The Baby Boomer Market

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A "how-to" seminar on how to market to the Baby Boomer generation.

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The Baby Boomer Market

  1. 1. Are you missing one of the greatest markets for building your business?       <ul><li>If so, you are not alone. </li></ul><ul><li>The biggest demographic segment with the most money to spend is the most ignored consumer target . </li></ul>
  2. 2. Did you know? <ul><li>Baby Boomers make up the largest generation in U.S. history.  76 million babies were born between 1946 and 1964. </li></ul><ul><li>Boomers represent 38% of the U.S. population.....and by the year 2010.....47% of all Americans will be Boomers. </li></ul><ul><li>Boomers control 67% of American wealth. </li></ul>
  3. 3. Boomers are big spenders! <ul><li>Boomer women spend $21 billion annually on clothes. </li></ul><ul><li>Boomers purchase 43% of all new cars. </li></ul><ul><li>Account for 79% of all leisure time travel spending. </li></ul><ul><li>Boomers dine out 4 to 5 times per week. </li></ul>
  4. 4. No other group spends more money than Boomers! <ul><li>They outspend younger generations 2 to 1. </li></ul><ul><li>By 2010 Boomers will outspend younger adults by $1 trillion. </li></ul><ul><li>Boomers control 50% of all discretionary income. </li></ul>
  5. 5. Yet, just 10% of all ad dollars are aimed at this group. <ul><li>Why? </li></ul>
  6. 6. Boost your bottom line with BOOMERS. <ul><li>Learn the “myths” and “realities” of the Boomer Market </li></ul><ul><li>Learn who they are, where to find them, how to get their attention, and how to make them your customers </li></ul><ul><li>Learn how to avoid the common mistakes frequently made when attempting to sell to the Boomer consumer. </li></ul>
  7. 7. If you are an advertising, marketing, media, or business professional: <ul><li>You can gain the valuable insight and knowledge into the truth about Boomers. </li></ul><ul><li>You can develop a winning strategy to maximize your business potential with Baby Boomers. </li></ul>
  8. 8. Schedule your seminar today!

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