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Social media facts and statistics 2015 you should know


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In 2015, social media is going to continue being as big a force in marketing as it ever has been. That being said, enough has changed since social media debuted that you’ll want to be smart about how you deploy it for the sake of marketing.

By looking at this slide, it should be clear that while some of the rules have changed, the importance of social media hasn’t.

Published in: Social Media

Social media facts and statistics 2015 you should know

  1. 1. Social Media Facts and Statistics You Should Know In 2015
  2. 2. There is phenomenal growth for the use and deployment of Social Media tools, consider these figures: The world’s population is at almost 7.3 Billion people;
  3. 3. There are over 3 Billion Internet users throughout the world;
  4. 4. There are almost 2.1 Billion active Social Media accounts worldwide;
  5. 5. There are over 1.4 Billion Facebook users;
  6. 6. The average account holder has just about 200 friends;
  7. 7. One quarter of the total number of Facebook friend are actual, real life friends.
  8. 8. Almost 50% of Facebook users are friends with their own parents;
  9. 9. 23% of all adult Internet users are on Twitter;
  10. 10. There are 288 million active users on a monthly basis;
  11. 11. 88% of active users access their Twitter account on their wireless device;
  12. 12. 77% of the total number of Twitter users reside outside of the United States.
  13. 13. The rate of account creation is two per minute;
  14. 14. The 30-64 age group utilizes this Social Media platform the most;
  15. 15. The fastest growing demographic on LinkedIn is the college crowd at 39,000,000.
  16. 16. Instagram and Pinterest are also very popular in the Social Media world, when you also consider these statistics and trends:
  17. 17. There are over 300+ million Instagrammers worldwide; 70+ million photos and videos are added to Instagram on a daily basis;
  18. 18. 49% of all Social Media users (this includes also Facebook, Twitter, and LinkedIn users) visit Instagram every day of the week;
  19. 19. The main demographic users of Instagram are between the ages of 18 and 29, as this group makes up 53% of the total users of this Social Media tool.
  20. 20. There has been a 5% increase YOY increase in the number of male users whom have accounts on Pinterest (this obviously represents a unique growth opportunity);
  21. 21. The main age bracket of users on Pinterest are between the age of 50-64 years old, representing 27% of all account holders;
  22. 22. There are over 470,000 Pinterest followers.
  23. 23. Other interesting facts for 2015: *The majority of Social Media users are women at 71% versus men at 62%;
  24. 24. *51% of all Social Media users experienced some sort of ‘negative’ feeling when they accessed their accounts on a particular day;
  25. 25. *45% of account holders become very paranoid if they cannot access Facebook;
  26. 26. *73% of users would face a huge panic attack if they lost their wireless device (such as an iPhone, Blackberry, Android, Samsung, etc.);
  27. 27. *The biggest age demographics for Google+ is between 45 and 54 years of age;
  28. 28. *The main point of interest on Pinterest is food, which accounts for 57% of all discussions;
  29. 29. *23% of Facebook users check their accounts at least 5 times a day;
  30. 30. *189 million Facebook users are ‘mobile only’;
  31. 31. *46% of all users will use their Social Media tool of choice to make an online purchase.