Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Servtag Resatsch Mobile Monday Warsaw

1,563 views

Published on

This is the presentation I held at the inaugural event for the mobile monday in warsaw. Excellent location and excellent crowd.

Published in: Technology
  • Be the first to comment

Servtag Resatsch Mobile Monday Warsaw

  1. 1. Warsaw as NFC city! Potentials and Pitfalls Vision 2010 picture © istockphoto
  2. 2. picture © istockphoto
  3. 3. Vision 2010 Warsaw introduces an NFC-based multi function public service infrastructure! picture © istockphoto
  4. 4. picture © phototram
  5. 5. Questions… •Why NFC? •Why warsaw? •What‘s next? picture © phototram
  6. 6. picture © ChristOFF
  7. 7. Near Field Communication (NFC) • Short-range wireless connectivity technology • Chip (13.56 RFID), phone, mobile internet • Fast, reliable, easy to use • Current applications incl. Tests with: Payment, Ticketing, Parking, Smart Poster • Nokia 6212 NFC picture © ChristOFF
  8. 8. NFC has no actual age limit… picture © istockphoto
  9. 9. NFC makes technology easy for everyone picture © istockphoto
  10. 10. picture © Jarosław Pocztarski
  11. 11. Cities • Urban centers • Dense • Complex • Information need • Facilitation of daily life picture © Jarosław Pocztarski
  12. 12. Berlin (© 2008 Deutsche Bahn) Tokyo (© 2008 Felica) Frankfurt (© 2008 RMV) Theater, Parking, Info Tags NFC in Schools, Hybrid Food Market, Blood Glucose Meter, City of Oulu (© 2008 CoU) Elderly Meal Services
  13. 13. picture © Guru Guru
  14. 14. picture © david.crowley66
  15. 15. picture © ChristOff
  16. 16. picture © tiloe
  17. 17. Application examples for Warsaw picture © tiloe
  18. 18. picture © istockphoto
  19. 19. picture © istockphoto
  20. 20. picture © euroIL
  21. 21. Warsaw • Use learnings from other cities • Holistic approach • Quick and dirty applications • Let user make the decisions • Build the ecosystem picture © euroIL
  22. 22. picture © istockphoto
  23. 23. Pitfalls • The classic: no handsets (the solution: order!) • Wrong marketing communication (It‘s not NFC as technology, it‘s easier, faster, convenient) • Application choice (Payment & Transport need many partners and is super difficult) • Operators think in their old world (Closed Systems) picture © istockphoto
  24. 24. picture © f.resatsch
  25. 25. Potentials • EASY • FAST • FUN • CONVENIENT • CREATIVE • … picture © f.resatsch
  26. 26. picture © ctosee2sea
  27. 27. Recap •Why NFC? •Why warsaw? •What‘s next? picture © ctosee2sea
  28. 28. Recap • Why NFC? – NFC provides easy access to mobile internet and is fun to use – Many possible applications for everyone to gain revenue • Why warsaw? – Very innovative city– be first! – Lot of mobile phone afficionados • What‘s next? – Start small: Prototypes – User Tests picture © ctosee2sea
  29. 29. Motto for Vision • Just do it • Use universities! • Let people know about the options! • Have fun! picture © ctosee2sea
  30. 30. Contact Florian Resatsch (+49 179 200 6180)- Philipp Lehmkuhl (+49 171 545 0 455) resatsch@servtag.com servtag Gmbh Berlin Germany
  31. 31. Media Sources • Jarosław Pocztarski (Warsaw Financial District) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/j-pocztarski/2168940775/sizes/o/) • burge5000 (Warsaw Old Time) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/burge5000/172757271/sizes/l/) • Jarosław Pocztarski (Plac Zamkowy Pod Kolumna Zygmunta) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/j-pocztarski/2169268728/sizes/o/) • ChristOff (Warsaw Downtown) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2268803695/sizes/l/) • ChristOff (Warsaw Central Station) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2318489348/sizes/l/) • ChristOff (Warsaw Trade Tower) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2275774098/sizes/l/) • phototram (Not working in Warsaw) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/phototram/2384680953/sizes/l/) • euroIL (Warsaw Lights) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/euroil/45076195/sizes/o/) • tiloe (Warsaw Centralna) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/t-loe/94152787/sizes/o/) • Guru Guru (Berlin – Warszawa – Express) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/guruguru_hhh/259875595/sizes/o/) • david.crowley66 (Warsaw Centralna) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/22655165@N08/2177408943/sizes/l/) • ctosee2sea (Robotboy) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/esil/2472565035/) • Other pictures: f.resatsch / istockphoto.com

×