Unit 5 case discussion 2 requirements· all responses in the di

1. Unit 5: Case Discussion 2
Requirements
· All responses in the discussion board must be written in your
own words demonstrating your understanding and analysis of
the topics being discussed.
· Merely agreeing with another student’s answer is not enough,
explain WHY you agree or disagree.
· In all your responses assume that the reader has no idea what
the topic is about.
· Each discussion is worth 30 points.
Due Dates
· Initial Post: Each student must answer the discussion
questions in DETAIL by Thursday night.
· Response Post: Later in the unit, re-enter the thread and
respond to at LEAST 2 answers composed by your classmates.
These peer responses should be thought provoking, stimulating
further discussion of the topics with perceptions, ideas, and
supported facts.
Discussion Cases
Case 11.1 Vibrant Video PG. 458
· Complete question #1 & #6.
1. What responsibilities, controls, and costs does V2 bear under
each of the FOB terms offered.
For the speakers, FOB Destination, Freight Collect & Allowed
translates into ownership by V2 occurs at time of delivery. The
speakers are owned by the Mexican manufacturer during transit,
but the nice part is V2 can pick their carrier of choice and the
buyer deducts freight cost from goods payment.
For the receviers, FOB origin with freight collect means V2 is
responsible for the equipment at the time of shipment and
through all transit. V2 picks the carrier, pays the freight cost
and would be responsible for damages and take ownership of
freight claims. The upside is freight isn’t marked up and any

2. pre-arranged discounts that V2 has with the carrier wouldn’t be
subjected to any mark-up, like pre-paid & add terms.
Question 6 – What other supply chain issues and costs must SSE
(I assume they mean V2) take into consideration when making
these transportation decisions?
Vibrant Video would need to look at the reliability of the carrier
with regards to on-time deliveries without damage. LTL carriers
have the highest rate of on-time delivery. LTL Carriers also
offer superior product safety over rail and water in that the
shipments aren’t subjected to increased vibration and jarring.
Cost is lower with rail & water, but LTL carriers offer much
faster service. You get what you pay for when it comes to speed
of service.
Vibrant Video will also want to look at warehouse capacity
because the speaker and receiver manufacturers offer different
delivery schedules, at different pricing, so you have to have
room to store, if needed.
Vibrant Video will want to establish relationships w ith several
freight sales/company representatives. This will ensure V2 a
single point of contact when issues arise and the ability to
negotiate the best rates possible and the extra benefit of a free
lunch when the trucking rep makes sales calls to your company!