The Originality and Creativity PowerPoint for my second campaign poster.

1. Originality and Creativity:
campaign poster #2
Rachel Man 11R

2. Explanation What has been done…
 As the previous poster was created in A3,
I decided to do the same for the second
poster to remain consistent

3. Explanation What has been done…
 I changed the background colour of the
poster to the same colour as the previous
poster: #7b3c3c
 I specifically decided to use the same
colour as this will be one of the factors
that connect the posters together

4. Explanation What has been done…
 We made the decision to include the
same white strip at the bottom of the
poster that was featured in our first
campaign poster.
 The contrast of the white against the
maroon is sharp, and makes the strip
stand out. This is also where we added
the Crossroads logo.

5. Explanation What has been done…
 This poster was designed to be
informative, so the words on this poster
are solely on details of the food drive.
 Helvetica Neue Ultralight was used
throughout the whole poster, while the
font sizes varied to emphasise certain
words, and to form clean structured lines.
 The colour of the font was white, as it
matches the strip at the bottom and
makes the words clearly visible and easy
to read.

6. Final Product