12. • “Over the last several months, King and Supercell have crossed the $1 billion revenue mark.
Both companies are also close to achieving another milestone, which Nicholas Lovell at Games
brief spotted: the half-‐billion dollar marketing spend. With King spending more than
$455 million on marke6ng its 6tles, and Supercell passing the $400 million mark last year,
the huge outlays of these businesses in comparison to the rest of the market is notable.”
• www.venturebeat.com
• 27th April 2015
在2014年,遊戲商 King 在推廣上用了4.45億美元,
Supercell 則用了4億美元!
開發商推廣遊戲的費用