This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading food service industry companies. As the UK emerges from the effects of recession, this report provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2011–2012. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by sector and channels of operation.

1. UK Foodservice Operators’ Industry Outlook Survey 2011–2012: Business
Sentiments and Spending Priorities
Report Summary
Synopsis
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel
of leading food service industry companies. As the UK emerges from the effects of
recession, this report provides the reader with a definitive analysis of industry sentiments
and explores how opportunities and demand are set to change in 2011–2012. Furthermore,
this report not only grants access to the opinions and strategies of business decision makers
and competitors, but also examines their actions surrounding business priorities. The report
also provides access to information categorized by sector and channels of operation.
Buy Now: UK Foodservice Operators’ Industry
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Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel
of leading food service industry companies. As the UK emerges from the effects of
recession, this report provides the reader with a definitive analysis of industry sentiments
and explores how opportunities and demand are set to change in 2011–2012. Furthermore,
this report not only grants access to the opinions and strategies of business decision makers
and competitors, but also examines their actions surrounding business priorities. The report
also provides access to information categorized by sector and channels of operation.
Scope
The opinions and forward looking statements of 432 industry executives have been
captured in our in-depth survey, of which 39% represent Director and C-level
respondents
The research is based on primary survey research conducted by ICD Research
accessing its B2B panels comprised of decision makers and leading supplier
organizations
The geographical scope of the research is regional – drawing on the activity and
expectations of leading industry players across the UK
In the report buyers identify what suppliers need to do to maintain their business and
the key actions being taken by industry players to overcome the leading business
threats
Key topics covered include media spend activity, capital expenditure priorities, pricing
trends as well as threats and opportunities, revenue, profitability and footfall outlook
among food service operators.

2. The report examines current practices and provides future expectations over the next
12-24 months
This report covers data and analysis on key customer demand drivers and satisfaction
parameters, and identifies the major trends driving the foodservice industry
Reasons To Buy
Drive revenues by understanding future product investment areas and marketing
expenditure trends
Identify the specific marketing approaches and pricing patterns your competitors are
using to win business
Better promote your business by aligning your capabilities and business practices with
your customer’s changing needs
Secure stronger customer relationships by understanding the leading business
concerns and changing strategies of other food service operators
Understand customers’ changing needs and align business strategies accordingly
Uncover the business sentiment, key challenges and opportunities identified by food
service operators in the industry
Table Of Contents
1 INTRODUCTION
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
2 EXECUTIVE SUMMARY
3 FOODSERVICE CHANNEL DYNAMICS
3.1 Revenue growth expectations
3.1.1 Revenue growth expectations by profit sector channels
3.1.2 Revenue growth expectations by company turnover – profit sector
3.1.3 Revenue growth expectations by senior level respondents – profit sector
3.1.4 Budget growth expectations by cost sector channels
3.1.5 Budget growth expectations by company turnover
3.2 Profitability expectations
3.2.1 Profitability expectations by channel – profit sector
3.2.2 Profitability expectations by company turnover – profit sector
3.3 Customer footfall outlook by channel
3.3.1 Customer footfall outlook by profit sector channels
3.3.2 Customer footfall outlook by cost sector channels
3.4 Customer demand drivers

3. 3.4.1 Customer demand drivers by sector
3.4.2 Customer demand drivers by channel
4 FOODSERVICE OPERATORS’ CONCERNS AND TRENDS
4.1 Leading business concerns in 2011–2012
4.1.1 Leading business concerns by sector
4.1.2 Leading business concerns by channel
4.1.3 Leading business concerns by company turnover
4.2 Calorie labelling concerns
4.3 Customer satisfaction parameters
4.3.1 Customer satisfaction parameters by sector
4.3.2 Customer satisfaction parameters by channel
4.4 Trends in food and beverage items and services
4.4.1 Trends in food and beverage by profit sector channels
4.4.2 Trends in food and beverage by cost sector channels
5 PROMOTIONS AND PRICE TRENDS
5.1 Key price promotion activities
5.1.1 Key price promotion activities by sector
5.1.2 Key price promotion activities by channel
5.2 Expected change in food and beverage prices
5.2.1 Expected change in food and beverage prices by sector
5.2.2 Expected change in food and beverage prices by channel
5.2.3 Expected change in food and beverage prices by company turnover
5.3 Supplier selection criteria
5.3.1 Supplier selection criteria by channel
5.4 Supplier pricing trends
5.4.1 Supplier pricing trends – profit sector
5.4.2 Supplier pricing trends – cost sector
6 FOODSERVICE OPERATORS’ SPEND ACTIVITY
6.1 Expectations of capital expenditure
6.1.1 Expectations of capital expenditure by sector
6.1.2 Expectations of capital expenditure by channel
6.2 Change in expenditure on products and services
6.2.1 Change in expenditure on products and services by profit sector channels
6.2.2 Change in spending on products and services by cost sector channels
6.3 Recruitment activities in 2011
6.3.1 Recruitment activities by sector
6.3.2 Recruitment activities by company turnover

