The document discusses the implications of piracy in apps, emphasizing that the platform's approach matters. It highlights the various opportunity costs associated with piracy, including ethics, safety, and perceived value, while suggesting strategies such as freemium models and improved accessibility. The author encourages a positive outlook and engagement with the challenges of piracy rather than purely focusing on losses.

1. Piracy on Apps
Raul Portales
@sla_shalafi
Platty Soft
@plattysoft

2. Is it real?

3. The platform matters

4. Some recent reactions

5. It can happen to you

6. Look at other media
Music and Movies

7. What you can NOT do
Beat them

8. Opportunity Cost
There is more to piracy than just money

9. Opportunity Cost
Easy to obtain

10. Opportunity Cost
Ethics / Moral

11. Opportunity Cost
Safety

12. Opportunity Cost
Price / Value

13. What you CAN do
Work out the opportunity cost

14. What you CAN do
Offer free options (Freemium)

15. What you CAN do
Price according to perceived value

16. What you CAN do
Embrace other models (Free2Play)

17. What you CAN do
Improve accessibility (In-app purchases)

18. A pirated copy is NOT a lost sale

19. What you SHOULD do
Always look at the bright side of life

20. Questions?
Raul Portales
@sla_shalafi
Platty Soft
@plattysoft