Operations network - consent under gdpr 24.01.2018
Siv Svanaes & Maria Thörn
1. The Play Report Revisited - Key Findings
MRS Kids and Youth Research
London, 29 January 2015
Maria Thörn, IKEA
Siv Svanaes, FK&Y
2. Play Report 2009 v 2014
2009
• 7,933 parents of 0-12’s
• 3,101 children 7-12
• 25 countries
2014
• 16,174 parents of 0-16’s
• 6,235 children 7-12
• 6,790 young people 13-18
• 12 countries
13. 53% of all
parents wish
they could find
their inner child26% of
parents
actually think
it is boring
to play
49% feel they
don’t have
enough time
to play with
their children89% of all
parents agree
that play
is important
for their
children
71% of all
parents think
that home
should be a
place for fun
and play
47% of all
children
don’t like
playing
inside their
house
15. 49% of all
parents feel
guilty about not
spending enough
time with their
children
80% of
all families
eat their main
meal
together
51% of all children
would like to
spend more time
with their
parents
51% of
all children
feel their
parents are
always in
a rush
73% of all
parents
would like to
spend
more time
with their
children
16. More children aged 7-12 would like
their parents to spend more time
playing with them, compared to 2009
‘When I was very young i always play with
dad. he played football with me in park when
i was after school, having a good laugh, but
now he is too busy for work, not much time
for me, but i do understand.’
Boy age 13, UK
‘[I wish my] mum was home
more from work with me and
could get away from all the
"musts"(…)’
Boy age 14, Sweden
18. 22% of 7-
12 year
olds are
not allowed
to play
outside on
their own.
40% of
parents
worry that
their
children
may be in
danger
from road
traffic
20% worry
that they
will hurt
themselves
when they
play
outside
51% of
parents
are too
worried
about safety
to let their
children
play outside
19. ‘[If I could wish for anything I
would wish for] more time
with my dad to play and for
my mum to let me go out to
play on my own.’
Girl age 7, UK
‘I hope my child can play
more outdoor games in
a safe environment.’
Mother of boy age 3,
India
‘[I hope we can] go back to a society
like when I was a kid where the streets
were safe and a simple, more relaxed
social life so [my child] can enjoy life
and enjoy youth.’
Father of girl age 6, France
20. Children become
immersed in play, and
it prevents them from
thinking about worries
and stops them from
becoming bored.
21. Very few
children
(6%) aged
7-12 feel
they are
too old for
play
45% like
to be
creative
with their
play and
make up
their own
activities
47%
recognise
that play
helps them
with
creativity
and
generating
ideas
22. Around half
(52%) of
parents agree
‘play can
include using
Tablets,
smartphones
or computers’
The place for
digital devices
in play is
recognised by
parents and
children.
23. ‘[If I could wish for anything
I would wish for] more time
with my dad to play and for
my mum to let me go out to
play on my own.’
Girl age 7, UK
‘I hope my child can play
more outdoor games in a
safe environment.’
Mother of boy age 3,
India
24. We are on a
mission to
inspire
children and
adults to play
more .
