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NFC in Berlin - Social Networking Live

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Presentation of the WIMA 2009 conference, which took place in Monaco from April 22nd to April 24th.

It shows first hand experiences on the social tool friendticker and our NFC stickers in Berlin.

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NFC in Berlin - Social Networking Live

  1. 1. NFC in Berlin: Social Networking Live Florian Resatsch, 23.04.2009 – WIMA 2009, Monaco
  2. 2. Agenda for the next 20 minutes ☺ 1. About NFC: just use it 2. NFC - You've Come a Long Way (or not?) 3. Introduction of friendticker.de http://friendticker.de 4. First hand experiences from Berlin 5. Where are we heading?
  3. 3. Agenda for the next 20 minutes ☺ 1. About NFC: just use it 2. NFC - You've Come a Long Way (or not?) 3. Introduction of friendticker.de http://friendticker.de 4. First hand experiences from Berlin 5. Where are we heading?
  4. 4. About NFC: just use it – Why?
  5. 5. About NFC: just use it – Why? If there is an easy technology, you just use it ☺
  6. 6. Agenda 1. About NFC: just use it 2. NFC - You've Come a Long Way (or not?) 3. Introduction of friendticker.de http://friendticker.de 4. First hand experiences from Berlin 5. Where are we heading?
  7. 7. NFC - You've Come a Long Way (or not?) • Why did we move towards social networks anyway? – High user numbers on consumer side – Good reputation among companies – But, where is the business case? – NFC came a long way in terms of assumed infrastructure, but not as a technology – The social networks link is rather new • A solution to the „Chicken and Egg“ thing? – High user numbers are possible – High adoption rate can be tough (tipping point) – But, where is the business case then?
  8. 8. Agenda 1. About NFC: just use it 2. NFC - You've Come a Long Way (or not?) 3. Introduction of friendticker.de http://friendticker.de 4. First hand experiences from Berlin 5. Where are we heading?
  9. 9. First location based social ticker on NFC-Tagging It is a mobile website. It answers the following questions: • WHERE ARE YOU RIGHT NOW? • WHAT ARE YOU DOING? • WHERE IS THE HOT SPOT?
  10. 10. How it works
  11. 11. We use NFC stickers in bars, restaurants & clubs Utility and Design Patent servtag™
  12. 12. …is a ticker about people and locations you like. Find popular places and new people there. place Home locations people Ticker
  13. 13. Communication without Friendticker Information quantity Where are you right now? What are you doing? Overload Communication Gap Day E-Mail SMS Call
  14. 14. The location based social ticker enables a radically simple new communication stream Information quantity Where are you right now? What are you doing? STREAM Day E-Mail SMS Call
  15. 15. Locations in every city in Germany in 8/2009 exclusive mockup preview Cooperation with offers hundreds of thousands locations in Germany and across Europe.
  16. 16. Agenda 1. About NFC: just use it 2. NFC - You've Come a Long Way (or not?) 3. Introduction of friendticker.de http://friendticker.de 4. First hand experiences from Berlin 5. Where are we heading?
  17. 17. 2008: Berlin: >200 locations tagged
  18. 18. Double side outdoor enabled NFC / QR / SMS Tags Utility Patent + Design Patent Every Sticker is unique. Unique printing development together with
  19. 19. Exemplary pictures of bars in Berlin with stickers
  20. 20. We tested three possible ways of LBS Tagging Utility Patent Sponsored by What‘s quick? Developed with What‘s usable at night? What can people remember? How to deal with location owner
  21. 21. USP: unique knowledge of LBS outdoor and indoor mobile tagging for whitelabel solutions Utility Patent
  22. 22. Agenda 1. About NFC: just use it 2. NFC - You've Come a Long Way (or not?) 3. Introduction of friendticker.de http://friendticker.de 4. First hand experiences from Berlin 5. Where are we heading?
  23. 23. NFC – next steps from our point of view 1. Friendticker.com 1. Marketwise: Join forces in social network activities 2. Use migration paths (iPhone App, Android, etc.) 3. Team up with mobile website players 4. Team up with handset manufacturers to distribute NFC functionality 2. To all corporate players 1. Support young and innovative companies to get things going! (It will pay off in a few years) 2. Build NFC in a top down approach! 3. Don‘t cut your staff in research
  24. 24. Register now on Friendticker.com ☺
  25. 25. Thank You Florian Resatsch Managing Partner servtag GmbH resatsch@servtag.com

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