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robertaabasolo
Contact                                                    Work Experience
Robert Andrew Abasolo
                                                           Digital Strategy Intern		             June–August 2012
Austin, Texas
                                                           Saatchi & Saatchi X, Fayetteville, AR
t 713.504.0221                                             • Concept, create, & execute digital campaigns for brands
e Robertabasolo@utexas.edu
                                                           	   such as: P&G, Iams, Febreze, & Tide
www.cargocollective.com/Robertabasolo                      • Research current shopper marketing trends & report

Education                                                  	   findings back to digital department
                                                           • Lead the digital strategy development for the reinvention
University of Texas at Austin
                                                           	   of the Walmart pet department (summer intern project)
B.S. Advertising 	         May 2012
                                                           • Assist creative department with the concepting & integration
  • Texas Media Sequence
                                                           	   of innovative online strategies
  • Texas Creative Sequence
                                                           • Maintain high ROI on company Foosball & Ping Pong Tables
Computer Skills                                            • Learn & live by “One team. One dream.“

Creative Suite 5		         Premiere Pro
                                                           Media Buying Intern	 	                January–May 2012
Photoshop		                MS Office Suite
                                                           National Instruments, Austin, Tx
InDesign		                 Mac & PC                        • Assist media department with strategic development
Illustrator		 HTML	
                                                           	   for current & new media campaigns
                                                           • Perform metric analysis on current media campaigns using
Additional Skills
                                                           	   tools such as: NetInsight & Google AdWords
Jingle Writing 		          Bilingual (English & Spanish)
Video Production 	         MRI/Simmons		                   SEO Marketing Intern		                August–December 2011
Net Insights 		            Google AdWords/Analytics        Fahrenheit Marketing, Austin, TX
SEO & SEM 		               SQUAD/SRDS reports              • Conduct keyword analysis/research, & develop quality
                                             	
                                                           	   keyword portfolios utilizing SEO tools & resources
Affiliations
                                                           • Recommend optimization for site components including:
TAG: Texas Ad Group
                                                           	   copy, page title/descriptions, site architecture, etc.
  •   Member, August 2010–May 2012
Beta Upsilon Chi: Brothers Under Christ                    Social Networking Intern	             June–August 2011

  •   Member, August 2008–May 2012                         The Search Engine Guys, Austin, TX
                                                           • Manage the social presence of 100 clients on platorms
Longhorn Singers
  •   Vice President, January 2010–May 2011                	   such as: Facebook, Twitter, LinkedIn, & Tumblr
                                                           • Execute organic & paid search strategies for clients
Austin Stone Community Church
  •   Serve Team, August 2010–December 2010                Creative/Interactive Intern	          June–August 2011
                                                           The Hondo Group, Austin, TX
accomplishments                                            • Assist with coordination in all aspects of the
  •   Frost Bank “Best Media Presentation”
                                                               Interactive & creative departments
  •   Frost Bank “Most Valuable Presenter”
                                                           • Assist agency with coordination of Xerox & Keurig devices

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Robert Abasolo August

  • 1. robertaabasolo Contact Work Experience Robert Andrew Abasolo Digital Strategy Intern June–August 2012 Austin, Texas Saatchi & Saatchi X, Fayetteville, AR t 713.504.0221 • Concept, create, & execute digital campaigns for brands e Robertabasolo@utexas.edu such as: P&G, Iams, Febreze, & Tide www.cargocollective.com/Robertabasolo • Research current shopper marketing trends & report Education findings back to digital department • Lead the digital strategy development for the reinvention University of Texas at Austin of the Walmart pet department (summer intern project) B.S. Advertising May 2012 • Assist creative department with the concepting & integration • Texas Media Sequence of innovative online strategies • Texas Creative Sequence • Maintain high ROI on company Foosball & Ping Pong Tables Computer Skills • Learn & live by “One team. One dream.“ Creative Suite 5 Premiere Pro Media Buying Intern January–May 2012 Photoshop MS Office Suite National Instruments, Austin, Tx InDesign Mac & PC • Assist media department with strategic development Illustrator HTML for current & new media campaigns • Perform metric analysis on current media campaigns using Additional Skills tools such as: NetInsight & Google AdWords Jingle Writing Bilingual (English & Spanish) Video Production MRI/Simmons SEO Marketing Intern August–December 2011 Net Insights Google AdWords/Analytics Fahrenheit Marketing, Austin, TX SEO & SEM SQUAD/SRDS reports • Conduct keyword analysis/research, & develop quality keyword portfolios utilizing SEO tools & resources Affiliations • Recommend optimization for site components including: TAG: Texas Ad Group copy, page title/descriptions, site architecture, etc. • Member, August 2010–May 2012 Beta Upsilon Chi: Brothers Under Christ Social Networking Intern June–August 2011 • Member, August 2008–May 2012 The Search Engine Guys, Austin, TX • Manage the social presence of 100 clients on platorms Longhorn Singers • Vice President, January 2010–May 2011 such as: Facebook, Twitter, LinkedIn, & Tumblr • Execute organic & paid search strategies for clients Austin Stone Community Church • Serve Team, August 2010–December 2010 Creative/Interactive Intern June–August 2011 The Hondo Group, Austin, TX accomplishments • Assist with coordination in all aspects of the • Frost Bank “Best Media Presentation” Interactive & creative departments • Frost Bank “Most Valuable Presenter” • Assist agency with coordination of Xerox & Keurig devices