Florian Resatsch - Interaktion in der Zukunft - RFID Anwendungen für den Konsumenten
Mar. 22, 2008•0 likes
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Slides are in German. Presented during the 8. Efficient Consumer Response day in Hamburg, Germany. The presentation presents challenges in retail and how to enable consumers to effectively use RFID and Near Field Communication.
Konsum? „ The only thing that remains is consumption of the thrill , the experience, the new.“ (Quelle: www.trendwatching.com, 2006)
Konsumentengruppe der „TRANSUMER“ … (Quelle: http://www.trendwatching.com/briefing/ 2006) Fuel for Travel erlaubt es den “TRANSUMERS” Reiseberichte, Musik, Audio Books und TV-Shows herunterzuladen.
Mehr Informationen durch Retailer (Quelle: http://www.trendwatching.com/trends/stillmadehere.htm2006)
Möglichkeit RFID im Handel – Shoppen 2.0? Szenarien für RFID Viele Vorteile für den Retailer Aber: wo ist der Kunde? (Bildquelle: www.rfid-loesungen.com -> Internet)
Google Trends – RFID und Konsument? rfid ipod myspace (Quelle: Google Trends, 2007)