Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
New -- IWillTeachYouToBeRich survey on gender and money -- with gender differences highlighted
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2. Gender “ I am a…” Base: 1,167 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com
3. Age Base: 1,166 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 4% 7% 15% 44% 29% 1% “ My age is…”
4. Personal income Base: 1,159 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 16% 5% 8% 12% 12% “ My personal income level is…” 11% 12% 9% 16%
5. Household income Base: 1,151 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 16% 4% 8% 8% 12% “ My household income level is…” 14% 14% 8% 6% 7%
6. Education level Base: 1,166 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 4% 2% 9% 46% 1% “ My highest education level is…” 3% 13% 4% 1% 17%
7. Q1 Base: 1,171 respondents Multiple responses accepted Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 25% 6% 7% 28% 33% “ I have the following types of debt” 41% 28% Male Female Response by gender 24% 26% 7% 6% 7% 7% 25% 30% 32% 26% 29% 36% 45% 38%
8. Q2 “ I am in charge of the finances for my household. ” Base: 1,162 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com Female Male All I share financial responsibility False True 27% 9% 64% 34% 23% 9% 9% 58% 69%
9. Q3 “ I have problems maintaining a budget. ” Base: 1,167 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com Female Male All I don’t budget False True 23% 53% 24% 24% 23% 48% 55% 27% 22%
10. Q4 “ I negotiate my salary. ” Base: 1,158 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com Female Male All Never Sometimes Always 37% 39% 24% 43% 33% 39% 40% 19% 28%
11. Q5 Base: 1,159 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 5% 3% 26% “ My main priority is… ” 39% 27% Male Female Response by gender 3% 3% 6% 5% 27% 25% 26% 27% 38% 40%
12. Q6 Base: 1,171 respondents Multiple responses accepted Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 63% 9% 9% 12% 15% “ My indulgences tend to be …” 40% 37% 42% 7% 6% Male Female Response by gender 9% 9% 11% 8% 13% 4% 3% 8% 18% 9% 22% 11% 43% 33% 35% 42% 23% 54% 69% 60%
13. Q7 Base: 1,163 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com <1% 2% 7% “ How do you think you handle financial matters?” 25% 50% 17% Male Female Response by gender 46% 52% 15% 18% 28% 23% 8% 6% 3% 1% <1% <1%
14. Q8 “ Do you ever ignore financially unpleasant information? ” Base: 1,164 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com Female Male All No Yes 75% 25% 70% 77% 30% 23%
15. Q9 Base: 1,166 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 25% 22% 26% “ How do you feel about your debt? ” 23% 4% Male Female Response by gender 7% 3% 24% 22% 26% 26% 19% 24% 25% 25%
16. Q10 Base: 1,171 respondents Multiple responses accepted Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 9% 4% 53% “ What are your feelings towards money and finances?” 10% 19% 23% 6% Male Female Response by gender 3% 8% 7% 9% 6% 3% 14% 8% 26% 15% 33% 18% 44% 58%
17. Q11 “ Would you prefer to have a significant other to provide for you?” Base: 1,164 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com Female Male All It depends No Yes 19% 67% 14% 24% 16% 62% 71% 14% 14%
18. Q12 “ Do you donate to charity?” Base: 1,163 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 34% 27% 29% Both Female Male All Neither Money Time 30% 31% 10% 22% 35% 32% 30% 12% 9%
19. Q13 Base: 1,171 respondents Multiple responses accepted Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 78% 22% 44% 47% 53% “ I prefer the following personal finance topics ” 58% 72% 20% 14% Male Female Response by gender 19% 24% 22% 19% 20% 10% 47% 42% 36% 54% 54% 52% 67% 53% 79% 69% 70% 83%
20. Q14 Base: 1,141 respondents Multiple responses accepted Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 30% 5% 6% 6% 11% “ My biggest finance influence was …” 14% 22% 4% 2% Male Female Response by gender 8% 4% 4% 4% 2% 3% 4% 7% 5% 7% 9% 12% 15% 14% 29% 18% 25% 33%
21. Q15 Base: 1,171 respondents Multiple responses accepted Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 78% 16% 18% 30% 34% “ I keep up with financial topics through the following mediums” 41% 51% 8% 5% Male Female Response by gender 13% 18% 7% 8% 7% 4% 13% 22% 27% 32% 35% 33% 37% 43% 41% 57% 80% 76%
22. Q16 Base: 1,171 respondents Multiple responses accepted Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 77% 20% 20% 22% 24% “ What are your financial priorities?” 37% 40% 16% 10% Male Female Response by gender 15% 23% 14% 17% 14% 9% 22% 19% 21% 22% 28% 21% 38% 36% 52% 33% 78% 76%
23. Q17 “ I feel confident in my current level of retirement planning” Base: 1,163 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 15% 13% 14% Unsure 22% 24% 23% OK Female Male All False True Very true 13% 33% 17% 18% 10% 32% 33% 13% 19%
24. Q18 Base: 1,171 respondents Multiple responses accepted Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 78% 14% 14% 17% 25% “ I am relying on the following for my retirement:” 38% 61% 3% Male Female Response by gender 8% 17% 4% 3% 14% 14% 13% 19% 28% 23% 37% 38% 48% 68% 81% 76%
25. Q19 “ I believe the pay of women compared to men doing equal work is...” Base: 1,155 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 18% 47% 36% Equivalent Female Male All More Less 1% 63% <1%% 1% 81% 52%
26. Q20 “ Do you feel that women are expected to buy clothes, purses, makeup, etc. ?” Base: 1,155 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com Female Male All No Yes 30% 70% 21% 36% 79% 64%
27. Q21 “ Do you feel that women are discouraged from talking about money? Base: 1,157 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com Female Male All No Yes 71% 29% 63% 76% 37% 24%
28. Q22 “ Do you feel that women have a harder time saying no than men? Base: 1,157 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com Female Male All No Yes 48% 52% 30% 58% 70% 42%
29. Q23 “ Do you feel that men or women worry more about money issues.” Base: 1,157 respondents Source: Aug. 24, 2007 survey posted on www.iwillteachyoutoberich.com 8% 32% 23% Men Female Male All They worry equally Women 57% 20% 64%% 53% 28% 15%