2. Organizational Motivation to Innovate
• Basic orientation toward innovation
• Primarily comes from highest levels of
management but lower level communicating that
vision.
• An orientation toward risk Vs Orientation toward
maintaining status quo.
• An offensive strategy Vs Defensive strategy.
• Absence of elements that can undermine
creativity: political problems, strict control, excess
of formal structures and procedures.
3. Resources:
Everything that the organization has available.
This includes;
• Time.
• People.
• Funds.
• Material.
• System and process.
• Information.
• Training.
4. Management practices:
Researcher's says:
Management practices at both level:
• Organization
• Department and projects
Matching individual to work assignments on
basis of:
• Skills
• Interest
Clearly set overall goals of the project
5. Management practices: cont.…
Supervision foster creativity when there is:
• Clear Planning
• Feedback
• Good communication (supervisor and work group)
• Enthusiastic support ( for individual and group)
Management practices for creativity includes:
• Effective work groups
• Diversity of skills
• Trusted Individuals
• Communication
• Challenging ideas
• Mutual support
• Commitment to work
6. Enhancing creativity:
(1950-1960) Creative Problem Solving ( CPS) process.
Developed from brainstorming technique
Involves checklists and forced relationships.
(1961) Synectics.
(Make the familiar strange and strange familiar)
Current.
Diverse techniques
Usage of computer
