JUICED                        Squeeze or   Be Squeezed                                     Rick Julian, CEO               ...
You’ll learn:                        What juice is.                        How to get it.                        How to ke...
There’s no such thing as creating “new” business–      only taking market share from your competitors.Monday, June 13, 2011
Brands that have juice, take.                        Brands that don’t, have it taken.Monday, June 13, 2011
The Aim:                        More   Awareness                        More   Preference                        More   Re...
Brand to Win.Monday, June 13, 2011
Who’s got Juice?Monday, June 13, 2011
orMonday, June 13, 2011
Monday, June 13, 2011
orMonday, June 13, 2011
orMonday, June 13, 2011
orMonday, June 13, 2011
orMonday, June 13, 2011
orMonday, June 13, 2011
orMonday, June 13, 2011
Brand MechanicsMonday, June 13, 2011
Your brand is what people say about                you once you leave the room.Monday, June 13, 2011
Branding is an exercise in                memory cultivation and retention.Monday, June 13, 2011
Senses are the pathways to memory.Monday, June 13, 2011
80%                        of the information humans receiveMonday, June 13, 2011
Be visual.Monday, June 13, 2011
More senses = more memorabilty.Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Brands with Juice are:                        Activated Relevant                         Focused DistinctiveMonday, June 1...
RelevantMonday, June 13, 2011
Boiling the ocean?Monday, June 13, 2011
Cup of tea.Monday, June 13, 2011
?Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Apple logos, 1978-2011Monday, June 13, 2011
Q: Does Apple make the most      innovative consumer technology      products in the world?      A: (It’s not a word–it’s ...
Bejing National Stadium            ChinaMonday, June 13, 2011
Bejing Olympics         Opening CeremonyMonday, June 13, 2011
Q: Is China ready to compete in             the 21st century?          A: (It’s not a word–it’s a feeling)Monday, June 13,...
Know your customer.Monday, June 13, 2011
Be in the now.Monday, June 13, 2011
DistinctiveMonday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
www.quo-vadis.tv   QUO VADIS CAPABILITIES PRESENTATION   13Monday, June 13, 2011
Fashion comes in many forms,          which is why Hanson Brick          offers hundreds of colors and          textures t...
What the best-dressed                                                                                                     ...
What the best-dressed                                                                                                     ...
Monday, June 13, 2011
Be theMonday, June 13, 2011
FocusedMonday, June 13, 2011
Monday, June 13, 2011
ReliabilityMonday, June 13, 2011
Monday, June 13, 2011
MagicMonday, June 13, 2011
Monday, June 13, 2011
ToughMonday, June 13, 2011
Monday, June 13, 2011
IndividualityMonday, June 13, 2011
Monday, June 13, 2011
LuxuryMonday, June 13, 2011
Monday, June 13, 2011
PerformanceMonday, June 13, 2011
Monday, June 13, 2011
SpeedMonday, June 13, 2011
ActivatedMonday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
(M)                        MERCER HOTELMonday, June 13, 2011
(M)                        ExclusivityMonday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
(M)Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
My Money              123 Maple Street              Anywhere, USA 10001Monday, June 13, 2011
My Employer’s Money              123 Corporate Boulevard              Anywhere, USA 10001Monday, June 13, 2011
UMonday, June 13, 2011
J U ICEDMonday, June 13, 2011
Thank You                         Rick Julian                         QUO VADISMonday, June 13, 2011
To receive a free copy of Juiced:                            prosper@qvbrands.com                                 404.688....
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Juiced: Squeeze or Be Squeezed

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JUICED: Squeeze or be Squeezed

Thereʼs no such thing as creating “new” business--thereʼs only taking market share from your competitors.

Brands that have “juice”, take.
Brands that donʼt, have it taken.

In his 25 year career in branding, Rick Julian has sold over $1 billion in products and services by creating juice for some of the greatest brands in the world.

Want juice for your brand? Heʼll teach you what it is, how to get it, and how to keep it.


Rick Julian, CEO
QUO VADIS

www.qvbrands.com
prosper@qvbrands.com

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Juiced: Squeeze or Be Squeezed

