While the customer journey doesn’t look like a funnel today, it’s still adding value to the sales and marketing processes of an organization. The marketing funnel strategy is a technique that helps organizations to visualize the online journey of a customer, from awareness to conversion and hopefully beyond.
2. While the consumer journey doesn’t look like a funnel now-a-
day, it’s still increasing value to the sales and marketing
operations of an enterprise. A marketing funnel strategy is an
approach that helps enterprises to visualize the online journey
of a consumer, right from awareness to the conversion process
and hopefully beyond.
It’s an unwritten rule that always, there will be customers that
get the hell out from the funnel without making the
conversion. The role of marketing teams is sending a lot of
leads into the marketing funnel and working on reducing the
chances of prospects that exit each stage of the sales or
marketing funnel.
3. KEY STAGES OF MARKETING FUNNEL
TOF (Top of the funnel) – Awareness, Interest
MOF (Middle of the funnel)- Consideration, Intent, Evaluation
Bottom of the Funnel- Conversion
Let’s take a look at the key stages of the marketing funnel are
TOP OF THE FUNNEL
Awareness
The TOF (top of the marketing funnel) is where customers find an
awareness of the brand and connect with it for the very first time. This is
the first section of the marketing funnel where customers do not know the
enterprise’s services and products. This section concentrates on marketing
material and articles and guidelines that promote awareness of the
particular website or brand.
Interest
Interest is one of the marketing funnel stages. During this stage, the
customers start to show an interest in the tools or services of a company.
4. MOF (MIDDLE OF THE FUNNEL)
Consideration
This is the middle stage of the marketing funnel where potential customers enter
and engaged with the brand firmly.
Evaluation
It’s is also a mid-section marketing funnel stage where the audience or prospects
make a final call about whether to buy from a company or not.
Intent
The intent is also a middle stage of the marketing funnel where engaged
customers demonstrate their desire or interest in purchasing from enterprises.
5. BOF (BOTTOM OF THE FUNNEL)
Examine the objectives of every stage in the marketing funnel
Implement KPIs for each stage of the marketing funnel
Show attention to the MOF ages to keep away from troubles in conversion
Develop a meaningful journey
Each objective of the marketing funnel should be customer-focused
Let the marketing funnel grow and regulate
Understanding the customer’s journey
Tracking more than sales
Optimize marketing strategy
Increase sales
Easier to close deals
Save time and effort
Predict future sales
Customer retention
Finding a suitable marketing strategy
Conversion
The bottom of the funnel (BOF) is the end stage of the marketing funnel where
customers make the decision and become a buyer who readies to buy things.
Key Strategies to Enhance the Marketing Funnel
Uses of Marketing Funnel
The marketing funnel is extremely beneficial to all sizes of businesses. Some key
benefits of the marketing funnel are
6. Characteristics Sales Funnel Marketing Funnel
Definition
Refers to a technique that
guides an intensive customer
from the marketing stage to the
stage of conversion.
Refers to the process of lead
conversion.
Focus
Sales funnel focuses on making
more services or products sales
Marketing funnel focuses
more on business or brand
awareness and recognition.
Interest
Maintains the customer’s
interest
Creates the customer’s
interest.
SALES FUNNEL AND MARKETING FUNNEL DIFFERENCES
7. B2B AND B2C MARKETING FUNNEL DIFFERENCES
Both B2C and B2B customers go through almost the exact levels of a marketing
funnel, but some differences will be out there.
In Business to Customer (B2C), buyers make decisions of purchasing alone. It’s a short
buying model and customers only need less product research. The marketing team
only drives the entire process without a salesperson.
Conclusion
Creating an effective marketing funnel is not an easy one, but it’s a great opportunity
to drive quality improvements when closing deals. It helps customers go through
each stage of the buying process without any trouble.
