be-Done (Christensen)● What are the high-level jobs-to-be-done? ○ Civil War Re-enactment ○ Run So Others Can Walk
  12. 12. Jobs-to-be-Done (Christensen)● What are the current approaches and what pain points result?
  13. 13. Jobs-to-be-Done (Christensen)● What prevents new solutions from being adopted?
  14. 14. Jobs-to-be-Done (Christensen)● What value would success create for our organization and those we serve?
  15. 15. Thank You Rick Ladd