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SMBs embrace social media to grow their business


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SMBs embrace social media to grow their business

  1. 1. SMBs embrace social media to grow theirbusiness“The Internet is an important tool for business growth, and it is savvy SMEs who understand itspotential beyond e-commerce,” – Katie Ledger, a Professional Branding Expert.A global survey conducted by Regus shows that seven percent more SMEs have found newclients through business social networks as compared to the second quarter in 2010. The reportalso states that globally, more companies are using social networks to diversify their businesses,attract new customers and also to increase their profits. As reported, 39 percent of the SMEsaround the globe use 20 percent of their marketing budget for social networking.A recent survey conducted by HP in the UK shows that 48 percent of UK’s SMEs are usingsocial media to propel their business and also to reach their target audience. The report alsostates that 83 percent of SMEs are benefiting from using social media as an advertisingmechanism and networking tool. Professional branding experts opine that blogging, tweeting andactive participation in business forums will help the SMEs to build their credibility and also gainpotential customers. HP’s survey also reports that 18 percent of the SMEs are contemplatingabout introducing tablet devices in their businesses. However, 55 percent of the SMEs areconcerned about the investment in social media marketing and tablet devices.Manage an unlimited number of contacts for FREE using Apptivo’s Customers AppHow Social Media Helps to Grow your BusinessFacebook, Twitter, LinkedIn and YouTube are the popular social media sites that areUsed by most of the businesses – small and large. Tech-savvy entrepreneurs use social mediasites to share information, ideas and opportunities. In brief, SMEs, which haveA presence in the various social networking sites has advantage over those who do not. One ofthe greatest advantages of using the social media sites is that your clients and customers givepublicity for your products and services. That is indirectly marketing for you. Let’s take a look athow social media can help to grow your business.Make Your Brand Visible – The spending pattern of consumers has changed drastically in therecent years. They decide what to buy and from who to buy after a thorough research on theInternet, and the social media is being used by the consumers to make decisions on theirpurchases. Therefore, the time has come for you to change your marketing strategies. Createyour brand’s social presence on the various social media platforms. There are many websites likeApptivo, who are more than willing to lend you a helping hand.© 2011 Apptivo Inc. All rights reserved.
  2. 2. Go where your Customers are – Remember that your customers are leveraging the socialmedia platforms before they make a decision. A tech-savvy entrepreneur would make use of thesocial media to build up trust by engaging in direct communication with his customers/clients.Social media also helps you to target potential customers. Once you have a social profile,remember to update it frequently. Also respond to your customer’s queries and complaints. Oncethe customers realize that you take pains to resolve their problems or clarify their doubts, theywould start trusting you and understand that you value them.Search Engine Optimization (SEO) – Use the latest SEO techniques to highlight your socialmedia profile. When you create keyword-rich social profile content around your brand name, ithelps to generate traffic to your official website and to your social networking sites. Searchengines such as Google and Bing have devoted time to index and rank information and postsfrom social networks. Even the videos are being indexed by prominent search engines.Social Media and Marketing – Social media platforms gives opportunity to reach out Tospecific group of people based on their personal preferences and interests. Social Media sitesallow you to create a social profile to target these audiences who could be your potentialclients/customers.There are many social media monitoring tools that can be useful to measure and also Track yourcompany’s brand image on a social web. These tools help you to analyze the impact of socialmedia on your business. SMEs are thus encouraged to leverage social media to boost theirbusiness products.© 2011 Apptivo Inc. All rights reserved.