4. 7 MARKETING TRENDS AND STRATEGIES
7.1 Estimated change in marketing expenditure
7.2 Leading sources for new product ideas
7.2.1 Leading sources for new product ideas by sector
7.2.2 Leading sources for new product ideas by channel
7.3 Major marketing and promotional channels
7.3.1 Major marketing and promotional channels by profit sector
7.3.2 Major marketing and promotional channels by cost sector
8 APPENDIX
8.1 Survey results – closed questions
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer
LIST OF TABLES
Table 1: Total UK Foodservice Industry Survey Respondents by Channel, 2011
Table 2: Operator Respondents by Job Role (%), 2011
Table 3: Operator Respondents by Company Turnover (%), 2011
Table 4: Revenue Growth Optimism by Profit Sector Channels (%), 2011
Table 5: Revenue Growth Optimism by Company Turnover (%), 2011
Table 6: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Table 7: Budget Growth Expectations by Cost Sector Channels (%), 2011
Table 8: Budget Growth Expectations by Company Turnover (%), 2011
Table 9: Profitability Expectations by Channel (%), 2011
Table 10: Profitability Expectations by Company Turnover (%), 2011
Table 11: Change in Profitability Expectations by Customer Footfall (%), 2011
Table 12: Footfall Comparison, Previous Three months vs. Next Three Months,
Accommodation, 2011
Table 13: Footfall Comparison, Previous Three months vs. Next Three Months, Caterers,
2011
Table 14: Footfall Comparison, Previous 3 months vs. Next 3 Months, Pubs, Leisure and
Travel, 2011
Table 15: Footfall Comparison, Previous Three months vs. Next Three Months, Restaurants,
2011
Table 16: Footfall Comparison, Previous Three months vs. Next Three Months, Workplace,
2011
Table 17: Footfall Comparison, Previous Three months vs. Next Three Months, Education,

5. 2011
Table 18: Footfall Comparison, Previous 3 months vs. Next 3 Months, Other Cost Sector,
2011
Table 19: Customer Demand Drivers by Profit Sector (%), 2011
Table 20: Customer Demand Drivers by Cost Sector (%), 2011
Table 21: Customer Demand Drivers by Channel (%), 2011
Table 22: Leading Business Concerns by Sector (%), 2011
Table 23: Leading Business Concerns by Channel (%), 2011
Table 24: Leading Business Concerns by Company Turnover (%), 2011
Table 25: Calorie Labelling Concerns by Channel (%), 2011
Table 26: Customer Satisfaction Parameters by Profit Sector (%), 2011
Table 27: Customer Satisfaction Parameters by Cost Sector (%), 2011
Table 28: Customer Satisfaction Parameters by Channel (%), 2011
Table 29: Trends in Food and Beverage by Profit Sector Channels (%), 2011
Table 30: Trends in Food and Beverage by Cost Sector Channels (%), 2011
Table 31: Key Price Promotion Activities by Profit Sector (%), 2011
Table 32: Key Price Promotion Activities by Cost Sector (%), 2011
Table 33: Key Price Promotion Activities by Channel (%), 2011
Table 34: Change in Food and Beverage Prices by Sector (%), 2011
Table 35: Change in Food and Beverage Prices by Channel (%), 2011
Table 36: Change in Food and Beverage Prices by Company Turnover (%), 2011
Table 37: Comparison of Supplier Selection Criteria by Profit and Cost Sector (%), 2011
Table 38: Supplier Selection Criteria by Channel (%), 2011
Table 39: Supplier Pricing Trends by Profit Sector Channels (%), 2011
Table 40: Supplier Pricing Trends by Cost Sector Channels (%), 2011
Table 41: Expectations of Capital Expenditure by Profit Sector (%), 2011
Table 42: Expectations of Capital Expenditure by Cost Sector (%), 2011
Table 43: Expectations of Capital Expenditure by Channel (%), 2011
Table 44: Change in Expenditure on Products and Services, Accommodation (%), 2011
Table 45: Change in Expenditure on Products and Services, Caterers (%), 2011
Table 46: Change in Expenditure on Products and Services, Pubs, Leisure and Travel (%),
2011
Table 47: Change in Expenditure on Products and Services, Restaurants (%), 2011
Table 48: Change in Expenditure on Products and Services, Workplace (%), 2011
Table 49: Change in Expenditure on Products and Services, Education (%), 2011
Table 50: Change in Expenditure on Products and Services, Other Cost Sector (%), 2011
Table 51: Recruitment Activities by Profit and Cost Sector (%), 2011
Table 52: Recruitment Activities by Company Turnover (%), 2011
Table 53: Cumulative Change in Marketing Expenditure by Channel (%), 2011
Table 54: Change in Marketing Expenditure by Customer Footfall (%), 2011

