Presented at: Conférence et conversation 3.0, Sherbrooke, Feb. 24th 2012

1. …a dl asac f te o ila e
n o lerh o h m be g
c r
By: Peter Ross, Web Strategist, Plogg Média 1

2. The Smartphone Era
A o Jn 2 1 , 4 % o C n d n h da s ath n !
s fu e 0 1 2 f a a ia s a mr oe
p
2

3. How are Canadians using their smartphones?
3

4. How are Canadians using their smartphones?
4

5. Mobile Search on the Google Network
5

6. Welcome to Local Search
6

7. Local Search Defined
• Asac e g e u r is o s ee “L clwe it s
erh n in q ey c nid rd o a h n ak
”
“wa a d“wee
h t n h r”
”
• I l e in r a n sc a a t e a descy
n u s f m t , u h s s et d rs, it
cd o io r
n m , ot c d , o e ga h
a e p s lo e r o rp ic
a g
c od a sik t d n n itd .
o rin t ea u e dl gu e
e l lit a o
• L clerh s xib ep it r p it cl t t
o asac e eh it x l o im l l aine ..
ic ic o n
7

8. SERP’ s Reviewed
8

9. Mobile SERP’ s
9

10. How Mobile S E RP’s are Different
• a k g df b ten m r h n a dd stp
R nin s ifr e e s at o e n ek
e w p o
bo sr b 8 %!!!
rwes y 6
• L cl sl ae oeiklin o il
o ar us r m r le m be
e t y .
• G o lP csis g sm t e a p a h h r
o g l e lt s o e s p er ig e in
e a in im
m be eus h n h y oin ek p
o ilrsl ta te d d st .
t o
• D m in who aine t r m r le t a p a.
o a s it l l t ae oeikl o p er
c n y
10

11. • G o lM p ua e 4 p re t o il
o g a s sg is 0 ecn m be
e
• G o lM p h s 5 mln o ilues
o g a s a 1 0 il m be sr
e io
• A p a o G o lm p b cetgyu
p er n o g a s y ra
e in o r
ltgwhG o lP cs
isin it o g l e
e a
11

12. Google AdWords Mobile Ads
M be d t t e da t e fh u iq e a a il s f o ild v e le
o ila s o a a vna o te n u cp bit o m be eicsik
k g ie
tu hcen, l a n e s ga dp o e ain
o c sre s o t snin n h n cl g
c io l
12

13. “ CLICK TO CALL”
13

14. Mobile Ads Convert!
3

15. Fun Fact!
6 % o l t in t V l te
2 f s m ue a nin ’s
a e
D y erh s ee ef m d
a sac e wr p r r e
o
f ma o ild v e
ro m be eic!
15