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Piracy on Apps
Raul Portales
@sla_shalafi
Platty Soft
@plattysoft
Is it real?
The platform matters
Some recent reactions
It can happen to you
Look at other media
Music and Movies
What you can NOT do
Beat them
Opportunity Cost
There is more to piracy than just money
Opportunity Cost
Easy to obtain
Opportunity Cost
Ethics / Moral
Opportunity Cost
Safety
Opportunity Cost
Price / Value
What you CAN do
Work out the opportunity cost
What you CAN do
Offer free options (Freemium)
What you CAN do
Price according to perceived value
What you CAN do
Embrace other models (Free2Play)
What you CAN do
Improve accessibility (In-app purchases)
A pirated copy is NOT a lost sale
What you SHOULD do
Always look at the bright side of life
Questions?
Raul Portales
@sla_shalafi
Platty Soft
@plattysoft

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Piracy on Apps