  1. 1. JUICED Squeeze or Be Squeezed Rick Julian, CEO QUO VADISMonday, June 13, 2011
  2. 2. You’ll learn: What juice is. How to get it. How to keep it.Monday, June 13, 2011
  3. 3. There’s no such thing as creating “new” business– only taking market share from your competitors.Monday, June 13, 2011
  4. 4. Brands that have juice, take. Brands that don’t, have it taken.Monday, June 13, 2011
  5. 5. The Aim: More Awareness More Preference More Revenue More ProfitMonday, June 13, 2011
  6. 6. Brand to Win.Monday, June 13, 2011
  7. 7. Who’s got Juice?Monday, June 13, 2011
  8. 8. orMonday, June 13, 2011
  9. 9. Monday, June 13, 2011
  10. 10. orMonday, June 13, 2011
  11. 11. orMonday, June 13, 2011
  12. 12. orMonday, June 13, 2011
  13. 13. orMonday, June 13, 2011
  14. 14. orMonday, June 13, 2011
  15. 15. orMonday, June 13, 2011
  16. 16. Brand MechanicsMonday, June 13, 2011
  17. 17. Your brand is what people say about you once you leave the room.Monday, June 13, 2011
  18. 18. Branding is an exercise in memory cultivation and retention.Monday, June 13, 2011
  19. 19. Senses are the pathways to memory.Monday, June 13, 2011
  20. 20. 80% of the information humans receiveMonday, June 13, 2011
  21. 21. Be visual.Monday, June 13, 2011
  22. 22. More senses = more memorabilty.Monday, June 13, 2011
  23. 23. Monday, June 13, 2011
  24. 24. Monday, June 13, 2011
  25. 25. Monday, June 13, 2011
  26. 26. Monday, June 13, 2011
  27. 27. Brands with Juice are: Activated Relevant Focused DistinctiveMonday, June 13, 2011
  28. 28. RelevantMonday, June 13, 2011
  29. 29. Boiling the ocean?Monday, June 13, 2011
  30. 30. Cup of tea.Monday, June 13, 2011
  31. 31. ?Monday, June 13, 2011
  32. 32. Monday, June 13, 2011
  33. 33. Monday, June 13, 2011
  34. 34. Monday, June 13, 2011
  35. 35. Apple logos, 1978-2011Monday, June 13, 2011
  36. 36. Q: Does Apple make the most innovative consumer technology products in the world? A: (It’s not a word–it’s a feeling)Monday, June 13, 2011
  37. 37. Bejing National Stadium ChinaMonday, June 13, 2011
  38. 38. Bejing Olympics Opening CeremonyMonday, June 13, 2011
  39. 39. Q: Is China ready to compete in the 21st century? A: (It’s not a word–it’s a feeling)Monday, June 13, 2011
  40. 40. Know your customer.Monday, June 13, 2011
  41. 41. Be in the now.Monday, June 13, 2011
  42. 42. DistinctiveMonday, June 13, 2011
  43. 43. Monday, June 13, 2011
  44. 44. Monday, June 13, 2011
  45. 45. Monday, June 13, 2011
  46. 46. Monday, June 13, 2011
  47. 47. Monday, June 13, 2011
  48. 48. Monday, June 13, 2011
  49. 49. www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION 13Monday, June 13, 2011
  50. 50. Fashion comes in many forms, which is why Hanson Brick offers hundreds of colors and textures to turn the house you What the best-dressed design into a home. To learn more about our latest line, call homes wear. 877-HANSON8 or visit us at www.hansonbrick.com. What the best-dressed homes wear. Fashion comes in many forms, which is why Hanson Brick Fashion comes in many forms, offers hundreds of colors and which is why Hanson Brick textures to turn the house you offers hundreds of colors and design into a home. To learn textures to turn the house you more about our products, call design into a home. To learn 877-HANSON8 or visit us at more about our products, call www.hansonbrick.com. 877-HANSON8 or visit us at www.hansonbrick.com. What the best-dressed homes wear.dis.tv QUO VADIS CAPABILITIES PRESENTATION www.quo-vadis.tv Q U O V A D I S 14 A P A B I L I T I E S P R E S E N T A T I O N C 15 www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION Monday, June 13, 2011
  51. 51. What the best-dressed homes wear. Fashion comes in many forms, which is why Hanson Brick offers hundreds of colors and textures to turn the house you design into a home. To learn more about our products, call 877-HANSON8 or visit us at www.hansonbrick.com. www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION 13Monday, June 13, 2011
  52. 52. What the best-dressed homes wear. Fashion comes in many forms, which is why Hanson Brick offers hundreds of colors and textures to turn the house you design into a home. To learn more about our products, call 877-HANSON8 or visit us at www.hansonbrick.com. www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION www.quo-vadis.tv QUO VADIS CAPABILITIES PRESENTATION 13Monday, June 13, 2011
  53. 53. Monday, June 13, 2011
  54. 54. Be theMonday, June 13, 2011
  55. 55. FocusedMonday, June 13, 2011
  56. 56. Monday, June 13, 2011
  57. 57. ReliabilityMonday, June 13, 2011
  58. 58. Monday, June 13, 2011
  59. 59. MagicMonday, June 13, 2011
  60. 60. Monday, June 13, 2011
  61. 61. ToughMonday, June 13, 2011
  62. 62. Monday, June 13, 2011
  63. 63. IndividualityMonday, June 13, 2011
  64. 64. Monday, June 13, 2011
  65. 65. LuxuryMonday, June 13, 2011
  66. 66. Monday, June 13, 2011
  67. 67. PerformanceMonday, June 13, 2011
  68. 68. Monday, June 13, 2011
  69. 69. SpeedMonday, June 13, 2011
  70. 70. ActivatedMonday, June 13, 2011
  71. 71. Monday, June 13, 2011
  72. 72. Monday, June 13, 2011
  73. 73. Monday, June 13, 2011
  74. 74. (M) MERCER HOTELMonday, June 13, 2011
  75. 75. (M) ExclusivityMonday, June 13, 2011
  76. 76. Monday, June 13, 2011
  77. 77. Monday, June 13, 2011
  78. 78. Monday, June 13, 2011
  79. 79. Monday, June 13, 2011
  80. 80. Monday, June 13, 2011
  81. 81. (M)Monday, June 13, 2011
  82. 82. Monday, June 13, 2011
  83. 83. Monday, June 13, 2011
  84. 84. Monday, June 13, 2011
  85. 85. Monday, June 13, 2011
  86. 86. Monday, June 13, 2011
  87. 87. My Money 123 Maple Street Anywhere, USA 10001Monday, June 13, 2011
  88. 88. My Employer’s Money 123 Corporate Boulevard Anywhere, USA 10001Monday, June 13, 2011
  89. 89. UMonday, June 13, 2011
  90. 90. J U ICEDMonday, June 13, 2011
  91. 91. Thank You Rick Julian QUO VADISMonday, June 13, 2011
  92. 92. To receive a free copy of Juiced: prosper@qvbrands.com 404.688.0088Monday, June 13, 2011

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