RealClearAdviisors is a full-service social media marketing agency that is reshaping how community-based start-ups, small businesses and nonprofits use online and offline media to raise brand awareness.

1. RealClearAdviisors LLC Nashville, TN| www.realclearii.com | hello@realclearii.com | (516) 900-REAL (7325)
CASE STUDIES
Prepared by RealClearAdviisors LLC
ABSTRACT
RealClearAdviisors is a full-service social media marketing
agency that is reshaping how community-based small
businesses and nonprofits use online media to raise brand
awareness.

2. RealClearAdviisors LLC Nashville, TN| www.realclearii.com | hello@realclearii.com | (516) 900-REAL (7325)
FOR-PROFIT
Natural Pest Control Company
Goals: Brand Positioning, Facebook Likes, Web Analytics, Content Creation, Increase Sales
”Do It Natural”
Problem & Challenges: Natural Pest Control Company has been poppin’ pest for over 35 years. Although the
President and CEO, Michael Sands, led the movement toward natural pest remediation decades ago, things can lose
their “spice,” after a time. What we mean is that Mike’s first-mover advantage has been eroded by competitors,
who have embraced eco-friendly extermination and started to “do it” just like Mike. While Mike continued to stay
focused on quality service and innovation in new areas such as bed bug eradication – using print ads and radio spots
to successfully get his message out – he realized from trade publications, conventions, the internet and word of
mouth that his competition was increasingly using social media. Mike wanted to become more social, but without
knowledge of how to track his success or calculate a return on his investment, he was reluctant to allocate sustained
advertising dollars away from traditional outlets and toward social media.
Solution: RealClearAdviisors showed Mike how Natural Pest Control could engage audiences on four social media
channels, sustain his effort (consistency in messaging is key) and track campaign success more easily than he
thought. First, the concept of ‘natural’ had to be in all of Natural Pest Control’s branding. A revitalized Natural Pest
Control logo, brought a contemporary feel to his enterprise. Next, Mike had to regain a position as a recognized
thought leader on the subject of natural pest control. Mike was already spending a lot of time researching the
rapidly expanding problem of bed bug control, so he felt comfortable being more out front on this issue. We used
the Company's LinkedIn account to post presentations and research that would be archived on the website. We
simplified their website and connected them to the Tumblr community, where the focus is on creating content that
tells the story of Natural Pest Control, yet can be repurposed by a wider audience that may have other interests.
We suggested the launch of a “Do It Natural” campaign on Facebook. The aim is to grow reach and engagement
with other proprietors and fans. Concurrent with the Facebook campaign, a local radio spot will run and we will
compare its cost-effectiveness to: 1) audio ads (website and mobile) that can be targeted to specific zip codes and 2)
the Facebook campaign. This comparison will allow Mike to know how traditional marketing channels and social
advertising work together. (Camden, NJ)
Project elements: Design - Logo, Website (Tumblr); Social Media - LinkedIn, Twitter, Facebook; Lead Generation -
Radio advertising, Audio ads
“I knew social media was important, I just didn’t know how important, or how to use it to get where I
needed to be. RCA delivered value. Their solutions are really well thought out and they act with urgency.
Their public relations is top-notch.”
-Michael Sands, President & CEO, Natural Pest Control Company

3. RealClearAdviisors LLC Nashville, TN| www.realclearii.com | hello@realclearii.com | (516) 900-REAL (7325)
NONPROFIT
CANCER101 Inc.
Goals: Community Management, Content Distribution, Establish Brand Voice
“If only we could love a tweet”
Problem & Challenges: Raising money for cancer awareness, education and advocacy is a crowded and competitive
field. In our opinion, perhaps some of the best designed websites on the internet show up here. Looking good and
having a strong message has never been more important to sustain an audience. CANCER101 Inc. is a leading
national nonprofit with a twelve year tradition of excellence in designing their patient tools and promoting them. It
was a lofty bar, to be sure, when we were called to determine how to:
 Inject their Twitter, Facebook and LinkedIn with more relevant content,
 Update the design appeal of their existing social media outlets, and
 Where possible, introduce other useful social resources into the mix.
Solution: For staying out front on thought leadership on a topic, Twitter is the unquestioned champ. In fact, today
many internet searches start on Twitter and not on Google. You have to look good there, so that is where we
started. Over a one year period, we used a targeted content marketing strategy that included a bold, redesigned
Twitter page. It reconstituted CANCER101's Twitter following organically. No paid advertising, and no "following
back" strategies were employed. The organization gained over 1,500 new followers, but more importantly, about
90% of the new followers had a stated interest in topics on cancer treatment, prevention and advocacy. CANCER101
was able to achieve this outcome despite unfollowing 80% of their then current followers who were just "following
back" and had no stated interest in these cancer topics. The campaign included extensive participation in discussion
forums where information could be exchanged and influence tracked. Furthermore, "storifying" these events
provides a potential valuable resource library for developing new projects or onboarding new hires or volunteers.
After "social buzz" had been created on their revamped Twitter account, the LinkedIn and Facebook were each
given a major facelift and Twitter content repurposed through each. (New York, NY)
Project elements: Social Media - LinkedIn, Twitter, Pinterest; Advanced Strategies – Content Distribution (Discussion
Forums, Storify, Tumblr); Lead Nurturing (Paperli: “C-TWEET”)
“Proactive …creative…good work.”
-Sarah Krüg, Executive Director, CANCER101 Inc.

4. RealClearAdviisors LLC Nashville, TN| www.realclearii.com | hello@realclearii.com | (516) 900-REAL (7325)
STARTUP
Wedding Kids
Goals: Identity, Community Management, Content Creation, Increase Awareness
”Say I do, to more page views”
Problem & Challenges: After 10 years working in catering and sales with the Marriott and Ritz-Carlton hotels,
Stephanie Turner, Founder and CEO of Wedding Kids, had attended hundreds of weddings and taken thousands of
notes. She often had a bird’s eye view of the joy and worry children can bring to a wedding reception. Many couples
want children to attend their wedding, but lack the confidence that they can keep their fan section "cheering"
through a long day. Of course, the reception can be especially difficult. Stephanie founded Wedding Kids as a service
to provide children at a wedding reception their own special day, so the bride can enjoy hers. Stephanie invested a
lot in her education before starting her new venture. By taking an entrepreneurship course at Temple's Fox Business
School and reading everything she could get her hands on, she had the confidence to make a big investment in
WeddingWire, the leading internet site for bringing event planners (engaged couples) and event merchants
together. But WeddingWire has a selection process for its vendors and Stephanie wanted a great looking landing
page and social media to showcase her talent before approaching WeddingWire. She only had a two month
window.
Solution: RealClearAdviisors worked with Stephanie to put the best face on her brand before presenting to
WeddingWire. We designed what was essentially a word of mouth marketing campaign to get Wedding Kid’s story
and message more traction in the local area. By creating an About.me page we were able to reach over 1000 unique
visitors in two months. The majority of visitors where based in Philadelphia where she operates. With a 99% click-
through rate to the Twitter, Pinterest and Tumblr we set up, Stephanie was able to quickly share her work, and her
engaging personality online. Wedding Kid's landing page received many compliments and the 'additions to viewer’s
collections' served as testimonials that made the case for Wedding Kids to WeddingWire. (Philadelphia, PA)
Project elements: Design - Logo, Website (About.me); Social Media - Pinterest, Tumblr, Twitter
“Being a start-up, I was just overwhelmed with everything I needed to do to run my business. RCA
offered me a comprehensive social media solution that made me look great in a hurry. -Stephanie
Turner, Founder, Wedding Kids