In 2015, social media is going to continue being as big a force in marketing as it ever has been. That being said, enough has changed since social media debuted that you’ll want to be smart about how you deploy it for the sake of marketing. By looking at this slide, it should be clear that while some of the rules have changed, the importance of social media hasn’t.

1. Social Media Facts and Statistics You
Should Know In 2015

2. There is phenomenal
growth for the use and
deployment of Social
Media tools, consider
these figures:
The world’s population
is at almost 7.3 Billion
people;

3. There are over 3 Billion Internet users
throughout the world;

4. There are almost 2.1 Billion active
Social Media accounts worldwide;

5. There are over 1.4 Billion Facebook
users;

6. The average account holder has just
about 200 friends;

7. One quarter of the total number of
Facebook friend are actual, real life
friends.

8. Almost 50% of Facebook users are
friends with their own parents;

9. 23% of all adult Internet users are on
Twitter;

10. There are 288 million active users on
a monthly basis;

11. 88% of active users access their
Twitter account on their wireless
device;

12. 77% of the total number of Twitter
users reside outside of the United
States.

13. The rate of account creation is two
per minute;

14. The 30-64 age group utilizes this
Social Media platform the most;

15. The fastest growing demographic on
LinkedIn is the college crowd at
39,000,000.

16. Instagram and Pinterest are also very
popular in the Social Media world,
when you also consider these statistics
and trends:

17. There are over 300+ million
Instagrammers worldwide;
70+ million photos and videos are
added to Instagram on a daily basis;

18. 49% of all Social Media users (this includes also Facebook, Twitter, and LinkedIn users) visit Instagram every day of the week;

19. The main demographic users of
Instagram are between the ages of 18
and 29, as this group makes up 53% of
the total users of this Social Media
tool.

20. There has been a 5% increase YOY increase in the number of male users whom have accounts on Pinterest (this obviously represents a
unique growth opportunity);

21. The main age bracket of users on Pinterest are between the age of 50-64 years old, representing 27% of all account holders;

22. There are over 470,000 Pinterest followers.

23. Other interesting facts for 2015:
*The majority of Social Media users are women at 71% versus men at 62%;

24. *51% of all Social Media users experienced some sort of ‘negative’ feeling when they accessed their accounts on a particular day;

25. *45% of account holders become very paranoid if they cannot access Facebook;

26. *73% of users would face a huge panic attack if they lost their wireless device (such as an iPhone, Blackberry, Android, Samsung, etc.);

27. *The biggest age demographics for
Google+ is between 45 and 54 years of
age;

28. *The main point of interest on
Pinterest is food, which accounts for
57% of all discussions;

29. *23% of Facebook users check their accounts at least 5 times a day;

30. *189 million Facebook users are ‘mobile only’;

31. *46% of all users will use their Social Media tool of choice to make an online purchase.