The 10 fastest ways to boost your conversions | Qubit products webinar

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We'll walk you through some of our top best practices — tried and tested examples that are fast to implement and provide fast results.

Driving newsletter signups? Check.
Sense of urgency nudges? Got it.
Up-selling at the checkout? Tick.

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The 10 fastest ways to boost your conversions | Qubit products webinar

  1. 1. @qubitgroup The 10 fastest ways to boost your conversions Webinar, 29th August 2013 Henry Porter Product Strategy Manager at Qubit henry@qubitproducts.com
  2. 2. 72% agree they ‘understand importance of personalisation, but don’t know how to do it’ Source: Econsultancy 2013
  3. 3. Home Category Product • Welcome messages • Session retargeting • Driving newsletter signups • Content engagement pagehow Confirmation • Highlighting functionality • Product badging • Sense of urgency nudges • Live chat functionality • Delivery thresholds • Up-selling at the checkout Best practices can be applied to range of pages on your website, allowing you to target visitors along their user journey.
  4. 4. Today’s consumer moves quickly. So should you.
  5. 5. These are 10 of our fastest wins - fast to implement and fast results. Taking our favorite examples from across the world wide web, we’ll cross industries, from retail to travel, and follow a user’s journey across a range of page categories. Get ready to drive conversions, fast. 5 10
  6. 6. #1 Give new visitors a warm welcome
  7. 7. 7 Welcome message Hello! Idea: All new visitors to your website - providing them with an individual voucher code, alerting to existing USPs, or simply saying a friendly hello! Benefits: • Cuts through information overload and highlights key offers or USPs • Introduce your new visitors to existing offers - such as free returns • Opportunity to introduce your brand values and add a friendly touch Targeting example: • Geolocation - by city, country, metro area & region. • Traffic source - like from a fashion blog.
  8. 8. 8 Welcome message New visitors are often unaware of existing selling points; use this as an opportunity to explain why your company is special with an on-page message layer
  9. 9. 8 Welcome message New visitors are often unaware of existing selling points; use this as an opportunity to explain why your company is special with an on-page message layer
  10. 10. 9 Welcome message Give a little gift to your new account signups; trigger on-page message layers thanking them for their sign up and provide free delivery on their first shop.
  11. 11. 9 Welcome message Give a little gift to your new account signups; trigger on-page message layers thanking them for their sign up and provide free delivery on their first shop.
  12. 12. 9 Welcome message Give a little gift to your new account signups; trigger on-page message layers thanking them for their sign up and provide free delivery on their first shop.
  13. 13. #2 Inter-session retargeting with personalised landing pages
  14. 14. 11 Session retargeting Idea: If we know a visitor have entered our site from a particular product search term, lets optimising our landing page with what they’re looking for! Benefits: • Personalise the site depending upon behavioural signals. Targeting example: • Search term - eg. sunglasses or flip flops. • Previously viewed products or category.
  15. 15. 12 Inter-session retargeting Personalising your homepage is perfect for visitors returning on product search terms; use an in-page image replacement to catch them.
  16. 16. 12 Inter-session retargeting Personalising your homepage is perfect for visitors returning on product search terms; use an in-page image replacement to catch them.
  17. 17. #3 Drive newsletter signs ups to boost your CRM
  18. 18. 14 Driving data capture Idea: Asking users to register their email addresses, boosts your CRM marketing opportunities as well as letting users take advantage of basket features. Benefits: • Registering with an email address allows you to contact them in the future - for example, seasonal discounts or sales. • You could then trigger layers to those coming from email marketing links. Targeting example: • All new unregistered visitors • Visitors that have browsed several category pages but still have an empty basket. Email:
  19. 19. 15 Driving newsletter signups Having a lightbox take over a visitor’s screen prompts them to interact and signup; use either an on-page form submission or on-page layer redirect to catch them.
