2. The effect of TV advertising on the Revenues
of the Telecommunication companies in
Pakistan
3. To measure the effect of TV advertising on
the Revenues of the Telecommunication
companies in Pakistan.
4. H1: There is a positive effect of TV
advertising on Revenues of
Telecommunication companies.
5. Q#1 Which data is required to test the
hypothesis?
Revenues (dependent variable) and TV
advertising expenses (independent variable)
data are required to test the Hypothesis.
6. Q#2 Where this data is available?
Data is available in the financial statements
of firms.
Q#3 How will you collect the data?
The revenues and the TV ads expenses data
is collected through the financial statements
of the companies.
7. Q#4 How will you test the hypothesis?
Regression technique is use to test the
hypothesis.
Q#5 How will you conclude the results?
For the hypothesis to be accepted, a 95%
confidence interval has been set.
