MeriCAR.com Innovation, objective and global vision. Car Market in India. MeriCAR.com is providing personalized support to car owners to find the right car workshop. Ecommerce. Online Customer Acquisition Program. CRM tools and distributed BPO.

1. Online Customer
Acquisition Program
Search Engine
CRM Tools
ECommerce
Distributed BPO
Grading Garages

2. Rakesh Sidana
Founder, CEO
MeriCAR.com
Disclaimer:
These slides are prepared for education purpose only and used for presentation at
IIM Udaipur. Pictures used are representation and sourced from google search,
their copyrights are intact.

3. #mission in 20 words
“Inconvenience and hassles at car
workshops, MeriCAR.com is, providing
personalized support to car owners to find
the right car workshop.”
Pic source: firstpost.com

4. INDIA Top Five Auto Producer
in the World by 2015

5. Car Service & Repair
#focus

6. Personalized Support
24x7 On-Road Car
Breakdown Assistance
Doorstep Car Servicing
Pick & Drop facilities for Car Servicing

7. #unusual

8. Garages
- Non Techy
- Offline Business
- Unorganized
- Referral &
- Word-of-mouth
business
Car Owners
- Tech savvy
- Online Access
- Don’t Trust
mechanic easily

9. Online Customer
Acquisition Program
Search Engine
CRM Tools
ECommerce
Distributed BPO
Grading Garages

10. Customer
Behaviour
Change

11. #technology

12. #cloud

13. •
•
•
•
Why We Do it?
Unorganized Sector.
No grading of car workshops.
Car owners don’t trust mechanic.
Cost Estimation
problems.
• 60% customers visit
multi brand workshops.
• No support to small
workshops.

14. Global Vision
#platform
• A large public platform of car garages.
#brand
• Building trusted brand globally.
#technology
• Technology to users.

15. History
•
•
•
•
•
1st Year
2nd Year
3rd Year
4th Year
5th Year
“We don’t need it”
“We may need it”
“Yes, India need it”
“Wow!”
“Scaling”

16. About Me
•
A small town guy from Punjab shifted to New Delhi for management
course, realized potential in “internet” in 1995 while working on
summer project.
•
Contributed articles on web technologies and visualize web potential
when few knew about it in early days of Internet in India. Worked for
companies before starting own international consultancy firm in
2004.
•
Founded MeriCAR.com in 2008
and recognized in the media/events
for launching unique business
model in India.
•
My degree is #passion and
I live in #innovative zone ;)

17. EMBRACE YOUR
UNIQUENESS
You are SPECIAL!

18. BE PASSIONATE
Live A Life!

19. FIND MENTOR
Journey will be Easy

20. BE HAPPY ;)
GOD Lives in Happy Minds

21. Happy Christmas
Happy New Year
All the Best for Examination
THANK YOU!
Rakesh Sidana
Founder, CEO
MeriCAR.com