Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
How to classify target markets
1. Target audience
Target market conditions
Prepared by J. Scott Armstrong (details on him at jscottarmstrong.com).
Please inform Scott about errors and also make suggestions (armstrong@wharton.upenn.edu)
Scott has taken these slides from adprin.com, a site that he founded. That site contains interactive versions of these
slides, along with linked references, videos, and webcasts, all in PPT and PPTX format that you can download.
2. What are some key ways by which
to classify target markets for a given product?
List two ways to classify so that it will guide your
advertising. Then go to the next slide for our
answers.
3. Interest groups: customers, local
community, employees, suppliers, investors, reta
ilers
Familiarity: What do they need to know?
Attitudes and beliefs consistent with the
product? (i.e., does the ad tell you how to do
what you want to do?)
4. Target markets for the same product often differ
Who should be targeted? For example, to reduce
smoking?
1) Smokers?
2) People who live with smokers?
3) People who do not like the smell of smoke and think
that it is dangerous for them, and who would like to
prohibit smoking?
You might want to target different campaigns for each
target market. To date, the most successful approach
seems to be in targeting the third group.
Adapted from AdPrin.com 4
5. Who is in the target market for Starbucks?
Write your answer, then go to the next slide for a
suggestion.
6. In the morning, people on their way to work
and school.
Later in the day, people who are looking for a
social space to work or meet with others, a
place for people with similar beliefs and
attitudes.
To learn more, go to AdPrin.com
7. Based on this exercise, write a small application step for
yourself, and set a deadline, preferably within one week. If you
are working with someone else, share your application plan and
the results of your application.
• For example, when writing emails, think about the target
audience and the background information they need to know
about content of the message.
Adapted from AdPrin.com
