1. Slogans
Identify the slogans
Prepared by J. Scott Armstrong (details on him at jscottarmstrong.com).
Please inform Scott about errors and also make suggestions (armstrong@wharton.upenn.edu)
Scott has taken these slides from adprin.com, a site that he founded. That site contains interactive versions of these
slides, along with linked references, videos, and webcasts, all in PPT and PPTX format that you can download.
2. Identify the companies for each tagline
A. We Do it All for You.
B. Have You Had Your Break Today?
C. We Love to See You Smile.
D. Smile.
E. I’m Loving It
Answer on the next slide.
Adapted from AdPrin.com 2
3. All of the preceding taglines were from
McDonald’s
Adapted from AdPrin.com 3
4. Identify the brand/company for each tagline
“If anyone can, Canon can.”
“You’re in good hands with Allstate.”
“I’d walk a mile for a Camel.”
“Guinness is good for you.”
“It’sthereal thing. Coke”
“With a name like Smuckers. It’s got to be good,”
“It’s Miller Time.”
“Gottahava Wawa.”
Moral: Identify the brand/company for each tagline
See Persuasive Advertising p 224
Go to AdPrin.com for more information
Adapted from AdPrin.com 4
5. Based on this exercise, write a small application step for yourself,
and set a deadline, preferably within one week. If you are
working with someone else, share your application plan and the
results of your application.
For example, consider the conditions for slogans and see
whether it might be useful to include the brand name.
Adapted from AdPrin.com