  20. 20. 15 Driving newsletter signups Having a lightbox take over a visitor’s screen prompts them to interact and signup; use either an on-page form submission or on-page layer redirect to catch them. `
  21. 21. #4 Push people to engage with your content
  22. 22. 17 Content engagement Idea: When websites are already full of rich content, why not use this to boost conversions. Push visitors to content to engage them with the product! Benefits: • Pushing users to content rich parts of your website lets them engage with not only your product but with your brand. • Make use of your content by then providing a link to products, cutting down the visitor’s path to purchase. Targeting example: • New visitors to this page - it presents an opportunity for you to highlight unknown rich content
  23. 23. 18 Content engagement For websites with blogs, e-zines, or video content, shout about it to your visitors; place eye-catching imagery above the fold to entice a click through.
  24. 24. 19 Content engagement If you feature purchasable items within your content, let people buy them, fast; have a click through layer appear that links to your product.
  25. 25. 19 Content engagement If you feature purchasable items within your content, let people buy them, fast; have a click through layer appear that links to your product.
  26. 26. #5 Help people by highlighting page functionality
  27. 27. 21 Functionality highlighting Idea: Improve your user experience by nudging visitors to start utilising helpful functionalities like search bars, filters, and wishlists. Benefits: • Users are more likely to engage with a product if they know beforehand that it is available in their chosen size, colour, price range, etc. • Don’t let users get frustrated and abandon your site - show them where they should click! Targeting example: • New visitors who aren’t familiar with your site design. • Visitors with multiple sized products in basket. Filter by size!
  28. 28. 22 Highlighting functionality Help people find what they’re looking for by pointing out useful functionality; use a pointer to suggest which products are best for driving conversions
  29. 29. 22 Highlighting functionality Help people find what they’re looking for by pointing out useful functionality; use a pointer to suggest which products are best for driving conversions
  30. 30. #6 Grab their attention by badging your products
  31. 31. 24 Product badging Idea: If your sale or promotional items are viewed alongside other products, grab visitor attention by placing eye catching product badges. Benefits: • Push stock that may be on promotion or that is on offer without needing visitors to enter a ‘sales’ section or filter by price. • Entices visitors into diving deeper into your website by encouraging them to open product pages. Targeting example: • If someone has been browsing particular sales pages or categories, badge products that are already on offer. New
  32. 32. 25 Product badging Draw attention to particular products that are already on offer or under promotion; use an in-page image replacement to label your products.
  33. 33. 26 Product badging Draw attention to particular products that are already on offer or under promotion; use an in-page image replacement to label your products.
  34. 34. #7 Push stock with urgency messaging
  35. 35. 28 Sense of urgency nudges Idea: Use scarcity as a behavioural trigger to get your visitors to act. If people think their item is selling out fast, they’re going to checkout ASAP. Benefits: • Shift the last of your stock without resorting to sales or promotion. • Boost your AOV - If people are going to be checking out, they may add more products to their basket to avoid double delivery charges at a later date. Targeting example: • Products that have less than 5 available in stock (utilising Qubit’s Universal Variable data model) i Low stock
  36. 36. 29 Create a sense of urgency Get the internal clock ticking by drawing attention to products they might miss out on; use a numbered stock layer or a recurring onpage slider to grab their attention.
  37. 37. 29 Create a sense of urgency Get the internal clock ticking by drawing attention to products they might miss out on; use a numbered stock layer or a recurring onpage slider to grab their attention.
  38. 38. 30 Create a sense of urgency Get the internal clock ticking by drawing attention to products they might miss out on; use a numbered stock layer or a recurring onpage slider to grab their attention.
  39. 39. 30 Create a sense of urgency Get the internal clock ticking by drawing attention to products they might miss out on; use a numbered stock layer or a recurring onpage slider to grab their attention.
  40. 40. #8 Deploy helpful widgets at the right time
