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Piracy on Apps
Raul Portales
@sla_shalafi
Platty Soft
@plattysoft
Is it real?
The platform matters
Some recent reactions
It can happen to you
Look at other media
Music and Movies
What you can NOT do
Beat them
Opportunity Cost
There is more to piracy than just money
Opportunity Cost
Easy to obtain
Opportunity Cost
Ethics / Moral
Opportunity Cost
Safety
Opportunity Cost
Price / Value
What you CAN do
Work out the opportunity cost
What you CAN do
Offer free options (Freemium)
What you CAN do
Price according to perceived value
What you CAN do
Embrace other models (Free2Play)
What you CAN do
Improve accessibility (In-app purchases)
A pirated copy is NOT a lost sale
What you SHOULD do
Always look at the bright side of life
Questions?
Raul Portales
@sla_shalafi
Platty Soft
@plattysoft
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Piracy on Apps

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A short talk about the impact of Piracy on Mobile apps -specially on games and specially on Android-, how to minimize the impact and how to live with it.

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Piracy on Apps

  1. 1. Piracy on Apps Raul Portales @sla_shalafi Platty Soft @plattysoft
  2. 2. Is it real?
  3. 3. The platform matters
  4. 4. Some recent reactions
  5. 5. It can happen to you
  6. 6. Look at other media Music and Movies
  7. 7. What you can NOT do Beat them
  8. 8. Opportunity Cost There is more to piracy than just money
  9. 9. Opportunity Cost Easy to obtain
  10. 10. Opportunity Cost Ethics / Moral
  11. 11. Opportunity Cost Safety
  12. 12. Opportunity Cost Price / Value
  13. 13. What you CAN do Work out the opportunity cost
  14. 14. What you CAN do Offer free options (Freemium)
  15. 15. What you CAN do Price according to perceived value
  16. 16. What you CAN do Embrace other models (Free2Play)
  17. 17. What you CAN do Improve accessibility (In-app purchases)
  18. 18. A pirated copy is NOT a lost sale
  19. 19. What you SHOULD do Always look at the bright side of life
  20. 20. Questions? Raul Portales @sla_shalafi Platty Soft @plattysoft

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