My Originality and Creativity PowerPoint for my first campaign poster.

1. Originality and Creativity:
campaign poster #1
Name: Rachel Man 11R

2. Explanation What has been done…
 To start off, I created an A3 sized canvas
as this will ensure that everything will be
clear when printed out in A3

3. Explanation What has been done…
 As mentioned previously, I wanted to
keep the colour scheme of the poster
warm, so I picked a dark maroon for
the background colour of the poster as
I felt like it suited with the colours of the
Crossroads Foundation website as well
 The background colour I chose was
#7b3c3c, a dark maroon red

4. Explanation What has been done…
 Firstly, I created a new layer and made a
white strip at the bottom of the
poster, where I later placed the
Crossroads Foundation logo. The URL of
their website was also included, in case
people that see the poster want to find out
more about the charity.
 I chose the colour white as I feel it works
very well with the dark maroon, and as the
background of the Crossroads logo was
white as well they blended very well and
did not clash, whereas it might have done
otherwise if I used another colour.
 By placing the logo of the charity, this
makes the client of the poster very clear to
the audience
 By doing this, I have decided to
incorporate this strip of white on to the
next poster I will create in order to create
a sense of unity.

5. Explanation What has been done…
 When doing research for posters, I came
across several ones that utilised the idea
of typography in various creative ideas.
We decided to create a shape of a rice
bowl with words – facts to do with hunger
in Hong Kong.
 As our campaign is to collect tinned
food, I thought it was very clear and
relevant concept to make the words form
the shape of a bowl.
 I chose to use the font Helvetica Neue in
Light as it is simple, minimalist yet
effective at the same time.
 The information revolve around food
shortage specifically in Hong Kong, as I
felt it reflected the fact that Crossroads is
a local charity.
 In order to achieve a smooth curve, many
text layers were used – additionally, a
circular template was used to guide the
words.

6. Explanation What has been done…
 To fully complete the design, I decided
to add a pair of chopsticks, also made
up of facts of hunger, though these
weren’t focused on just Hong Kong.
 I did this because I felt that the rice
bowl by itself would have been too
plain, and that the chopsticks were a
nice finishing touch as they are almost
always seen together. As seen in the
screenshots, these facts are of the
worldwide topic of hunger, which allows
the audience to realise that this is a
massive problem across the world.

7. Explanation What has been done…
 Lastly, I added a small introductory
paragraph to Crossroads with a
combination of the fonts Futura and
Helvetica Neue in Light.
 This was done as we believe giving the
audience more background information
to the charity will emphasise the
importance of the cause. Futura was
used for the word ‘crossroads’ as it is
bolder and has bigger impact, while
Helvetica Neue Light was used for the
brief paragraph.

8. Final Product