Sophisticated investors are always thinking ahead. One of the most important aspects of ensuring a successful business continues is Legacy Planning. To provide valuable tips and information on how to do just that, we reached out to Gene Guarino, founder of RAL Academy (Residential Assisted Living Academy), one of the most influential family-owned businesses in the REI industry. Be sure to read Gene's suggestions to ensure that the company you've worked hard to build continues for generations.
16. 16
41
An Investor's Guide to
Investing Retirement Funds
in Real Estate
Mark Robbins
48
The Benefits of Buying
Brand New Homes
Adiel Gorel
56
Why the Most Important
Partner in Your Real Estate
Career Should Be Your Lender
Victoria Kennedy
63
Kathy Kennebrook Discusses
Using Owner Financing
to Sell Properties Quickly
Kathy Kennebrook
TABLE OF CONTENTS
Real Estate Investing Tips
Realty411
Photo by Mike from Pexels
25
Realtors: Get Your Marketing
System Together with
These 4 Online Courses
Victoria Kennedy
32
Building a Family Legacy
How Gene Guarino Built a
Generational REI Business
Featuring Gene Guarino
20
Creating a Lasting Legacy
Plan for Your Loved Ones
Linda Pliagas
17. 17
70
Why Should You Invest
in Senior Living?
Vinney Chopra and Jon Roosen
80
Moving Forward
with Reverse Mortgages
Rick Tobin
89
U.S. Department of Justice
Files Sexual Harassment Lawsuit
Against Landlord
Stephanie Mojica
97
Behind the Scenes:
What It Means to Service a Loan
Special Feature for Realty411 Readers
102
Hard Money Loans & Why You Should
Work with a Hard Money Lender
Michael Mikhail
105
Sponsored Section
Realty411's REI Resources
FEATURED
26. 26
Best for Social Media
Training: Get Social
Smart Academy
Long time contributor to Inman
News, Katie Lance, has a popular,
comprehensive academy for teaching
the ins and outs of social media.
#GetSocialSmart Academy offers a
library of over 40 videos,
downloadable materials, access to an
exclusive Facebook group, and
Lance’s signature sixweek coaching
program.
Key takeaways:
● How to create a smart social
media strategy
● How to make the most of your
time on social media
● How to attract the clients YOU
want to work with versus
chasing leads
● How to leverage an amazing
community of topnotch real
estate pros
Best for Latest Tactics
and Strategic Social
Media Marketing:
The Real Estate
Marketing Masters
Being an agent is not easy
especially in the first year. The goal of
this course is to minimize the number
of agents that fail and increase the
amount of successful agents. As a part
of this course you will get access to
social media marketing and digital
marketing lessons that are proven to
give results.
Key takeaways:
● Oneonone strategic call to tailor
this program to your business
● Over 20+ hours of video content
● Tools to use to scale your
business on Facebook, Instagram
and Twitter
● Marketing Videos, PDFs and
Quizzes
● Lifetime Member Service
Support
Best for Operating a
Remote Business: Pivot
with Tom Ferry
Tom Ferry has launched a new
training program for real estate
professionals who are looking to pivot
in response to the coronavirus pandemic.
Pivot with Tom Ferry includes weekly
webinars, marketing and business
plans, tips for negotiating, and strategies
for operating a business remotely.
If you’re finding yourself struggling
to wrap your mind around the new
normal in your real estate business, this
course could be your lifeline. There is a
low monthly cost for the program and
participants have no obligation to
subscribe beyond the first month.
Key takeaways:
● How to build an adaptable
business
● How to get your core message out
to a wider audience
● How to build a following for
virtual events
● How to fix any gaps the
pandemic might have exposed in
your business
With these three courses available
online and on demand, you can take
your digital marketing game to the next
level without giving up valuable time
and resources. Which one will you
invest in today?
VICTORIA KENNEDY
Nominated as a 2020 Brand
Ambassador for Inman, Victoria
Kennedy is a wellrespected authority
in Real Estate marketing. She is the
CEO of Atman Real Estate, a lead
generation agency that is committed to
providing more leads and closings for
Real Estate professionals.
She is a highly in demand speaker
on all things digital marketing, and has
helped many clients boost their
visibility and revenue. Because of her
expertise in real estate, she has been a
trusted speaker and contributor to such
organizations as the National
Association of Real Estate Brokers,
Inman News, and Yahoo Finance.
In addition to running a successful
marketing agency, she also has given
talks, workshops, and has worked as a
trusted consultant for Realties®, Title
Companies, Investors, and top
producing agents. She has been
featured in over 175 publications and
podcasts both nationally and
internationally.
In addition to her marketing expertise,
Victoria is a #1 selling classical
crossover singer and has sung with the
likes of Andrea Bocelli, as well as
toured all over Europe with her music.
She is excited to share with you the
power of her Closing Maximization
Method and how it can exponentially
grow your business.
Find out more here:
atmanrealestate.com
"With these three courses available online and on demand, you
can take your digital marketing game to the next level, without
giving up valuable time and resources."