http://www.reviewinc.com | The purpose of this presentation is to quickly share some information that we’ve collected on the online reviewing habits of the general public and how they can affect businesses.

1. “FIRST REACTION”
SURVEY
June 2014
1.877.973.8439

2. INTRODUCTION
We have all purchased an item or paid for a service based on the recommendation of a friend,
review, or word-of-mouth. For businesses, reputation is a very integral element toward the
success of a product, service, or brand. Without a good reputation no one would purchase their
products or services, and slowly but surely that business will suffer to the point of failure.
In the internet age reputation has grown increasingly important. With sites like Yelp!, Facebook,
et cetera, reviews can be posted by anyone—for better or worse. Online reviews are now the
first place that the average consumer looks in order to decide on where they will spend their
hard earned cash. As ubiquitous as the internet is, it would be haphazard and neglectful for any
business to ignore their online reputation.
The purpose of this presentation is to quickly share some information that we’ve collected on
the online reviewing habits of the general public and how they can affect businesses.
Let’s see what we can learn from this…

3. GOOD EXPERIENCES WITH THE GENERAL
CUSTOMER
What is your FIRST choice, when you have a GOOD experience with a
business or service (such as a plumber, doctor, lawyer, etc.)

4. BAD EXPERIENCES WITH THE GENERAL
CUSTOMER
What is your FIRST choice, when you have a BAD experience with a business
or service (such as a plumber, doctor, lawyer, etc.)?

5. GOOD EXPERIENCES
WITH
SUBPOPULATIONS
What is your FIRST choice, when
you have a GOOD experience
with a business or service (such
as a plumber, doctor, lawyer, etc.)

6. What is your FIRST choice when
you have a bad experience with a
business or service (such as a
plumber, doctor, lawyer, etc.)?
BAD EXPERIENCES
WITH
SUBPOPULATIONS

7. OBSERVATIONS & CONCLUSIONS
The desire to give feedback for negative experiences is
17% higher than for positive experiences
Customers prefer to provide feedback privately by a
factor of 3 times more than writing a review on Yelp or
Google
18-34 year olds are twice as likely to write a review on
Yelp or Google than older generations

8. CONTACT US
ReviewInc is a leading provider of Reviews Management
Services. ReviewInc's growing customer list includes major
international chains, brand auto dealers, dental, medical, travel,
leisure, property management, retail stores, restaurants, legal
services, country clubs and more. ReviewInc is also committed
to educating business owners on the power and importance of
reviews.
Info@ReviewInc.com
Support@ReviewInc.com
USA: 877-9REVIEW / 877-973-8439
World: +1-818-660-1435

9. IMAGE ATTRIBUTION
All images derived from ReviewInc.