1. Β/β veeta (βήτα)
V/v
Γ/γ gamma (γάμμα)
a voiced version of chi, as w in woman, but stronger.Before epsilon (γε) and iota (γι), as in yet
and yiddish. Also see consonant clusters.
Δ/δ thelta (δέλτα)
as in those / Spanish soft d as in "nido" / Norse Ð/ð
Ζ/ζ zeeta (ζήτα)
as in zone
Θ/θ theeta (θήτα)
th as in thorn / Norse Þ/þ
Κ/κ kappa (κάππα)
as in kinetic
Λ/λ lamtha (λάμδα)
L/l
Μ/μ mee (μι)
M/m
Ν/ν nee (νι)
N/n
Ξ/ξ ksee (ξι)
X/x as in ax
Π/π pee (πι)
P/p as in ape
Ρ/ρ rho (ρο)
Spanish/Scottish R/r
Σ/σ/ς sigma (σίγμα)
S/s as in some. Before voiced consonants it gets voiced to z
Τ/τ taf (ταυ)
T/t
Θήτα λάμδα γάμμα κάππα
Editor's Notes
A marketing Plan is a vital element to the whole business planning process. Within a Formal Business plan, the plan itself will be a important asset to enable a potential investor or entrepreneur to assess the market viability, identify the key strategic components and characteristics, as well as understand the marketing Communication strategy of the business plan. Ultimately a marketing plan is the beginning in the creation of a business plan.
A market summary should involve the collective information gathered through in-depth research regarding all market characteristics, past, present and future. This will enable a product or service to be positioned and segmented correctly in order to reach its target customers. It is important to note where the data and how the data is collected for the industrial analysis. All marketing efforts should conduct research in the areas of market share, market leadership, costing, pricing, competition and so on. Also Market research should focus both on the internal and external environments. There are many types of research tools to aid the data collection for a particular product or service. All market factors must be taken into consideration while undertaken research and formulating marketing plans for the size, life span, and potential sales for a product or service. Questionnaires, while time consuming and often inconclusive, have probably the best success rate of all the primary research sources. Of course secondary research is more efficient, its data can be questionable, as it relates to other research at a different time, presenting a less accurate picture. Markets and product life span are continuing to become shorter, therefore there should be a balance between primary and secondary research.
Within the marketing proposal there should include an in-depth description of the product or service that is being offered . This allows to focus attention in the USP and the value added offered with the product/service. By clearly identifying the characteristics, it will place the product or service in a particular market segment or segments and identify a target market, customer profile and competitive arena.
The competitive landscape will present a challenge to any new product or service development. To a large extent it will determine the level and success or failure of any new product development strategy. The goal in any new product development strategy is to position product/service within a niche market arena and provide a sustainable competitive advantage. The marketing plan should communicate, what and how is the niche market and the sustainable competitive advantage. Of Course it is realized that there are a number of factors which could eliminate those competitive advantages over time. The marketing plan should focus its attention on the external competitive strategies, namely Products, Substitutes, technology, positioning etc. A SWOT analysis is a helpful tool when producing a business plan in a competitive market. It provides a realistic overview of the potential damage that a competitor can inflict on a business.
Communication strategy is the way the marketing effort is going to sell the product or service to its particular target market and targeted audience. Depending greatly on the product, a message can be created through a number of appeals using a variety of use's to attract the potential customers. Communication strategies should be tested through a number of sampling techniques in order to assess the viability. Target customer demographics involve the segmentation of consumer groups and consumer profiles, based on buying habits, Income, Occupation, Physical Handicaps, Gender, Home Owner/Rent, Age, Eating habits, race, education, Leisure Time, Area of residence, Vacation Activities, Hobbies, Automobile,Skills, Household pets, Religion, Martial Status, Number of Children, Health. These profiles should be customized for your list to best identify your potential customers.
Marketing plan should address the issue of packaging and fulfillment. This is used also to advertise and achieve product or service recognition.
Through the marketing plan the product develop is identified with its target market. It is given a face and a new product development strategy dependant on the time and market of the product/service. Within the Service sector it is important to co-ordinate the timely execution ant opening or facilities. The launch plan will include pre-opening advertisement and heavy promotion the initial stages of the operation. The launch and promotional strategies are completed within a phase period in order to have effective communicated and smooth transition between promotional campaign and operation commencement.
