12. • “Over
the
last
several
months,
King
and
Supercell
have
crossed
the
$1
billion
revenue
mark.
Both
companies
are
also
close
to
achieving
another
milestone,
which
Nicholas
Lovell
at
Games
brief
spoCed:
the
half-‐billion
dollar
markeFng
spend.
With
King
spending
more
than
$455
million
on
marke6ng
its
6tles,
and
Supercell
passing
the
$400
million
mark
last
year,
the
huge
outlays
of
these
businesses
in
comparison
to
the
rest
of
the
market
is
notable.”
• www.venturebeat.com
• 27th
April
2015
開發商推廣遊戲的費⽤用
在2014年,遊戲商 King 在推廣上⽤用了4.45億美元,
Supercell 則⽤用了4億美元!