Dealer eIntegrated Marketing Case Study; You Got Gas

1. ATTRACT INTERACT RESPOND SELL SERVICE RETAIN Buy a new Chevrolet from Courtesy Chevrolet in Phoenix and receive a year’s worth of gas included in the deal at no extra charge to the customer! (see terms & conditions)

2. ? Because of the American Revolution product development program at General Motors, Courtesy Chevrolet now sells 9 models of new cars and trucks that get 30 Miles Per Gallon on Arizona highways… or better. Courtesy’s October marketing and advertising campaigns are focused on what people are talking and thinking about by providing a year’s worth of gasoline for their new Chevrolet car or truck*… A great reason to buy a new car or truck! Strategy… Why Got Gas? *Terms & Conditions Apply, Visit Courtesy Chevrolet for full details

3. Win $500 worth of gas for free! Register for the Courtesy Chevrolet You Got Gas* program to win $500 in free gas every Friday in October. Fill in the form below, and then click on the “Submit” button at the bottom. Winners will be notified by email and telephone every Friday during the month of October*. Get a year’s worth of gas… without winning a contest! When you pre-register for this program by calling 888-9-Got Gas or online at www.YouGotGas.com , Courtesy Chevrolet will provide you with a pre-paid Fuel Card good for a year’s worth of Unleaded Gas that is honored at participating QT retailers in Arizona, when you purchase or lease a new Chevrolet car or truck from Courtesy Chevrolet at 1233 E. Camelback Rd., Phoenix, AZ 85014 before October 31, 2005*. Either way, YOU GOT GAS! Courtesy Gives You Gas 2 Ways… *Terms & Conditions Apply, Visit Courtesy Chevrolet for full details

5. Got Gas? 888-9-Got-Gas YouGotGas.com

6. www.YouGotGas.com