Optimizing Your Tendenci Site for SEO (Search Engine Optimization)

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One of the benefits of the Tendenci CMS is that SEO is baked in to the code. Also, Tendenci allows you control over backend SEO tags like Meta, Alt tags, and Title tags from the interface (no coding required). This webinar will go through the SEO features of Tendenci and how you can make the most of those features!

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Optimizing Your Tendenci Site for SEO (Search Engine Optimization)

  1. 1. Optimizing Your Tendenci Site for SEO Caitlin Kaluza @tendenci // tendenci.com Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci
  2. 2. Caitlin Kaluza Marketing Team SEM Team schipul.com/qcait Caitlin Kaluza | ckaluza@schipul.com | @qcait
  3. 3. What We’ll Cover 1. Automatic SEO in Tendenci 2. How to Customize Optimization 3. SEO Tips in Tendenci @tendenci | www.tendenci.com | blog.tendenci.com
  4. 4. Automatic SEO in Tendenci What Tendenci Does for You Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci
  5. 5. SEO is “Baked In” flickr.com/photos/ykjc9/4419635330 @tendenci | www.tendenci.com | blog.tendenci.com
  6. 6. Front End • Meta Description & Title Tag Automatically Generated based on content (you can change these) • Alt Tag Automatically Created based on image filename • Primary Keywords @tendenci | www.tendenci.com | blog.tendenci.com
  7. 7. Description & Keywords Created Based on Content @tendenci | www.tendenci.com | blog.tendenci.com
  8. 8. Alt Tag Uses Image Filename by Default @tendenci | www.tendenci.com | blog.tendenci.com
  9. 9. Primary Keywords = Primary Key Phrase Feeds in Throughout the Site @tendenci | www.tendenci.com | blog.tendenci.com
  10. 10. Tip: Review Your Global Site Settings Site Settings that Affect SEO: • Site Name • Geographical Location • Primary Keywords • Secondary Keywords @tendenci | www.tendenci.com | blog.tendenci.com
  11. 11. Back End • Sitemap.xml automatically updated based on most recently updated content • Robots.txt set up • Redirects Module makes Redirects Easy @tendenci | www.tendenci.com | blog.tendenci.com
  12. 12. Sitemap.xml @tendenci | www.tendenci.com | blog.tendenci.com
  13. 13. Robots.txt “Normal” Tendenci robots.txt Other things you might see @tendenci | www.tendenci.com | blog.tendenci.com
  14. 14. Robots.txt Site Setting Located in Global Site Settings @tendenci | www.tendenci.com | blog.tendenci.com
  15. 15. Redirects Module tendenci.com/helpfiles/how-usetendenci-redirectsmodule/ @tendenci | www.tendenci.com | blog.tendenci.com
  16. 16. How to Customize Your SEO What you can control Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci
  17. 17. Updates You Have Control Over • Meta • Categories • Alt Tags on Images • URL Slug @tendenci | www.tendenci.com | blog.tendenci.com
  18. 18. Add Keywords in Meta Tags & Categories @tendenci | www.tendenci.com | blog.tendenci.com
  19. 19. Available on: Pages, Articles, Jobs, Events @tendenci | www.tendenci.com | blog.tendenci.com
  20. 20. Meta Tips • • Focus on 1 to 3 keywords per page within your website • Description • 120 Characters • Include your geography • Keywords • Keep it to around 3 targeted keyword phrases • Most Search Engines Ignore, but it doesn’t hurt Title • 64 Characters • Include your brand name last • Every title tag within your site should be different and relate to the content on the page @tendenci | www.tendenci.com | blog.tendenci.com
  21. 21. On Page Edits Incorporate Targeted Keywords Into: • Alt Tags on Images • Sub headings (Heading 1, Heading 2, Heading 3) • Cross Links @tendenci | www.tendenci.com | blog.tendenci.com
  22. 22. For Images: Add Text to Title Text & Alt Text Field @tendenci | www.tendenci.com | blog.tendenci.com
  23. 23. Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders Think Like an Outline Page Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body More: tendenci.com/help-files/preformatted-styles-change-font/ @tendenci | www.tendenci.com | blog.tendenci.com
  24. 24. Tip: Edit Photos in Set @tendenci | www.tendenci.com | blog.tendenci.com
  25. 25. Rich Media is Powerful • Fill out all fields • Tags • Categories • Description/Caption (can include HTML) • URL Slug More on How To Optimize on YouTube: thesemblog.com/youtube @tendenci | www.tendenci.com | blog.tendenci.com
  26. 26. Resources • Getting Started with Google Analytics + Tendenci: tendenci.com/help-files/getting-started-google-analytics • Using the Keyword Density Analyzer: tendenci.com/help-files/using-the-keyword-densityanalyzer • All Tendenci SEO Help Files: tendenci.com/help-files/topic/59 @tendenci | www.tendenci.com | blog.tendenci.com
  27. 27. Questions? blog.tendenci.com Caitlin Kaluza ckaluza@schipul.com @qcait Tendenci Open Source CMS tendenci.com @tendenci tendenci.com/events @tendenci | www.tendenci.com | blog.tendenci.com
  28. 28. Keep Up to Date With New Features • Follow the Tendenci Blog blog.tendenci.com • Sign up for the Tendenci Newsletter List tendenci.com/newsletter @tendenci | www.tendenci.com | blog.tendenci.com

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