Like writing a biography, creating an effective media plan involves devising a novel approach based on proven historical facts. It takes great imagination to conceive refreshing, innovative plans that are not limited to a textbook approach. Motivated by the belief that 90% of great ideas have just never been tried, our thinking is not restricted to devising typical media plans. Instead we anticipate needs, create new opportunities and recommend advertising vehicles and unique combinations that go beyond the predictable media procedures. We start the planning process with an open slate. Add target audience and media research, plus market/industry expertise to entrench ourselves into the lives of clients' target audiences. We set message delivery goals, evaluate seasonality, media environment in relation to messages delivered, the changing media landscape, cost efficiencies and budget allocations to develop inventive media planning strategies. Ultimately we deliver a plan that utilizes the most effective media, in the right mix, at the right time, within budget and with built in measurability whenever possible to evaluate our success. Successful implementation of media strategies is the core of successful media buying. We structure optimal buys in less time, negotiate hard for our clients, but play fair with our vendors. Plus, we negotiate value-enhancing opportunities and promotions that stretch media exposure for our clients.

1. Universal Solutions MMP
USMMP agency partner is one of the largest media buying agencies in the U.S.
with over 600 million in buying power in traditional, direct response + digital media

2. EFFECTIVE RADIO COMMERCIALS
From the creative process, of knowing your goals and how to get you there with
the right message, and putting you in front of the right audience. We can
produce memorable branding jingles to hard-hitting direct response copy.
From your local stations, to regional to national campaigns, let us put together a
plan for your success.

3. TV Ads
Our TV ad agency can place many different types of campaigns.
Branding and promotions is the typical types of ads that are placed, based on your
audience, we can place local, regional and national campaigns on Broadcast as
well as cable channels. From small niche outlets to broader audiences, our
targeting can deliver the right message to the right audience at the right time.

4. Direct Response - Radio + TV
Direct response advertising is getting a person to respond directly to your Ad by driving them to call or go to a specific website to order
or to get more info right then. Done right this can be the best way to advertise because you pay on a per-lead or per-sale basis and
share your success with the TV and Radio Stations that air your commercials. Tracking systems with checks and balances are put in
place so every sale or lead is accounted for.
Direct Response Advertising for radio and TV is for
short form commercials ( : 30, :60. and 120 Second Spots) or
long form commercial also known as an infomercial to fit into a 30 minute block of time,

5. Direct Response Print
National Print Advertising on a per-inquiry basis from newspapers to national magazines to specialty brochures.
We run a test to see which copy, and price points get your best response rate
then we establish the cost per lead or sale to make this a win win situation
Contact us with your product or service and we can discuss all your possibilities

6. Digital Media Planning:
At USMMP, we place your Digital Media and pan for yourr distribution and driving
traffic to your or landing page with your video or your infomercial or your webinar .

7. PROGRAMMATIC MEDIA BUYING: AUTOMATING THE DIGITAL MEDIA BUYING PROCESS

8. Thank You
www.usmmp.com
244 Suite B 254 Fifth Ave
N.Y N.Y 10001
888-545 4540
212-653-0070
info@usmmp.com