One of the benefits of the Tendenci CMS is that SEO is baked in to the code. Also, Tendenci allows you control over backend SEO tags like Meta, Alt tags, and Title tags from the interface (no coding required). This webinar will go through the SEO features of Tendenci and how you can make the most of those features!

1. Optimizing Your Tendenci Site for SEO
Caitlin Kaluza
@tendenci // tendenci.com
Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci

2. Caitlin Kaluza
Marketing Team
SEM Team
schipul.com/qcait
Caitlin Kaluza | ckaluza@schipul.com | @qcait

3. What We’ll Cover
1. Automatic SEO in Tendenci
2. How to Customize Optimization
3. SEO Tips in Tendenci
@tendenci | www.tendenci.com | blog.tendenci.com

4. Automatic SEO in Tendenci
What Tendenci Does for You
Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci

5. SEO is “Baked In”
flickr.com/photos/ykjc9/4419635330
@tendenci | www.tendenci.com | blog.tendenci.com

6. Front End
• Meta Description & Title Tag Automatically
Generated based on content (you can change these)
• Alt Tag Automatically Created based on image
filename
• Primary Keywords
@tendenci | www.tendenci.com | blog.tendenci.com

7. Description & Keywords Created
Based on Content
@tendenci | www.tendenci.com | blog.tendenci.com

8. Alt Tag Uses Image Filename by Default
@tendenci | www.tendenci.com | blog.tendenci.com

9. Primary Keywords = Primary Key Phrase
Feeds in Throughout the Site
@tendenci | www.tendenci.com | blog.tendenci.com

10. Tip: Review Your Global Site Settings
Site Settings that Affect SEO:
• Site Name
• Geographical Location
• Primary Keywords
• Secondary Keywords
@tendenci | www.tendenci.com | blog.tendenci.com

11. Back End
• Sitemap.xml automatically updated based on most
recently updated content
• Robots.txt set up
• Redirects Module makes Redirects Easy
@tendenci | www.tendenci.com | blog.tendenci.com

12. Sitemap.xml
@tendenci | www.tendenci.com | blog.tendenci.com

13. Robots.txt
“Normal” Tendenci robots.txt
Other things you might see
@tendenci | www.tendenci.com | blog.tendenci.com

14. Robots.txt Site Setting
Located in Global Site Settings
@tendenci | www.tendenci.com | blog.tendenci.com

15. Redirects Module
tendenci.com/helpfiles/how-usetendenci-redirectsmodule/
@tendenci | www.tendenci.com | blog.tendenci.com

16. How to Customize Your SEO
What you can control
Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci

17. Updates You Have Control Over
• Meta
• Categories
• Alt Tags on Images
• URL Slug
@tendenci | www.tendenci.com | blog.tendenci.com

18. Add Keywords in Meta Tags & Categories
@tendenci | www.tendenci.com | blog.tendenci.com

19. Available on: Pages, Articles, Jobs, Events
@tendenci | www.tendenci.com | blog.tendenci.com

20. Meta Tips
•
•
Focus on 1 to 3 keywords per page within your website
•
Description
• 120 Characters
• Include your geography
•
Keywords
• Keep it to around 3 targeted keyword phrases
• Most Search Engines Ignore, but it doesn’t hurt
Title
• 64 Characters
• Include your brand name last
• Every title tag within your site should be different and relate to the content on
the page
@tendenci | www.tendenci.com | blog.tendenci.com

21. On Page Edits
Incorporate Targeted Keywords Into:
• Alt Tags on Images
• Sub headings (Heading 1, Heading 2, Heading 3)
• Cross Links
@tendenci | www.tendenci.com | blog.tendenci.com

22. For Images:
Add Text to Title Text & Alt Text Field
@tendenci | www.tendenci.com | blog.tendenci.com

23. Use the WYSIWYG to Add Heading 2,
Heading 3 Subheaders
Think Like an Outline
Page Title automatically
coded as a Heading 1 (H1),
so don’t pick Heading 1 for
text in the body
More: tendenci.com/help-files/preformatted-styles-change-font/
@tendenci | www.tendenci.com | blog.tendenci.com

24. Tip: Edit Photos in Set
@tendenci | www.tendenci.com | blog.tendenci.com

25. Rich Media is Powerful
• Fill out all fields
• Tags
• Categories
• Description/Caption (can include HTML)
• URL Slug
More on How To Optimize on YouTube:
thesemblog.com/youtube
@tendenci | www.tendenci.com | blog.tendenci.com

26. Resources
• Getting Started with Google Analytics + Tendenci:
tendenci.com/help-files/getting-started-google-analytics
• Using the Keyword Density Analyzer:
tendenci.com/help-files/using-the-keyword-densityanalyzer
• All Tendenci SEO Help Files:
tendenci.com/help-files/topic/59
@tendenci | www.tendenci.com | blog.tendenci.com

27. Questions?
blog.tendenci.com
Caitlin Kaluza
ckaluza@schipul.com
@qcait
Tendenci Open Source CMS
tendenci.com
@tendenci
tendenci.com/events
@tendenci | www.tendenci.com | blog.tendenci.com

28. Keep Up to Date With New Features
•
Follow the Tendenci Blog
blog.tendenci.com
•
Sign up for the Tendenci
Newsletter List
tendenci.com/newsletter
@tendenci | www.tendenci.com | blog.tendenci.com