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Bf ppt
1. A Development Campaign on
Breastfeeding in Pulo 1, Dalahican,
Cavite City
Mae Erika Caleja
Karlyne Marie Anne Domingo
Krysia Quimn Hermoso
Patricia Ysabel Salvanera
Mary Anne Tayag
302 C
3. I. Development Problem
Lack of knowledge, practice and
positive attitude towards
breastfeeding, its benefits and
protection on mothers’ and
children’s health among mothers
5. III. Target Audience
Barangay 8 San Lorenzo Ruiz “PULO”,
Purok 1, Dalahican, Cavite City
Mothers:
– Age 15 – 25 years old
– Pregnant and or already given birth with a child
ranging to 0 – 12 months old.
6. IV. Study of
Framework
(S-M-C-R-E) by Harold
Lasswell
7. SOURCE:
• Campaigners (the researchers)
• Doctor
• Barangay Health Worker
• Registered Midwife volunteers
.
• St. Joseph College San Roque, Cavite
• UNICEF
• THEORY: Two-Step Flow Theory
by Paul Lazarsfeld
8. Message:
“Itago ang bote, ilabas ang dede”
• Socialist Feminist Theory
• Elaboration and Likelihood Model
• John Cacciopo and Richard Petty
10. Receiver:
• Uses and Gratifications Theory
• Elihu Katz and Jay Blumler
• Cognitive Dissonance
• Leon Festinger
• Participants:
• Mothers:
– Age 15 – 25 years old
– Pregnant and or already given birth with a child
ranging to 0 – 12 months old.
12. V. Campaign
• Tagline: “Itago ang bote, ilabas ang
dede”
• Language: Filipino
• Partner Institution: Barangay 8,
PULO 1, Health Workers of St.
Joseph College - Cavite City, UNICEF
and St. Scholastica’s College - Manila
• 1 month – Every Sunday
13. • Time: 9:00am – 11:30am
• 10 minutes – Snack Break
• Participants: 31 mothers (tentative)
• Venue: San Lorenzo Elementary
School
15. WEEK 1:
• (DAY 1 – Sunday)
A. Introduction to breastfeeding
* Existing awareness through
group discussions.
B. Guest speaker about
breastfeeding
C. Sharing of experiences to the
participants.
D. SNACK: 2 turon and water
16. WEEK 2:
• (DAY 2 - Sunday)
A. Barriers to breastfeeding
*Skit
B. Formula VS. Breastfeeding (cost
of formula milk)
C. SNACK: Biko and water
17. WEEK 3:
• (DAY 3 – Sunday)
A. How Breast milk is made
B. Breastfeeding for busy moms
C. Benefits and proper way
*With demo (dummy)
D. SNACK: Puto at Kutsinta and
Water
18. Week 4:
• (Day 4 - Sunday)
A. Synthesis
B.Games
* Objectives: To know the knowledge
gained from the seminar.
*Mechanics: Within 1 minute,
each mother should list as many
benefits as they can.
*Prize: 3 kilos of rice.
19. C. Pagbibigay : ECO - BAGS and
certificate.
D. Evaluation through survey.
E. SNACK: Palabok, choco cupcake
and Water
20. VI. Evaluation
• Two drop boxes will be available at
the venue at the last day. Before they
leave, they will drop the strips of
paper to two boxes: Box A- “may
natutunan ako”; Box B – “wala
akong natutunan”.
• to revisit the area and to conduct an
interview and observation
21. • After the campaign, the researchers
will evaluate the results and discuss
the issues or areas that need
improvement.
22. VII. Costing
Items Price Quantity Total
A. Seminar Materials
Pencil 3s 16.75 11 184.75
Manila Paper 5.00 2 10.00
Recycled folder 00.00 00.00
Pentel Pen 42.75 5 213.75
Yarn 11.00 1 11.00
Special Paper 10s 32.75 4 131.75
Katsya/yard 35.00 16 560.00
Cotton 50.00 11 550.00
Sewing service/bag 50.00 31 1550.00
Bag Print 150.00 31 4650.00
Poster (per piece) 35.00 9 315.00
23. Items Price Quantity Total
B. Food
Bottled water 12.00 47(4) 2256.00
Box of juice 10s 45.00 5 225.00
Biko/slice 10.00 47 470.00
Palabok (bilao) 650.00 2 1300.00
Turon 10.00 94 940.00
Pack of Choco Cupcake 49.00 5 245.00
Puto’t kutsinta pack 60.00 5 300.00
C. Others
Bus fare (Manila-Cavite 43.00 3(4) 516.00
City)
Baby bus (w/in cavite) 7.00 11(10) 770.00
TOTAL COST 15198.25