6. Table 55: Leading Sources for New Product Ideas by Profit Sector (%), 2011
Table 56: Leading Sources for New Product Ideas by Cost Sector (%), 2011
Table 57: Leading Sources for New Product Ideas by Channel (% ), 2011
Table 58: Survey results – closed questions
LIST OF FIGURES
Figure 1: Revenue Growth Optimism by Profit Sector Channels (%), 2011
Figure 2: Revenue Growth Optimism by Company Turnover (%), 2011
Figure 3: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Figure 4: Budget Growth Expectations by Cost Sector Channels (%), 2011
Figure 5: Budget Growth Expectations by Company Turnover (%), 2011
Figure 6: Profitability Expectations by Channel (%), 2011
Figure 7: Profitability Expectations by Company Turnover (%), 2011
Figure 8: Footfall Comparison, Previous Three months vs. Next Three Months,
Accommodation, 2011
Figure 9: Footfall Comparison, Previous Three months vs. Next Three Months, Caterers,
2011
Figure 10: Footfall Comparison, Last 3 months vs. Next 3 Months, Pubs, Leisure and Travel,
2011
Figure 11: Footfall Comparison, Previous Three months vs. Next Three Months, Restaurants,
2011
Figure 12: Footfall Comparison, Previous Three months vs. Next Three Months, Workplace,
2011
Figure 13: Footfall Comparison, Previous Three months vs. Next Three Months, Education,
2011
Figure 14: Footfall Comparison, Previous 3 months vs. Next 3 Months, Other Cost Sector,
2011
Figure 15: Customer Demand Drivers by Profit Sector (%), 2011
Figure 16: Customer Demand Drivers by Cost Sector (%), 2011
Figure 17: Customer Demand Drivers by Channel (%), 2011
Figure 18: Leading Business Concerns by Sector(%), 2011
Figure 19: Calorie Labelling Concerns by Channel (%), 2011
Figure 20: Customer Satisfaction Parameters by Profit Sector (%), 2011
Figure 21: Customer Satisfaction Parameters by Cost Sector (%), 2011
Figure 22: Customer Satisfaction Parameters by Channel (%), 2011
Figure 23: Key Price Promotion Activities by Profit Sector (%), 2011
Figure 24: Key Price Promotion Activities by Cost Sector (%), 2011
Figure 25: Key Price Promotion Activities by Channel (%), 2011

7. Figure 26: Change in Food and Beverage Prices by Sector (%), 2011
Figure 27: Change in Food and Beverage Prices by Channel (%), 2011
Figure 28: Change in Food and Beverage Prices by Company Turnover (%), 2011
Figure 29: Comparison of Supplier Selection Criteria by Profit and Cost Sector (%), 2011
Figure 30: Supplier Selection Criteria by Channel (%), 2011
Figure 31: Supplier Pricing Trends by Profit Sector Channels (%), 2011
Figure 32: Supplier Pricing Trends by Cost Sector Channels (%), 2011
Figure 33: Expectations of Capital Expenditure by Profit Sector (%), 2011
Figure 34: Expectations of Capital Expenditure by Cost Sector (%), 2011
Figure 35: Expectations of Capital Expenditure by Channel (%), 2011
Figure 36: Change in Expenditure on Products and Services, Accommodation (%), 2011
Figure 37: Change in Expenditure on Products and Services, Caterers (%), 2011
Figure 38: Change in Expenditure on Products and Services, Pubs, Leisure and Travel (%),
2011
Figure 39: Change in Expenditure on Products and Services, Restaurants (%), 2011
Figure 40: Change in Expenditure on Products and Services, Workplace (%), 2011
Figure 41: Change in Expenditure on Products and Services, Education (%), 2011
Figure 42: Change in Expenditure on Products and Services, Other Cost Sector (%), 2011
Figure 43: Recruitment Activities by Profit and Cost Sector (%), 2011
Figure 44: Recruitment Activities by Company Turnover (%), 2011
Figure 45: Cumulative Change in Marketing Expenditure by Channel (%), 2011
Figure 46: Leading Sources for New Product Ideas by Profit Sector (%), 2011
Figure 47: Leading Sources for New Product Ideas by Cost Sector (%), 2011
Figure 48: Leading Sources for New Product Ideas by Channel (% ), 2011
Figure 49: Major Promotional Channels by Profit Sector (%), 2011
Figure 50: Major Promotional Channels by Cost Sector (%), 2011
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