  41. 41. 32 Live chat widgets Idea: Your visitor might be on the cusp of checking out, but they’re just not sure of something. Get them to convert by answering that final query. Benefits: • Adds a human touch to the shopping experience - boost your brand by being known for having on the ball customer service. • Catch them while they’re considering abandoning their basket - and then convince them otherwise! Targeting example: • Hanging around particular pages, like support or checkout, for an extended period of time. • By geolocation - if your visitors are all speaking different languages.
  42. 42. 33 Live chat widgets Everyone needs a bit of help now and then, especially if they’re parting with their cash; extend that helping hand with an on-page redirect layer, triggering after a few minutes.
  43. 43. 33 Live chat widgets Everyone needs a bit of help now and then, especially if they’re parting with their cash; extend that helping hand with an on-page redirect layer, triggering after a few minutes.
  44. 44. #9 Fill that basket to brim with free delivery over a threshold
  45. 45. 35 Promoting free delivery thresholds Idea: If your website offers free delivery over £75, make sure your visitors knows exactly much (or even better, just how little) they need qualify! Benefits: • Boost your average order value as users attempt to reach the minimum for free delivery. • People are more likely to convert if they feel they’re receiving a gift or extra benefit. Targeting example: • Referral (perhaps visitors who are coming from a discount site) • Returning visitors • If the user’s basket is • a) over the threshold already • b) nearing the threshold
  46. 46. 36 Delivery thresholds You’re providing a great delivery service, make sure you shout about it!; Use in-page alerts to remind users, including the exact values they’ll need.
  47. 47. 37 Delivery thresholds You’re providing a great delivery service, make sure you shout about it!; Use in-page alerts to remind users, including the exact values they’ll need.
  48. 48. 37 Delivery thresholds You’re providing a great delivery service, make sure you shout about it!; Use in-page alerts to remind users, including the exact values they’ll need.
  49. 49. #10 Up-sell visitors as they hang around the checkout
  50. 50. Recommendation widgets Idea: Your visitors are already well on their way to converting, if they’re in that mindset then why not bundle a few extra items in their basket? Benefits: • Targets visitors who are already planning on purchasing. They are far more likely to add items to their basket last minute if they have already committed to delivery charges and payment.
  51. 51. 40 Up-selling at the checkout It’s like those little extras at the supermarket till, we’ve already committed! Have related items on standby with recommendation widgets above the fold.
  52. 52. 41 10
  53. 53. 42 Welcome messages Highlighting functionality Sense of urgency nudges Delivery thresholds Session retargeting Product badging Leveraging scarcity by promoting popularity Up-selling at the checkout - recommendation widgets Data capture Content engagement Live chat functionality Filter by size!Hello! i Low stock Email: New Rating: Qubit’s fast ways to boost conversion
  54. 54. 43 Q&A
  55. 55. 44 The Qubit platform
  56. 56. How we help you drive conversions, fast Tag management Visitor analytics A/B Testing Personalisation
  57. 57. Our approach gives you more control over optimisation
  58. 58. 47 Discover valuable opportunities for optimisation Run complex queries in seconds, define segments and read feedback Instant access to insight: See how conversions change for visitor groups Highly structured user feedback: Diagnose problems by hearing problems first hand
  59. 59. 48 Deliver targeted A/B tests and personalisations Set criteria and push creative live, without hassling IT Flexible targeting options: UVs offer highly extensible ways to target and trigger personalisations Fast layer deployment: Create personalised messages without IT or flip to JavaScript inputs for more advanced options
  60. 60. Measure results and prove ROI Every test and even ‘always on’ personalisations, are measured against a control 49 Real time stats for live tests Test results when significance has been reached
  61. 61. 50 Q&A
  62. 62. Get ahead with our personalisation research 51 Read up here: bit.ly/qubitresearch An introduction to web personalisation: Turning insight into action Infographic August 2013
  63. 63. Thank You @qubitgroup Henry Porter Product Strategy Manager at Qubit henry@qubitproducts.com

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